Deeper Look at How Medical SEO Expands Your Practice
The onset of the pandemic has taught us the valuable contribution of technology to continue medical services amidst lockdowns. Medical SEO helps you expand your practice by allowing you to increase your online presence and reach more patients.
With SEO extending your reach, you can interact with patients and provide medical treatment using software solutions. Telehealth is now possible thanks to advances in medical research and technology, and you can use it in your practice.
Here is a deeper look at how medical SEO expands your practice:
Reach Patients Overseas and in Remote Areas
Some patients may have extended their stay abroad due to the on-and-off travel restrictions brought by lingering threats of the pandemic. Those who become sick may seek help online. Make sure they find you!
Leverage your medical SEO to boost your online presence. Here are strategies that can help in your medical SEO:
- Use strong keywords. Make sure your pages and other marketing materials contain keywords that your target clients would typically use when searching for medical help online. Optimize your site to rank for these keywords by making sure these words and phrases appear in strategic locations on the pages on your site.
- Use geotargeting. Adding locations to your target also helps relevant people to find you. That means if you are targeting people in Rome, it would help to add “Rome” in your keywords like “best plastic surgeon in Madrid.”
- Join business listing. Adding your business details in listings like Google My Business and Yelp makes it easier for people to find you. Yelp’s mobile app users have steadily increased, reaching 31 million in the first quarter of 2021, reported Statista. That means your reach could increase if you’re listed.
- Create an enticing landing page for email marketing. To broaden your reach, create a landing page with a subscription form to entice potential clients. Subscribed users can receive news, information, and even promotions from your practice.
- Leverage Viber. Integrating Viber into your “Call Us” button makes it easier for people to reach you.
With proper use of medical SEO, you can make sure your target clients find you wherever they are in the world.
Leverage Webinars With Partner Institutions
Google loves pages with videos and ranks them well on the search engine results page (SERP). That means adding video lectures or webinars to your pages would help your site rank better in the SERP, and thus reach more people. But just adding videos would not be enough.
Partner with institutions to conduct webinars. according to DemandGen, the top three engagement tactics for generating qualified top-of-the-funnel leads in 2021 were webinars (45%), virtual events (35%), and videos (25%). Educational and authority content turn out to be vital as well.
Including videos and webinars from other professionals and medical practitioners on your website will help you establish your authority in your field. Allow them to speak about medical issues, present health updates, or simply give health tips in order to provide useful information. When visitors find your site informative, they will return to learn more.
You can host your videos on YouTube and your webinars in Zoom, two popular platforms to date. Of course, create a landing page for each event, making sure you embed a video and include the name of your partner institution. Provide a form for convenient registration.
Medical experts, plus videos and webinars, plus useful information, plus attractive landing pages altogether lead to better SERP ranking and better opportunities to drive traffic to your site, generate leads, and eventually, convert.
Build Brand Awareness and Popularity
You can start with creating a podcast for your practice. This allows you to inform people of your services. A podcast with properly curated information and creative directing could keep people engaged. They could react to your podcast or better yet share it.
Don’t stop at just producing your podcast. Create a landing page on your site where you would embed your podcast account for people to access easily. Optimize your landing page further with medical SEO strategies like keywording and inclusion of forms and calls to action.
Blog about your podcast, making sure to include medical keywords for SEO purposes. Share your podcasts or blogs on social media platforms. By doing so, you will not only raise awareness but also have the opportunity to drive traffic to your website. This traffic, once detected by Google, propels you to the top of the SERP.
Perhaps the most important part when creating your podcast and any other content for that matter is making sure the content is shareable. It means your podcast, for one, talks about information that people would want to consume and pass on to their friends.
When people like your content, they share it, and that’s how you become popular!
Builds Your Brand Authority
Your consistent visibility and popularity in Google search results will help drive traffic to your website and expands your medical practice. This is not surprising since Google generates 92.47% of online searches across the globe, said HubSpot.
The more people who visit your site, whether new or returning visitors, the more Google and other search engines regard your site as authoritative. Add more pages linking back to your site, and you'll be able to maintain your ranking. Remember that a proper keyword can land you in the top spot of the SERP, but authority is what helps you keep your spot.
But how do you become an authority? Get people to visit you; get pages to link back to you. To do this, you must make sure your content is credible, well-researched, or created by experts.
Just ask yourself: would I go back to a page that does not seem credible?
Medical SEO is among the practical strategies to expand your practice. It allows you to connect to your patients in your community and even outside your country through careful strategies.
Besides, medical SEO is the best buddy for your website and social media campaigns. You can increase your visibility on the internet and build a loyal patient database over time.