Top Digital Marketing Tools Your San Diego Business Should Be Using
Since there are so many tools available online, it can be overwhelming to choose among thousands. We’ve made it easy for you and organized a list of the best tools across the internet, completely dependent on your business goals.
Need a better email service provider? We’ve got it. Or maybe you’re looking for a tool to help optimize your conversion rates. Here’s a complete list of the best tools depending on what you’re looking for, from SEO to business productivity.
Tools for SEO
SEO tools are some of the most common on the web. Yet there is a hierarchy when it comes to these types of tools, depending on their features, price points, and usability.
Probably the most well-known SEO tool for everything you could ever need. It has keyword research, competitor analysis, and tools that let you see the top-performing pages. If you’re trying to improve your rankings and SEO, Ahrefs is the tool to go with. The downside to Ahrefs is the price point. It’s an expensive tool that is worth the cost for most people. If you’re not going to be using Ahrefs nearly every workday, it may not be for you.
Coming in at a cheaper price point is SEMrush. It offers nearly all of the same features as Ahrefs. A key difference is the types of searches you can track using SEMrush versus Ahrefs. SEMrush currently only offers data about Google’s search engine. Ahrefs let you see data from 10+ search engines including YouTube, Amazon, and other useful domains. For a comprehensive guide on the differences between the two sites, check out this article.
Tools for Business Productivity
Asana is a project management tool built for all sorts of businesses. It allows you to keep track of tasks on a daily, weekly, and monthly basis to ensure you’re getting everything done. Asana does a great job of representing everything visually so you don’t feel overloaded with tasks. We highly recommend Asana if your business incorporates a large team that favors strict organization. The price of Asana is quite reasonable if you’re a business owner.
If you’ve ever heard of Discord then Slack is the business version. It’s essentially a centralized Zoom where you and your team can chat, hop on calls, or video calls. You’re able to have singular chats, create group chats, and hold team meetings. Slack is a great tool if you run a large team that requires lots of communication between team members, leaders, and freelancers.
Trello is another project management software that resembles a whiteboard with sticky notes. You can write anything you want there but the most common is assigning tasks. Additionally, they have a mobile app where users can view and edit anything on the Trello board. They’ve integrated platforms like Salesforce so your attachments show up through images as well as text.
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Tools for Conversion Rate Optimization
Hubspot is one of the best software options for inbound marketing for B2B companies. The price range they offer is different for every business, so you know you’re getting value for your money. Hubspot offers tools like embedded forms for lead capture, live chat software, and even email marketing. Most of these inbound marketing tools can be automated so all you have to do is set them up, and your business will be generating leads. In addition, they offer a variety of data analytics measurements to ensure you’re keeping up to date with your business goals.
Proof is software that’s extremely nice to have when it’s all set up and working properly. There is a learning curve. If you hadn’t guessed already, Proof is a conversion rate optimization tool that focuses on displaying social proof about your business. Let’s say you own an eCommerce brand. An example of Proof’s software working would be, “John just bought a treadmill from North Carolina,” displayed as a pop-up. Of course, there are pop-ups like the live visitor count or displaying reviews. The last feature of Proof is a customer roadmap which allows you to see how potential leads interact with your site. This feature is extremely helpful to determine the “warm” areas of your site, and what you should focus on improving as a business owner.
3. Google Analytics
Google Analytics is a free data analytics software that helps you observe where visitors are coming from, their location, and how long they’re staying on your site. Additionally, you’re able to set campaigns to monitor conversions and other useful data beyond general analytics. Google Analytics is crucial to understanding your user experience by using data. However, you’ll want to avoid making these mistakes when using Google analytics.
We’ve only included one software focused on design for a good reason. Canva is the only design software you’ll ever need. It’s affordable, extremely easy to use, and user-friendly. From animations to logos, everything you’d ever want to create as a business owner is available with Canva. Their catalog of images is vast and they even offer a free version. We highly recommend getting the pro version if you’re in need of logos, images, and a presentation with a wide array of images.
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Email Service Providers
1. Entry-level: MailChimp
If you’re just getting started with email marketing, MailChimp is an affordable option that lets you send emails based on the number of people on your list. It’s simple but lacks a lot of features you’d want if email marketing is more than 20% of your total revenue.
2. Active Campaign
Active Campaign is a highly praised ESP on the internet. There’s more of a learning curve, but the power of Active Campaign can’t be misconstrued. It’s the ultimate ESP if you’re looking to make email marketing a large percentage of your revenue. The segmentation, multiple lists, and auto-responders are just a few slices of the pie. If you’re looking for a comprehensive guide to the features of Active Campaign, check out this article.
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