How Can FCMOs Improve Social Media Presence in Vancouver?

Social media is part of a giant digital ecosystem that instantly connects us to anyone, anywhere. This makes it the perfect tool for Vancouver brands to grow their business and gain traction online.  

At the helm of this ship is the fractional CMO. These marketing professionals come equipped with an extensive set of skills and knowledge that will skyrocket your marketing efforts.

The fractional CMO hourly rate may vary, but there’s no doubt that they’re one of the most cost-effective solutions. This guide explores different social media strategies in Vancouver and how FCMOs can benefit all industries.

Why a Strong Social Media Presence Matters in Vancouver

Growing your business from scratch is a tall order, especially in a tight market like Vancouver. Every business needs an audience, and what better place to find a wide and diverse audience than with social media?

By integrating social media into your marketing strategy, you increase brand visibility, making it easier for potential customers to find your business.

Social media’s convenient and informal nature also helps you form strong connections and relationships. Because communication is made so much easier through these platforms, you can promptly respond to questions, concerns, and comments and build trust with your customers.

What Is the 5-5-5 Social Media Strategy?

The 5-5-5 social media strategy organizes and guides your social media efforts. At its core, this strategy follows the following format:

• 5 platforms
• 5 daily actions
• 5 core metrics

First, choose five platforms to focus on. This prevents you from spreading yourself thin and ensures the best results. Investing your time and resources into these five platforms helps you reach the right target audience.

Next, choose five actions to complete each day. This doesn’t mean posting something five times every day, but rather completing actions that are meaningful and contribute to your overall goals. This could be posting a new video — like a short, engaging with comments, or sharing relevant content.

Regular activity shows the audience that your brand is active and always doing something new. This increases engagement and maintains consistency across your chosen platforms.

You will need to monitor your results for every action. This is where your five key metrics come into play. Because there are many different metrics to track, choose five that will show if your strategy is working or not. An example of these five may be:

• Engagement rate
• Follower growth
• Click-through rate (CTR)
• Page views
• Conversion rate

What Are the 7 C’s of Social Media Strategy?

A social media strategy has many moving parts, but you can summarize them according to the seven C’s, namely:

• Community: This refers to your main target audience. Who’s viewing your content? Who are you trying to win over?
• Content: Content ranges from text posts, images, videos, articles, etc. This is anything that builds up your authority and engages audiences.
• Curation: Gathering information from multiple sources and sharing what’s most relevant to your audience.
• Creation: Creating your own content that’s relevant to your market, such as self-written blog posts, videos, or infographics. 
• Connection: Connecting with your audience and learning more about what they like and what they’re willing to engage with.
• Conversation: Engaging in meaningful discussion with your audience is crucial. Ask and answer questions, respond to feedback, or share the latest updates.
• Conversion: The end goal is conversion. Customers ultimately decide to purchase your product or service.

What a Vancouver FCMO Does for Canadian Companies

A fractional CMO’s role, cost, and responsibilities may vary depending on who you hire. With years of experience and expertise in various marketing disciplines, they are one of the go-to people for marketing success. A fractional CMO in Vancouver can do the following for your business:

Market Analysis and Audience Segmentation

The key to thriving in your industry is knowing your market. Who are your main demographics and what are their unique needs and preferences? These are questions that your fractional CMO can help answer.

One way an FCMO helps brands know more about their audience is through audience segmentation. This process takes your current market and divides them into specific groups. Each person in these groups shares similar values, interests, or characteristics that make it easier to create personalized offers and messages.

The FCMO also conducts competitor analysis. By conducting a thorough SWOT analysis on your competitors, fractional CMOs can help your brand position itself in the market and determine what advantages you bring to the table.

Brand Voice

Every brand should have a unique voice that shows off its specific values and messages. This is where brand voice and management come in. It is an important part of helping your business establish itself as a trusted solution for customer needs.

Fractional CMOs are branding specialists who help businesses write and communicate their message to audiences. This includes crafting a mission and vision statement and determining the brand’s core values. It is also important to maintain a consistent tone of voice when communicating with your customers to give your brand a distinct and recognizable personality.

