Local Search for Events & Conventions
People turn to Google more than any other search engine to find answers to everyday questions. When searching for local events, venues, and conventions, people trust Google to provide the most updated answers.
As the COVID pandemic continues to negatively impact businesses and organizations due to shutdowns, reduced revenue, and layoffs, access to reliable information about events, venues, and conventions has become crucial to business survival.
If you’re a local business in Las Vegas trying to stay afloat during the pandemic, you must come up with ways to rank higher than your competitors. You need to take advantage of the gradual return of local events and conventions related to your business or industry.
One of the best ways to do this is to partner with a Las Vegas Local SEO Agency. With a local partner to help you with digital consulting, marketing, and lead generation, you can grow your business easily and effortlessly.
Let’s find out how local search for events and conferences can help your Las Vegas business and get to know the best practices to rank higher in local searches.
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Why Local Events and Conferences Matter
Trade shows, conferences, and other related events still prevail. Forbes states that people join these in-person events to connect personally with others who share similar values. People are still looking for that human side of marketing despite most interactions with businesses and customers being done online.
Small business owners and entrepreneurs benefit tremendously from local events and conferences. This is where they can easily connect face-to-face with the most influential people in the industry. This is also where they can find people who are interested in their products and services.
These events give companies a chance to size up the competition and to learn from the top brands in the industry. Tradeshows and industry events also give small businesses authority as they present their products or services alongside top companies. This means visitors will view small businesses as equal to major companies when considering their products or services.
Additionally, small companies who participate in tradeshows and conferences can include these events in their portfolio to attract more customers, clients, and partners to grow their business.
Best Practices to Rank Higher in Google Searches for Events and Conventions
A reliable Las Vegas SEO Agency will use the best marketing strategies to help you make the most out of Google search. Here are the trending practices they’ll use to help you rank in local search for events & conventions.
1. Use Google My Business
Tradeshows and conventions are in-person events but advertising and marketing for these events begin online. A free tool called Google My Business or GMB helps businesses develop their rankings and presence across different Google apps.
With GMB, you can manage business information like your contact details, profile, hours of operation, location, and photos. All these prepare your business for a local search for events. Your customers and visitors can easily find you and check out what your products or services are using Google My Business.
2. Optimize Social Media Pages and Local Directories
Use your social media pages to highlight your participation in a local event or tradeshow. Use this platform to feature event information such as the date, hours of opening, venue, and contact details. Help your social media followers find you on the event grounds by posting a layout or map of the venue.
Your followers and visitors can use your social media page to ask questions about the event as well. Use this chance to make a personal connection, invite your followers, and announce some incentives for those who can meet you at the event.
Finally, make sure that your company contact information is updated on all your social media platforms and blogs. Doing so will allow your target market to reach out to you to find out about local trade shows and events that you participate in.
3. Enhance Website SEO
Improving website SEO can help Google rank your site so your customers and visitors can easily find you online. Some of the best SEO practices like fixing broken links, removing SEO mistakes, and proper HTML tags may sound complicated but with the help of a Las Vegas digital agency, your site will be optimized and ready in no time.
Top digital agencies use different SEO management tools like Google Keyword Planner, Google My Business, and Google Search Console. Google Keyword Planner is a handy tool that helps businesses find top-ranking keywords and use these for various online marketing strategies.
Google My Business manages business information in search pages. Finally, Search Console gives you a chance to see how Google views and analyzes your website. This tool is crucial for evaluating website metrics and overall performance.
4. Improve Site Content
Let your customers and visitors find you and learn more about your company events by improving your website content. Use SEO best practices to position keywords in your content to help your business rise the ranks in local searches.
Aside from optimizing content, posting new and engaging content improves your rankings as well. A few of the valuable content types you can create include product reviews, product comparisons, industry news, market updates, and other topics that show your credibility and authority.
5. Consider Your Local Schema for Events
Another way to rank higher in local searches is to add schema markup. This is a special code that you add to your site so search engine bots can easily classify your content. There are many types of schemas such as those for local businesses, organizations, service lines, and events.
Use an event schema to make your business come up in searches that feature events that you're participating in or events you're hosting. An event schema considers all the info about the event so search engines know the time, date, and event venue.
In a local search for events or conventions, businesses must consider the latest digital marketing strategies to dominate the local arena. A local agency will help prepare your website using strategic digital marketing tactics that fit your business needs like a glove.
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