• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Government
    • Education
    • Fintech & Financial Services
    • Ecommerce
    • Manufacturing
    • Legal
    • Professional Services
  • Case Studies
  • Insights
  • Resources
    • White Papers
    • Webinars
  • About
  • Contact Us
invest in seo_Business search loupe magnifier seo chart web diagram.
HealthcareMarketing & SEO
June 3, 2022

Deeper Look at How Medical SEO Expands Your Practice

Avatar for Marina Turea
Marina Turea
As a content project manager Marina ensures content marketing projects are delivered on-time, within the budget, scope, and pristine accuracy. Marina is an experienced content...
Get in touch with Marina
Healthcare, SEO
177 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

The onset of the pandemic has taught us the valuable contribution of technology to continue medical services amidst lockdowns. Medical SEO helps you expand your practice by allowing you to increase your online presence and reach more patients.

With SEO extending your reach, you can interact with patients and provide medical treatment using software solutions. Telehealth is now possible thanks to advances in medical research and technology, and you can use it in your practice.

Here is a deeper look at how medical SEO expands your practice:

Reach Patients Overseas and in Remote Areas

medical keywords_Medical and health tags cloud world map. Word concept of healthcare, treatment, patient disease, diagnosis, surgery, transplantation, x-ray and virus, antibiotics, vaccine, ultrasound and drugs

Some patients may have extended their stay abroad due to the on-and-off travel restrictions brought by lingering threats of the pandemic. Those who become sick may seek help online. Make sure they find you!

Leverage your medical SEO to boost your online presence. Here are strategies that can help in your medical SEO:

  • Use strong keywords. Make sure your pages and other marketing materials contain keywords that your target clients would typically use when searching for medical help online. Optimize your site to rank for these keywords by making sure these words and phrases appear in strategic locations on the pages on your site.
  • Use geotargeting. Adding locations to your target also helps relevant people to find you. That means if you are targeting people in Rome, it would help to add “Rome” in your keywords like “best plastic surgeon in Madrid.”
  • Join business listing. Adding your business details in listings like Google My Business and Yelp makes it easier for people to find you. Yelp’s mobile app users have steadily increased, reaching 31 million in the first quarter of 2021, reported Statista. That means your reach could increase if you’re listed.
  • Create an enticing landing page for email marketing. To broaden your reach, create a landing page with a subscription form to entice potential clients. Subscribed users can receive news, information, and even promotions from your practice.
  • Leverage Viber. Integrating Viber into your “Call Us” button makes it easier for people to reach you.

With proper use of medical SEO, you can make sure your target clients find you wherever they are in the world.

Leverage Webinars With Partner Institutions

Google loves pages with videos and ranks them well on the search engine results page (SERP). That means adding video lectures or webinars to your pages would help your site rank better in the SERP, and thus reach more people. But just adding videos would not be enough.
Partner with institutions to conduct webinars. according to DemandGen, the top three engagement tactics for generating qualified top-of-the-funnel leads in 2021 were webinars (45%), virtual events (35%), and videos (25%). Educational and authority content turn out to be vital as well.

Including videos and webinars from other professionals and medical practitioners on your website will help you establish your authority in your field. Allow them to speak about medical issues, present health updates, or simply give health tips in order to provide useful information. When visitors find your site informative, they will return to learn more.

You can host your videos on YouTube and your webinars in Zoom, two popular platforms to date. Of course, create a landing page for each event, making sure you embed a video and include the name of your partner institution. Provide a form for convenient registration.

Medical experts, plus videos and webinars, plus useful information, plus attractive landing pages altogether lead to better SERP ranking and better opportunities to drive traffic to your site, generate leads, and eventually, convert.

Build Brand Awareness and Popularity

SEO Brand Awareness

You can start with creating a podcast for your practice. This allows you to inform people of your services. A podcast with properly curated information and creative directing could keep people engaged. They could react to your podcast or better yet share it.

Don’t stop at just producing your podcast. Create a landing page on your site where you would embed your podcast account for people to access easily. Optimize your landing page further with medical SEO strategies like keywording and inclusion of forms and calls to action.

Blog about your podcast, making sure to include medical keywords for SEO purposes. Share your podcasts or blogs on social media platforms. By doing so, you will not only raise awareness but also have the opportunity to drive traffic to your website. This traffic, once detected by Google, propels you to the top of the SERP.

Perhaps the most important part when creating your podcast and any other content for that matter is making sure the content is shareable. It means your podcast, for one, talks about information that people would want to consume and pass on to their friends.

When people like your content, they share it, and that’s how you become popular!

Builds Your Brand Authority

Your consistent visibility and popularity in Google search results will help drive traffic to your website and expands your medical practice. This is not surprising since Google generates 92.47% of online searches across the globe, said HubSpot.

The more people who visit your site, whether new or returning visitors, the more Google and other search engines regard your site as authoritative. Add more pages linking back to your site, and you'll be able to maintain your ranking. Remember that a proper keyword can land you in the top spot of the SERP, but authority is what helps you keep your spot.

But how do you become an authority? Get people to visit you; get pages to link back to you. To do this, you must make sure your content is credible, well-researched, or created by experts.

Just ask yourself: would I go back to a page that does not seem credible?

Final Words

Medical SEO is among the practical strategies to expand your practice. It allows you to connect to your patients in your community and even outside your country through careful strategies.

Besides, medical SEO is the best buddy for your website and social media campaigns. You can increase your visibility on the internet and build a loyal patient database over time.

Like what you just read? Share this article with your network and friends.
Email Facebook Linkedin Twitter
Related News
Deeper Look at How Medical SEO Expands Your Practice
Marina Turea
June 3, 2022
Read more
Related Healthcare, Marketing & SEO Stories
remarketing_Magnifying glass is looking at leader explains employee tactics of advertising targeting. Training, briefing. Search strategies for effective advertising campaigns, customer reach. Business processes
Marketing & SEO
Jul 4, 2022
5 min read
How PPC Remarketing Works & Why You Should Use It

PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...

Avatar for Peter Devereaux
Author: Peter Devereaux
agency_Multiracial business team working together on new design. Design professional working around a tablet and looking at digital tablet.
Marketing & SEO
Jul 4, 2022
6 min read
Beginner’s Guide to PPC Management

PPC, or pay-per-click advertising, is a form of digital marketing where businesses can display ads on search engines and social media platforms and...

Avatar for Peter Devereaux
Author: Peter Devereaux
ROI_ROI, Return on investment business and technology concept. Virtual screen background.
Healthcare
Jul 4, 2022
6 min read
Analyzing ROI for Medical SEO

Digital marketing is the single best way to invest in your firm’s growth and expansion. With facets like social media, email campaigns, blogs, and ...

Avatar for Marina Turea
Author: Marina Turea
See all articles →
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.