Platform-Specific Strategies 

Every social media platform comes with its own audiences, nuances, and distinct uses. A fractional CMO helps you navigate through these channels and use each one to your advantage. 

1. Facebook: Facebook is an all-around platform that’s ideal for connecting with broader audiences. It is a good option for communicating with everyday users and posting a wide range of content, from text posts, images, infographics, and short-form videos.
2. Instagram: Instagram relies on visual-centric content, mainly images and videos/reels. You can also keep users updated through stories and events highlights. 
3. X: X (formerly Twitter) is ideal for keeping users updated on real-time news and events. Brands can also use X for hashtag marketing and keeping up with emerging trends. 
4. LinkedIn: LinkedIn is the best platform for connecting with professionals in your field and establishing yourself as a leader. This can be done through sharing personal anecdotes, company updates, educational content, and industry news.
5. TikTok: TikTok’s trendy and short-form nature makes it a great choice for connecting with younger audiences. Brands can experiment with humor, creativity, and storytelling to engage with users on this platform.
6. YouTube: YouTube is arguably the most popular video-sharing platform in the world. It’s perfect for long-form and short-form videos with a wide range of purposes, from education, entertainment, product demos, success stories, and more.

Search Engine Optimization

Mastering SEO is one of the most important social media strategies for businesses in Vancouver. This is a crucial part of gaining brand visibility and establishing credibility with both the audience and the search engine.

Fractional CMOs are also SEO experts, meaning they come up with tailored SEO strategies to improve your search rankings and website traffic. They also help increase revenue, generate high returns on investment, and outrank competitor sites.

SEO has many elements that all contribute to a website’s rankings. This includes:

• Keyword research
• Content creation
• Website optimization and maintenance
• Link building
• Pay-per-click/Google Advertising 

Content Creation

Content is king in the digital space. Fractional CMOs use their specialties in content marketing to represent your business as the key player in the industry. Good content is varied, appearing in several forms:

• Blog articles
• Case studies
• Newsletters
• White papers
• Videos
• E-books
• Infographics

Users are more likely to buy from a brand that knows what they’re talking about, and content is a great way to showcase your knowledge and authority. FCMOs help brands create people-first content, which grabs the user’s attention, answers their questions, and provides consistent value.

Not only does content help the users, but it also helps the search engine recognize your website. Content that follows Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) is more likely to rank higher on the search engine results.

Social Media Analytics

Whenever you post something on social media, it’s a common habit to go back and check how many likes and comments it has received. Fractional CMOs do something similar but on a grander scale in the form of monitoring social media analytics.

Social media analytics provide objective information on how successful (or otherwise) your marketing campaigns have performed over a specific time period. This process involves looking at different metrics to form data-driven conclusions that guide future social media campaigns.

Part of this process also involves using these analytics to monitor user behavior. This includes customer reception to certain products, emerging trends and patterns, and comparing your performance to that of competitor brands.

Community Engagement

Thanks to social media, the barrier between customer and business is removed, and you can now talk to brands as if you were chatting to a friend. Engaging personally with audiences helps customers view your brand more favorably. It shows that your business can be trusted to answer customer questions and concerns, which is always a plus for boosting credibility and customer loyalty.

Fractional CMOs monitor engagement to gauge customer reactions and reception to a certain product or service. This is achieved through leveraging different engagement and social listening tools.

Social media engagement covers many different interactions that consumers have with brands and their content. This may include:

• Likes, comments, shares
• Video views
• Page views
• Clicks
• Mentions
• Reposts
• Direct messages and replies

4 Ways Data Improves Social Media Strategies in Vancouver

Data serves as the fuel needed to create and execute successful social media campaigns. Here are some important ways data can be used to elevate social media strategies in Vancouver:

1. KPIs

KPIs or key performance indicators are social media metrics used to measure a campaign’s performance. These numbers show how successful or unsuccessful a certain process is, and what kind of improvements need to be made.

