How to Generate San Diego Leads Using PPC
Have you ever wondered how some agencies manage to generate so many leads?
Pay-per-click advertising (PPC) is a huge avenue for new leads and sales. It’s also a cost-effective way to effectively grow a business, as the potential reach is near limitless. However, statistics show that across all major social and PPC platforms, the cost of digital advertising is rising in 2022, so it’s important for businesses to run PPC campaigns the right way in order to truly save money.
It’s only natural to want your marketing campaign to generate more leads. Why not look to the experts? Here are some strategies a successful San Diego PPC Agency uses for lead generation.
5 Ways to Generate More San Diego Leads Using PPC
1. Target the Right Keywords and Avoid Negative Keywords
Targeting the right audience is crucial for PPC ads. However, you also need to be aware of negative keywords as you consider the most effective keywords to deploy. Negative keywords are an area many businesses forget to consider when creating PPC ads. They include terms like “cheap” or “free,” as well as language describing things your business doesn’t offer.
Marketing experts instead recommend an ideal mixture of exact match and long-tail keywords. If you’ve found SEO success with certain keywords on your website, you can also use these keywords in PPC ads. This means you might show up twice in the same search engine page results, which increases the chances of customers seeing your offer.
2. Use Ad Extensions to Increase Authority/Trust/Interest
Ad extensions help businesses generate more leads for a PPC campaign. These extensions add more information to a PPC ad, the purpose is to attract more traffic and encourage a particular action.
Ad extensions usually include details like the company name, location, or contact information. However, there are many types of extensions, including the following:
Customer Reviews - You can use ad extensions to attach customer reviews to a PPC ad. As online reviews are one of the most crucial parts of any business, it is a powerful way to give your ad authority and compel customers to act.
Sign Up Fields - You can add form fields for the purpose of extracting email/contact information. This is a useful way to simplify the process for users because the data automatically fills into form fields later on.
Call Out Extensions - These extensions add descriptive text to PPC ads. For instance, you can add specific attributes, features, or benefits to a particular product.
3. Combine Strong CTAs and High-Quality Copy
A call-to-action (CTA) is placed within a piece of sales copy. It can make or break a PPC campaign by directly impacting the number of clicks an advert receives. A high-quality copy is not enough on its own if the CTA is not distinctive.
What makes a strong call to action? CTAs should use action words to prompt online users to take the desired action. The best CTAs also invoke strong emotions from viewers. Common examples include action words such as “buy,” “sign up,” “subscribe,” or “click here.”
4. Build a Landing Page with High-Quality Copy
You may have a website, but do you have a landing page? While you will often find a landing page on a website, they aren't the same thing.
A landing page is a standalone page that serves one specific focus. It typically offers some sort of offer or information in exchange for the contact details of your site visitors. A landing page is the next step to converting visitors to customers.
What makes a landing page successful for PPC ads? Too much information or low-quality copy will produce zero results. A great PPC agency spends time tracking and testing its landing pages in order to increase leads for its PPC Ad campaigns.
5. Measure the Efficacy of Your PPC Ad Campaign
It’s vital to stay on top of ad campaign metrics and analytics. Tracking and measuring progress is the only way to truly determine the efficacy of a PPC ad.
Google Analytics is the foremost resource for this part of the process, but Semrush, Ahrefs, and Oribi are other examples of analytical tools that measure PPC ads. You can download free versions of some of these types of software, but their most valuable tools are found in the premium/paid versions.
Creating a clear PPC ad strategy is only the beginning for businesses that want to stay ahead. As a business, how can you continue to effectively use PPC ads to generate more leads over time, increase traffic and conversions, and ensure a sufficient return on investment? Do you have the time and expertise on hand to do this?
That’s a different question altogether.
Get in touch with our San Diego PPC Agency for help generating more leads from your PPC ad campaigns.