Globally, more companies are finding pay-per-click (PPC) a crucial part of their digital marketing strategies. Their total spending on search adver...
How San Diego Customers Search For Your Business
Technology is all about bringing convenience to people. As a business, it’s important for you to keep up with the newest technologies in order to cater to both your existing and potential customers. Depending on where they’re located and what information they need, consumers have a range of options to choose from when searching for information. For instance, if someone is out, they would use their mobile whereas at home, they might be more likely to use a desktop. Regardless, it’s important to make your website accessible across all devices and search tools so people can find you instantly. Here are five main ways San Diego customers can search for your products and services.
There is a reason why Google owns the majority of search engine market share; it receives over 270 million unique visitors in the U.S. alone, who search on both desktop and mobile. Due to its increased demand over the past decade, Google has developed many resources for businesses to leverage the power of search engines. One example is “Google My Business” (GMB) which allows people to view the details of your business immediately upon searching for your products or services.
Whether you run a brick-and-mortar shop or an online business, GMB is a necessity for improving your business’s visibility and local SEO. Your GMB listing shows your company on Google Search and Google Maps, as well as your location, operating hours, etc. The amount of information GMB allows you to include is extremely important for attracting new customers because you don’t leave them guessing.
Remember, if a user needs to spend too much time looking for necessary information, they will take their business elsewhere. Creating a GMB listing not only ranks you higher than the competition, it also gives you the opportunity to keep users posted on any new developments. Updates can include anything from expanded services to new operating hours.
The success of your business depends on how happy your customers are with their experience from their initial search all the way up to the purchasing stage. Misinformation leads to lost opportunities, so keeping your users informed in real-time is a huge asset to your business.
2. Social media
Social media has drastically changed from a basic communication tool to an ecosystem for brand marketing and growth. Channels like Instagram, Facebook, and Twitter connect customers with companies both locally and globally. Social media allows you to put your brand in front of users by posting regular, relevant content.
As effective as social media is, a common mistake businesses make is creating mediocre content on multiple platforms as opposed to exceptional content on one. Quality is far more important than quantity when it comes to driving traffic from social media because too much content can easily overwhelm your followers, resulting in them disconnecting from your brand.
The San Diego digital agency has all the tools and expertise to optimize your social media presence in a way that will successfully target potential customers. Marketing professionals typically focus on sharing content from your website, such as a blog, by including a clip and a clickable link to the full website. The website link generally stays in the “bio” section of your social media page so followers can easily find it, resulting in a positive user experience.
3. Mobile search
Searching for a business on a mobile device goes hand in hand with social media because all the information a user needs is conveniently available anytime, anywhere. They value the speed and convenience of searching for your company on the go as opposed to always using a desktop. In this case, optimizing your website for mobile is the only way to capture the user’s attention and convert them into paying customers.
Mobile spending is an emerging trend that is gaining popularity across all industries. Fintech companies have found a way to simplify the process of mobile payments by giving customers the option to save their payment information and purchasing history. However, even if your website functions perfectly on mobile, it should still remain consistent with desktop and tablet functionality since consumers often switch between devices. The San Diego local SEO agency works with businesses at all different stages to improve sales through mobile marketing and optimization.
Reviews do more than either make or break your business; they impact where your website ranks on search engines. The basic concept of SEO is to rank at the very top of search results to make your brand more visible to users. Once consumers have noticed your website, they will want to learn more about other people’s experiences using your products or services. Potential customers form an opinion about your brand by reading reviews to avoid situations like buyer's remorse. Of course, having the maximum number of positive reviews is the ideal situation for any business, but it doesn’t always help your credibility.
Negative reviews humanize your brand because they give you the opportunity to show potential customers that you are willing to improve. Consumers ultimately want to be heard and feel valued. To grow your online presence, prioritizing the relationships between you and your customers is the key to success.
Using voice search on different devices is the newest - and most convenient - way to lookup local businesses. In a fraction of the time, consumers can retrieve the exact same information they would be doing a traditional internet search.
Voice interaction is linked to an increasing number of valuable leads and helps businesses conduct more meaningful conversations with consumers. Providing an enhanced customer experience ensures that your business receives positive reviews and a consistent flow of new business. Marketing professionals and developers consistently keep up to date with the latest trends so you can reach a wider local audience through voice search.
If your business is located in San Diego, visit our San Diego local SEO agency today to start your online marketing journey.