Everything You Need To Know About B2B PPC Agencies

Pay-per-click (PPC) is not a strategy you set and forget. You need to spend time managing and growing your campaigns, or you’ll miss your target goals.

If you’re new to PPC, learning the ins and outs can be time-consuming. You also need to keep your ad spending from blowing out of proportion! You may be considering hiring a PPC agency as you’re starting to lose focus on what matters most–running your company. 

Before you decide to outsource your PPC campaign, learn everything you need to know about B2B PPC agencies first from this guide. 

What Is a B2B PPC Agency? 

Marketing agencies that specialize in creating PPC campaign strategies for other companies are called B2B PPC agencies. These agencies are experts in using PPC ad strategies to promote businesses and companies.

B2B PPC companies can do the following. 

• Produce different campaigns for every B2B client
• Understand regular buyer sales cycles.
• Select the best search terms for specific industries.
• Conduct audits of your previous and latest PPC campaigns.
• Conduct research on the latest PPC ad trends.

How To Choose a PPC Agency?

There are several considerations when you are choosing a PPC agency, with the track record being foremost. 

It's easy to see why you'd consider hiring a PPC agency to grow your business. PPC was named one of the top three lead generation channels in The State of Lead Capture Report.

Besides, if used properly, PPC can generate significant revenues. In fact, according to HubSpot, Google Search advertising and Facebook are the paid channels with the highest ROI. 

A good agency, therefore, strategically uses PPC marketing data to create better campaigns that can help you generate more leads, convert your audience, and generate revenues. Here are some qualities to look for in a PPC agency before signing them up. 

     1. An Extensive Track Record

Choose a PPC agency with a proven track record of working with businesses that have similar advertising needs to yours. They must present case studies of how they help their clients to reap the benefits of effective PPC campaigns. Look into the platforms used, ads spending budgets, and payment models, among others.

To check an agency’s track record, look for online rankings, business reviews, and recommendations. PPC agencies are marketing companies that mainly conduct business online. Therefore, you can find them online and contact them to verify their experience in PPC advertising without having to meet them in person. 

     2. Expertise in Your Industry and Location

Select a PPC company that is well-versed in creating PPC campaigns in your industry. Different markets and industries have different advertising and marketing needs. A PPC agency's sound knowledge of the industry can help them create irresistible ads.

A good PPC company understands its client's location, so they can design targeted ad campaigns accordingly. For instance, a PPC ads agency considers the location when choosing the best keywords and key phrases to use.  Long-tail, location-specific keywords can attract more users by using highly-targeted terms to promote your business. 

     3. A Deep Understanding of Your Keywords

A reliable PPC agency understands the significance of using the right keywords when creating B2B campaigns. They may group and organize your keywords according to ad campaign goals to make sure the PPC ads they run would gain traction and meet the set goals. 

A good agency will find you the right keywords that give you relevant, high-quality text ads, ad groups, and site landing pages. The best keywords will help you quickly and efficiently reach your target market, something you can’t do if you rely only on organic traffic. A strong PPC campaign can produce highly-qualified leads that will surely turn into conversions.

     4. Focuses on Conversion Insight and In-Depth Reporting

PPC also aids in collecting big data throughout your ad campaigns. With such data, the PPC agency can gain better industry insights and generate leads. The agency will use big data to identify campaigns that worked and didn’t work. As such, you and the agency can make informed decisions for future strategies. 

     5. Prioritizes High-Value Landing Page Creation

A good PPC agency will help you create optimized landing pages for all your campaigns. Aside from text content, they can use videos, images, infographics, and other forms of content to improve your landing pages. In doing so, they make sure that those who would click through the PPC ads would land on engaging pages. 

     6. Uses Research and Development

Google and Bing constantly update their services and algorithms so users can easily find what they need. As such, a reliable PPC agency must prioritize research and development for your campaigns. 

The right PPC agency will keep your campaigns updated. They can easily tweak your ads whenever there are changes or updates from Google or Bing.

Final Words

B2B PPC agencies are experts in creating and managing paid ads. Having a good PPC agency is like having your PPC ad campaigns on autopilot. 

However, trust only a reliable PPC agency specializing in B2B marketing to improve your reach and promote your brand using the best PPC campaigns online. This way, you can rest assured that your PPC ads are well-maintained and optimized to produce the best results.