• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Legal Marketing
    • Government
    • Manufacturing
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
Top Digital Marketing Tools Your San Diego Business Should Be Using
Digital Marketing Tools
Marketing & SEO
December 12, 2022

Top Digital Marketing Tools Your San Diego Business Should Be Using

Avatar for Owen Murray
Owen Murray
Owen Murray is a copywriter and content creator who works @ Digital Authority Partners. He's always had an entrepreneurial spirit and started his own eCommerce business at 18....

Get in touch with Owen

Digital Marketing Tools San Diego Digital Marketing Agency
1819 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Since there are so many tools available online, it can be overwhelming to choose among thousands. We’ve made it easy for you and organized a list of the best tools across the internet, completely dependent on your business goals.

Need a better email service provider? We’ve got it. Or maybe you’re looking for a tool to help optimize your conversion rates. Here’s a complete list of the best tools depending on what you’re looking for, from SEO to business productivity. 

Tools for SEO

SEO tools are some of the most common on the web. Yet there is a hierarchy when it comes to these types of tools, depending on their features, price points, and usability. 

     1. Ahrefs

Probably the most well-known SEO tool for everything you could ever need. It has keyword research, competitor analysis, and tools that let you see the top-performing pages. If you’re trying to improve your rankings and SEO, Ahrefs is the tool to go with. The downside to Ahrefs is the price point. It’s an expensive tool that is worth the cost for most people. If you’re not going to be using Ahrefs nearly every workday, it may not be for you. 

     2. SEMrush

Coming in at a cheaper price point is SEMrush. It offers nearly all of the same features as Ahrefs. A key difference is the types of searches you can track using SEMrush versus Ahrefs. SEMrush currently only offers data about Google’s search engine. Ahrefs let you see data from 10+ search engines including YouTube, Amazon, and other useful domains. For a comprehensive guide on the differences between the two sites, check out this article. 

Tools for Business Productivity

     1. Asana

Asana is a project management tool built for all sorts of businesses. It allows you to keep track of tasks on a daily, weekly, and monthly basis to ensure you’re getting everything done. Asana does a great job of representing everything visually so you don’t feel overloaded with tasks. We highly recommend Asana if your business incorporates a large team that favors strict organization. The price of Asana is quite reasonable if you’re a business owner.

     2. Slack

If you’ve ever heard of Discord then Slack is the business version. It’s essentially a centralized Zoom where you and your team can chat, hop on calls, or video calls. You’re able to have singular chats, create group chats, and hold team meetings. Slack is a great tool if you run a large team that requires lots of communication between team members, leaders, and freelancers. 

     3. Trello 

Trello is another project management software that resembles a whiteboard with sticky notes. You can write anything you want there but the most common is assigning tasks. Additionally, they have a mobile app where users can view and edit anything on the Trello board. They’ve integrated platforms like Salesforce so your attachments show up through images as well as text. 

Looking for a San Diego Digital Agency? Visit here. 

Tools for Conversion Rate Optimization

Conversion Rate Optimization

     1. Hubspot 

Hubspot is one of the best software options for inbound marketing for B2B companies. The price range they offer is different for every business, so you know you’re getting value for your money. Hubspot offers tools like embedded forms for lead capture, live chat software, and even email marketing. Most of these inbound marketing tools can be automated so all you have to do is set them up, and your business will be generating leads. In addition, they offer a variety of data analytics measurements to ensure you’re keeping up to date with your business goals. 

     2. Proof

Proof is software that’s extremely nice to have when it’s all set up and working properly. There is a learning curve. If you hadn’t guessed already, Proof is a conversion rate optimization tool that focuses on displaying social proof about your business. Let’s say you own an eCommerce brand. An example of Proof’s software working would be, “John just bought a treadmill from North Carolina,” displayed as a pop-up. Of course, there are pop-ups like the live visitor count or displaying reviews. The last feature of Proof is a customer roadmap which allows you to see how potential leads interact with your site. This feature is extremely helpful to determine the “warm” areas of your site, and what you should focus on improving as a business owner. 

     3. Google Analytics

Google Analytics is a free data analytics software that helps you observe where visitors are coming from, their location, and how long they’re staying on your site. Additionally, you’re able to set campaigns to monitor conversions and other useful data beyond general analytics. Google Analytics is crucial to understanding your user experience by using data. However, you’ll want to avoid making these mistakes when using Google analytics.

Design

     1. Canva

We’ve only included one software focused on design for a good reason. Canva is the only design software you’ll ever need. It’s affordable, extremely easy to use, and user-friendly. From animations to logos, everything you’d ever want to create as a business owner is available with Canva. Their catalog of images is vast and they even offer a free version. We highly recommend getting the pro version if you’re in need of logos, images, and a presentation with a wide array of images.

Looking for help with digital marketing? Visit our San Diego Digital Marketing Agency. 

Email Service Providers

Email Service Providers

     1. Entry-level: MailChimp

If you’re just getting started with email marketing, MailChimp is an affordable option that lets you send emails based on the number of people on your list. It’s simple but lacks a lot of features you’d want if email marketing is more than 20% of your total revenue.

     2. Active Campaign

Active Campaign is a highly praised ESP on the internet. There’s more of a learning curve, but the power of Active Campaign can’t be misconstrued. It’s the ultimate ESP if you’re looking to make email marketing a large percentage of your revenue. The segmentation, multiple lists, and auto-responders are just a few slices of the pie. If you’re looking for a comprehensive guide to the features of Active Campaign, check out this article.

Are you located in Chicago? Visit our Chicago Digital Marketing Agency.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

AI SEO_Cloud computing concept. Image analysis. Digital contents. Artificial intelligence.
Marketing & SEO
Jan 28, 2023
Using AI To Get Your Best SEO Score

Whether managing an e-commerce site or a business website, you want to rank higher on the search engine results page ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
SERP_SERP - Search Engine Results Page acronym, business concept on blackboard
Marketing & SEO
Jan 27, 2023
Follow These Great SEO Trends for Your Best SERP Rankings

A big shake-up is coming to search engine optimization (SEO). Changes in algorithms and best practices mean you need ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
small business AI_Digital global network technology expansion, business marketing and technology management concepts. Virtual digital earth on mesh appearing while fingertips touching on touchpad on laptop computer.
Marketing & SEO
Jan 26, 2023
New World of Small Business SEO: AI-driven Marketing

Hiring an SEO agency is the best way to take advantage of artificial intelligence (AI) technology. However, you can a...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(312) 820-9893