Some important social media KPIs to track include:

• Audience growth rate
• Profile impressions
• Profile reach
• Engagement rate
• Clicks
• Shares
• Follower count

2. Social Listening and Tracking Tools

A good tracking tool is needed to accurately monitor social media engagements, conversations, mentions, hashtags, and more.

Tracking tools like Google Analytics 4 allow you to keep track of anything that involves your brand. Instead of passively observing, these tools allow you to take in loads of data that you can use to propel your brand.

These tools also provide important information on your customers, which you can use to optimize the customer journey. By understanding what works best for your audience, you can maximize your campaigns and generate a greater return on investment.

3. A/B Testing and Adjustments

Users on one platform may not have the same preferences as those on another, which is why the best way to understand your user’s preferences is through A/B testing.

A/B testing is the process of testing two different aspects of your campaign and seeing which one generates better results. The data gathered from these tests is incredibly valuable and helps gauge users preferences.

You can apply A/B testing on just about anything on social media, such as text posts, calls to action, images and videos, etc. For example, you might post something on Facebook with a different caption than on Instagram, but both have the same message.

This type of data gathering gives helpful insights into what works best in a specific context and what kind of adjustments or improvements you can make to future posts to generate better results.

4. Tracking Competitor Strategies

Knowing your opponent’s strengths and weaknesses already gives you an advantage. In the case of marketing, this means understanding your competitors, what they’re doing, and how you can do it better.

Tracking competitor strategies is all about staying one step ahead by mining data and insights into how you can improve your marketing strategies based on what you’ve gathered about your competitors.

Competitor analysis also involves keeping track of relevant keywords and mentions in a process called media monitoring. This process uses different tools that automatically comb through various social media activities to collect information about your brand and competitors.

How an FCMO Manages Long-Term Social Media Strategies in Vancouver

A fractional CMO uses long-term strategies to achieve sustainability and longevity. This can be seen in the following ways:

Balance Long-Term Vision vs. Short-Term Goals

Balancing short-term goals and long-term vision is a big responsibility of an FCMO. Fulfilling short-term goals and ensuring that these contribute to the company’s bigger picture is how businesses can thrive in a complex market.

Short-term goals are like quick wins. These provide immediate success and are faster to achieve compared to long-term goals which require more time and greater planning. A fractional CMO creates a social media strategy with clear benchmarks for long and short-term goals.

For example, short-term goals — like increasing follower count or optimizing content for higher engagement — contribute to the company’s long-term mission. Long-term goals may be increasing SEO rankings, maintaining customer loyalty, or establishing authority in your field.

Change with Trends for Future-Proofing

One of the biggest strengths of fractional CMOs is their ability to adapt to market trends. Because social media is always evolving, FCMOs come up with flexible solutions and new ideas if needed.

Staying ahead of upcoming trends is key to future-proofing your social media strategy. For example, as more AI-driven tools emerge, the fractional CMO is ready to integrate these into your marketing campaigns. This helps brands generate faster results and achieve greater efficiency.

Future-proofing goes beyond incorporating what’s new and trendy. It also involves keeping up with algorithm changes — which is crucial for retaining SEO rankings — monitoring audience preferences, and keeping up with industry news. This also helps businesses minimize risk when faced with unexpected changes.

Build Strong Relationships

Strong relationships are the cornerstone of any thriving business. A Vancouver fractional CMO emphasizes the importance of encouraging two-way communication and making audiences feel heard and valued.

Social media is built for people to engage in meaningful conversations, which leads to a successful social media strategy. A fractional CMO helps brands put this into action by responding to feedback, sharing user-generated content, or personally answering to messages and questions.

Contact Digital Authority Partners for Social Media Strategies in Vancouver

Social media is your gateway to reaching audiences that would have been difficult to reach through traditional advertising. Hiring a fractional CMO for professional services is integral to implementing social media strategies that lead to company-wide success. 

At Digital Authority Partners, we specialize in fractional marketing and various CMO services. Our team has the unmatched skills and experience needed to bolster your social media strategy. Contact us today to get started on your social media journey.