• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Government
    • Education
    • Fintech & Financial Services
    • Ecommerce
    • Manufacturing
    • Legal
    • Professional Services
  • Case Studies
  • Insights
  • Resources
    • White Papers
    • Webinars
  • About
  • Contact Us
Healthcare Apps for Patients
Marketing & SEO
February 24, 2022

What Features Patients Expect in Healthcare Apps

Avatar for Pranjal Bora
Pranjal Bora
Pranjal Bora is the Head of Product Management at Digital Authority Partners. After working at Sam's Club, Sears and Ricoh Americas for the last decade, Pranjal brings a wealth of...
Get in touch with Pranjal
App Development, Healthcare
234 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Offering a healthcare app is a fantastic way to keep patients engaged. Not only can apps help maintain long-lasting patient relationships, but they can also enable healthcare providers to provide instant care.

While more than two-thirds of the largest U.S. hospitals offer mobile health apps, only a tiny percentage of patients actually use these services. It can be easy to develop an application, but it's hard to create a high-quality healthcare app that patients will actually want to use.

As it turns out, there are several specific features found in healthcare apps that doctors should take advantage of if they want their patients to download their apps. To help with your healthcare app development, we have gathered the most critical features that patients look for in a healthcare app.

Basic Functionalities

Patients do not want to spend a lot of time figuring out how to use your app. In fact, if your app is tricky for them to navigate, they will likely look for an alternative provider that can offer a more straightforward solution.

You should create a well-functioning application. It should include the basics such as scheduling, accessing information or prior visits, and medical care reminders. Patients will have a much easier time using your services, encouraging them to use your application for a longer time.

Simple User Interface

Patients do not want to spend time trying to navigate complex menus or dig through your app to find the information they need.

If you create something that is aesthetically pleasing and extremely easy for patients to understand, they will be much more likely to download and use your services. Don't be afraid to offer a streamlined and simplified interface.

Compliance with HIPAA Rules

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a series of regulatory standards that protects patients' personal information while also upholding patient safety. 

Make sure that your app is compliant with HIPAA rules before releasing it onto the market. This way, not only will your patients know that their information is safe, but they will also feel confident providing you with the proper access to their healthcare records.

Providing the Right Information

Patients want to know that they are getting the best and most relevant information when they use your application. Therefore, it is essential as a healthcare professional to offer necessary resources and advice to your patients through your application. This will lower the number of visits needed and establish your practice as a more reliable resource.

This does not mean that you need to provide information on every medical topic. But you should include the most critical information you need your patients to know. This may include in-person visit guidelines and tips on following prescription instructions or diagnosis solutions.

Making It Easy to Connect with Professionals

One great advantage of having a mobile app is the ability to connect patients with doctors and other healthcare professionals directly through the app. Patients want to know that they can immediately contact their healthcare team and receive an answer just as instantly.

Through your app, you can offer telephone appointments, eliminating the need for an in-person visit. You can also set up reminders so that patients will never miss another appointment. 

This will allow them to message their doctors instantly with general questions they might have about treatment or diagnosis. The more accessible you create the application for your clients, the easier it will be to establish an ongoing connection with them.

A Community Within the Application

Patients also want to know that there is a place where they can get support from other patients who are going through the same thing. So it is also vital to offer a community that encourages open discussion and questions without feeling intimidated or afraid of judgment from other patients.

In addition to helping one another, offering an interactive community within your app can strengthen connections between you and your patient. It is a great way to keep patients updated with the latest treatment options. You can share testimonials from others who have received similar care. It empowers patients to feel that they are receiving the best treatment possible.

Offering Wellness Tracking Abilities

One of the most effective ways to offer support and connection through your app is by incorporating wellness tracking features. Not only does this keep things organized for your patient, but it also enables you to create meaningful relationships with them throughout their care.

Wellness tracking features include providing a calendar for scheduled self-care activities, reminders that tell patients when they need to schedule their next appointment, and the ability to track symptoms or lifestyle changes that could indicate illness. 

Offering Both iOS- and Android-Compatible Apps

iOS- and Android-compatible Apps

Since the healthcare industry is moving toward electronic medical records, it is even more critical than ever to make your app available on both iOS and Android platforms.

The vast majority of smartphones are now created with these two different operating systems. So if you are planning on marketing your application within the healthcare realm, you need to make sure that patients can access your app regardless of the platform they use.

Integration with Wearable Devices

One of the biggest trends in mobile health is wearable devices. Apps on your smartphone track these devices. They help provide analytics around how many steps you have taken during the day, how much water you have drunk in a week, or even what kind of temperature changes you might expect in certain weather conditions. This will help you stay updated with your patient's daily life to integrate care with technology better.

Conclusion

Even though healthcare app development can be challenging, the rewards are worth it. By implementing the right features into your healthcare app, you can keep patients engaged and maintain long-term patient relationships.

If you are looking for an experienced app development team to help you build a top-rated healthcare application, Digital Authority Partners is here to help. We can provide healthcare software development and even custom design for an application that is ideal for your audience.

Like what you just read? Share this article with your network and friends.
Email Facebook Linkedin Twitter
Related News
What Features Patients Expect in Healthcare Apps
Pranjal Bora
February 24, 2022
Read more
Related Marketing & SEO Stories
pay per click_Digital marketing media (website ad, email, social network, SEO, video, mobile app) in virtual screen.business team working on laptop computer with digital layer business strategy
Marketing & SEO
May 18, 2022
6 min read
Best PPC Practices for Advertising Strategy Success

Globally, more companies are finding pay-per-click (PPC) a crucial part of their digital marketing strategies. Their total spending on search adver...

Avatar for Peter Devereaux
Author: Peter Devereaux
ppc pricing_Growing green bar graph of PPC on white. Click bid cost growth concept.
Marketing & SEO
May 18, 2022
6 min read
The Best PPC Agency Pricing for Your Company

Many businesses opt to outsource digital ads to a PPC agency. After all, it is one of the most lucrative ways to generate revenue and leads for a c...

Avatar for Peter Devereaux
Author: Peter Devereaux
ppc cost_PPC (pay per click, cost per click) method concept - internet advertising model, e-commerce, micropayment
Marketing & SEO
May 18, 2022
6 min read
The Pros & Cons of Pay-per-Click Agency Pricing

Pay-per-click (PPC) advertising is a hugely important part of any successful digital marketing strategy. With search engines, social media platform...

Avatar for Peter Devereaux
Author: Peter Devereaux
See all articles →
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.