8 Ways You Can Promote Your Event Online for Free
Make no mistake about it; paid promotion is key to ensuring that your event succeeds. After all, paid promotion means you can dictate to a large degree where your promotion goes, who sees it, and when and what message they see. If you are promoting an event in Las Vegas, you simply cannot afford to ignore the benefits of paid promotion.
That said, your dollars will usually go a lot further if you focus on free online promotion and local SEO. Of course, we all understand that nothing is truly free, and getting this so-called free promotion will take a lot of work. Still, in the end, you will wind up with a wide variety of online event promotion tools that you got for time spent, and wages paid, no extra money required. When promoting your events online for free, make sure you consult with a Las Vegas digital agency or Las Vegas Local SEO Agency to learn more about local SEO. They can help you with what is new and pertinent to promoting your event.
Reasons Why Free Marketing Is Better
Free marketing tools and local SEO can do things that paid marketing can’t. Sometimes they can even do what paid marketing can do better. That doesn’t mean that you should abandon all paid event marketing in favor of free marketing. That would be a significant mistake that could cost you in the long run. It does mean that free online event marketing and free marketing tools will be a valuable component of your overall event marketing strategy.
Some Great Free Tools that Help You Market Better
First of all, the wonders of the web have provided event promoters like you with a wealth of free marketing tools that can save you money and help you work more effectively. Some of them include:
- Due, a free time-tracking app
- Buffer, a social media management tool
- Hootsuite, another social media management tool
- Spaces, which lets you make logos for free
- Canva, which has tons of good looking templates that help you design marketing collateral
- Evernote, a powerful tool that enables you to capture ideas, organize your to-do lists, and brainstorm new ideas
- SurveyMonkey, which is one of the most popular free online survey tools
- Mailchimp, which can be a great free introduction to email marketing
Keep in mind that while all of these tools are available for free, if you get serious about your marketing or want to pursue any single method in more detail, you will likely find that it makes sense to upgrade to a paid version. In most cases, this will get you enhanced usability and more features. You will also want to team up with a Las Vegas SEO agency for professional assistance.
Free Online Event Promotion Tools
After using some of the apps suggested above, you are organized, have a cool logo, and have established an email campaign (among other event marketing essentials). Now it’s time to start using some free and easy tools and a local SEO to promote your event online.
1. Optimize your event landing page.
Your event landing page is where the world will learn the essential details about your event. It is here that they will learn if the event is of interest to them, buy tickets, register to attend, learn about parking, and find directions. This dedicated landing page needs to quickly and efficiently get your message across. There should be a clear call to action, a clear benefit statement, and a clear message of what the user will get, whether the event is a professional conference, fundraiser, or a rock concert. Do not give visitors to your landing page any reason to leave your page without signing up, asking to learn more, or buying tickets.
2. Use keyword tools to ensure search engines find your event
Hand in hand with your event landing page optimization, ensure that your event page and all other online collateral are optimized to be found by search engines using keywords. Use the keywords to produce content that will draw your audience based on their wants. For example, “Latest advances in electronic health records.”
3. Promote your event everywhere you can
You have way more places to promote your event than you may realize, and many of them might be totally free. These places include your local newspaper event page, an entertainment guide, association websites, user interest social media pages, and more.
4. Make sure your event has its own social media page
Most social media platforms let you create an event or special interest page for free with the hopes that you will continue to use their platform. The more users they can claim equals more paid advertising on their sites. Facebook is a great place to start, and it is likely that most, if not all of your audience, will use the social media site at least in passing. A great free resource is making a page here and posting regularly with links to your landing page.
5. Use email marketing to promote your event
You likely have an email marketing list years in the making – put it to use! Send updates about your event, generate excitement, highlight speakers or presentations, and let people know about venue specifics and more.
6. Ensure that all your marketing tools lead to the same page
Capitalize on your local SEO efforts by ensuring that everything that goes out about your event directs back to the same optimized, SEO-friendly place for promoting subsequent events or the same event the following year.
7. Monitor your traffic and adjust as you go
There are plenty of free tools available that event promoters can use to monitor their promotions in real-time. You can view traffic patterns and learn how certain promotions resonate with your core audience. Then you can adjust on the fly to improve your promotional metrics.
8. When all else fails, give tickets away.
Giving tickets away may seem foolish if your event is free, but giveaways can play a crucial role in event promotion. You can plan a free ticket giveaway on your social media pages by asking followers to tag a friend or repost your stories to qualify. This can go a long way to creating that heavy pre-event buzz all promoters want.
The tools listed above will go a long way in helping you promote your event in the Las Vegas market. If you need additional help with promoting your event, contact a Las Vegas SEO agency that knows the market and the local events landscape. Contact Digital Authority today to get started.