• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Legal Marketing
    • Government
    • Manufacturing
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
Dentists and PPC: A Complete Guide
ppc_PPC business concept with businessman touching the smartphone
Marketing & SEOHealthcare
December 19, 2022

Dentists and PPC: A Complete Guide

Avatar for Peter Devereaux
Peter Devereaux
Peter is a Marketing Director with extensive success in SEM/PPC, SEO, email, social media, and digital marketing that drives revenue across multiple channels.

Get in touch with Peter

Healthcare PPC
1299 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

The internet has changed the way businesses market themselves. Compared to traditional advertising, online advertising is easy to monitor and has a wider reach. It also provides different methods of promoting products and services.

One of these advertising techniques is pay-per-click (PPC) advertising. It is a platform everyone can use. So, even dentists can take advantage of it to tell people about their practice and gain new patients.

Are you looking for your next PPC agency partner? Listen to our colleague, Jason, to learn about our approach & process for your next PPC campaign.

Setting up PPC for dentists is easy and cost-effective. It also drives quick results.

What Is PPC?

ppc_Businessman hand touching PAY PER CLICK (or PPC) sign on virtual screen

You must have a clear understanding of what PPC is before learning the process of putting a PPC advertisement together.

PPC is a type of online advertising wherein businesses pay PPC platforms whenever an Internet user clicks on their ads. You can find these ads at the top of the search engine result pages (SERPs) whenever you look for something using specific keywords. Social media sites also host a lot of them.

How Much Do PPC Ads Cost?

There is no fixed price when it comes to PPC ads. Different elements determine how much you will pay — your maximum bid, ad rank, and quality score. Your quality score depends on how good your keywords, SERP performance, and landing pages are.

The values from these criteria determine the cost-per-click (CPC) of your PPC ads. There’s a formula that defines the exact amount. So, there is no need to come up with a random price.

How Do You Create a PPC Ad?

ppc advertising_PPC text with business woman on a gray background

Now that you have an idea of what PPC ads do. Here are some tips on how you can create one for your dental practice:

     1. Set Specific Goals

Goals are vital in every marketing campaign. They serve as your guide so you can stay on the right path. They will also bring you back on track in case your campaign goes in the wrong direction.

PPC ads serve different purposes. As a dentist, you can use PPC ads to spread awareness of your practice, especially if you are new in the area. You can also use it to generate new leads or offer short-term promos if you decide to grow your practice.

No business runs the same PPC ad forever. You will need to create different PPC ads for your practice. This is because you will have varying needs at a given time.

     2. Choose a Platform

Some of the popular PPC platforms are Google and Facebook. Google has the largest scope as your ads can also appear on other Google-owned websites like YouTube. Meanwhile, Facebook plays around with its fellow social media sites like Messenger and Instagram.

All PPC platforms have their fair share of pros and cons. Get to know each of them to determine which one will suit your practice best. Once you have made a choice, go ahead and create an account.

     3. Decide on the Keywords

PPC ads should include SEO keywords in their copy. These terms will let the search engine know when to show people your ads.

Avoid generic keywords as there will be a lot of competition. Instead, come up with keywords that target your location and the services you offer.

So, if you are a dental clinic in Bloomington that offers root canal therapy, you can use “root canal therapy in Bloomington” as your keyword. They may have lower search volume, but they provide less competition and reach your real target audience.

     4. Write the PPC Ad Copy

When curating the copy for your PPC ad, remember to include the keywords. Without it, search engines will not have a clear cue when to bring your ad up. They will also highlight these keywords in the search results.

In addition, make sure to mention your unique selling proposition (USP). For instance, if you allow same-day appointments or offer a discounted rate for first-time patients. These will help you stand out from your competitors’ ads so that users will click yours instead.

Some PPC ads may require you to create landing pages. These pages should be consistent with your ad copy by using the same keywords and containing the same information for consistency.

Use landing pages to further elaborate on your practice and services. This is also the perfect place to convince people to set an appointment with your clinic.

     5. Track the Performance

PPC ads are not something you can just put out and forget about. You have to constantly monitor them to see if they are performing well.

Check the numbers to see if they are supporting your goals. When you determine that they’re not generating the projected results, identify the areas you should adjust and work on them.
Some of the data you will look at the most are the number of clicks and conversions. If there are a lot of clicks but fewer inquiries and visits, it means you are not getting the right return on investment (ROI).

You can try to change up your keywords and copy. Maybe your title is not compelling enough or your content doesn’t provide enough information.

How Can PPC Ads Benefit Dentists?

pay per click_Woman hand holding smart phone with graphic icon multichannel online banking payment network communication

PPC may be hard to understand at the beginning. However, the benefits it provides will be worth all your efforts.

     1. Spread Brand Awareness

When done right, search engines can place your PPC ads on the top of their results page. Many people looking for dental clinics in your area will see your name, making you visible online.

They may not click on your ad, but they will know your name and remember it unconsciously. Chances are they may look for you again when they need your services.

     2. Increase Lead Generation

Those who click your ads will have the opportunity to get to know your clinic, practice, and services offered. They can also find out if you are offering special promotions.

If you have placed a call-to-action on your landing page, they may set up an appointment at your office right away. If not, they can at least get in touch with your clinic to learn more about you.

     3. Acquire Quick Results

Unlike SEO, PPC ads work almost immediately. It does not involve a lot of complex processes, so it is easy to put together. In just a matter of hours, you can launch it and start getting results.

This is a big thing, especially if you are a new clinic in the area. You do not have the time to wait for your SEO efforts to start working. PPC ads allow you to get your first patients within the week.

     4. Save Money

Aside from being a time-saver, PPC ads are also cost-effective. As the name suggests, you only pay when people click on your ads. You are free to create as many as you need.

An effective PPC ad can convince people to click on the ad and avail of your services. Hence, you will earn back the money you paid to the platform. It is better than paying for print ads that may not help you accomplish your marketing goals.

Final Words

PPC advertising — and other online advertising methods — may be hard to understand. As business owners, you may find your hands full with other things like hiring staff, purchasing the right equipment, and serving your existing customers.

However, these things should not stop you from trying. There are about 50% of small businesses that are using PPC ads to promote their products and services. A lot of them got favorable results.

You do not have to do all the work on your own. There are PPC ad experts who are more than willing to help you. You can find them in the form of a single employee or a well-established marketing agency.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

seo campaigns_Increasing market share with digital marketing strategies concept. Marketing technology for humanity. Data driven, prediction, contextual, augmented and agile marketing. Digital performance management
Marketing & SEO
Feb 7, 2023
How to Research Topics for SEO Campaigns

An experienced SEO agency will start every campaign with thorough topic research. Selecting the best topic to rank fo...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
AI or SEO_Close up image of businessman hands working computer laptop on desk in office room
Marketing & SEO
Feb 6, 2023
Ranking Higher: Does Google Prefer AI Content or SEO Content Writing?

Now that artificial intelligence (AI) writing and editing tools are here and likely to stay, what is Google saying? T...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
AI for small business_Startup concept technology target goal success with icon business and network modern virtual interface man touching icon transformation concept. System engineering. AI Artificial intelligence concept
Marketing & SEO
Feb 5, 2023
How AI Is Transforming Small Business SEO

Artificial intelligence (AI) is changing how small businesses handle search engine optimization (SEO) efforts. Small ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382