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Local SEO for Boutique Hotels
The digital marketing landscape has changed drastically in the last few years. As a result, many traditional marketing tactics are no longer effective, and new ones have emerged to take their place. The impact of ever-changing SEO and digital marketing has hit Boutique hotels especially hard.
Larger chains are always at the top of a quick Google search, and boutique hotels tend to get left behind. However, boutique hotels can find ways to get ahead, increase visibility, and generate more bookings with local SEO. Our Las Vegas SEO agency breaks down the top ways to implement local SEO for your boutique hotel.
Optimize Your Google My Business Profile
The first thing you need to do to get started with local SEO is optimize your Google My Business profile. Potential customers will be able to easily find you when they're searching for boutique hotels on their smartphone or desktop.
When creating your Google My Business profile, you'll have to provide information about your business, including the name, phone number, hours, website, and a short biography. Next, you'll want to add photos and videos to your profile to show off your hotel in its best light. Finally, you'll want to make sure your business is listed on Google Maps so that customers can find you easily.
Setting up your Google My Business profile may seem pretty simple, but it is one of the most important steps you can take to get your digital marketing moving. Typically, your profile is the first impression customers will have of your business, as it is what they see first and what they use to determine which websites they would like to explore further. Ensure that you take the time to get it right by providing as much information as possible, including photos.
Use the Right Keywords
Next, you'll want to start using the right keywords in your hotel meta tags, descriptions, and content. Take the time to research the top keywords used when searching for boutique hotels or less traditional lodging. Focus on using those keywords that will propel you to the top of local SEO
For example, instead of targeting the keyword, hotels, you may want to focus on long-tail keyword phrases like boutique hotels in downtown Las Vegas or Las Vegas luxury hotels near the strip. The idea is to rank for these specialized keywords, which will help increase your conversion rate since customers will be looking for you directly.
When it comes to your content, you'll want to ensure that your chosen keywords are naturally working their way into every blog post or page on your website. Long-tail keywords should be placed in headlines and first sentences of paragraphs and included throughout the body of the text without being overbearing or keyword stuffing.
Ensure Your NAP is Consistent
While you're optimizing your Google My Business profile and working on finding the right keywords, it is essential that your NAP, or name, address, and phone number, is consistent across all directories and profiles of your company. This includes your website, Google Maps, social media profiles, and other online directories.
Any discrepancies with your NAP will hurt your local SEO ranking and make it difficult for customers to find you. You will need to check for directories or platforms that may have created a profile for your business without you knowing it. So take the time to ensure that your information is correct and consistent across all platforms.
Claim Your Listings
Another great way to improve your local SEO ranking is by claiming as many listings as possible for your business, including websites like Yelp, TripAdvisor, Foursquare, and others. Not only will this help increase visibility for potential customers, but it will also help build backlinks to your website, a significant factor in improving your local SEO ranking.
Additionally, you can guarantee that you favorably present your business online when you have control of your local listings because you can respond to customers' comments and control the content.
Invest in Your Social Media Accounts
As you work to improve your local SEO ranking, you may also consider investing in social media marketing. Social media is one of the fastest-growing forms of online marketing and can be an excellent way for customers looking for boutique hotels in a specific geographical area to find your business. Take the time to set up accounts on some or all of the following social media sites: Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and others that might fit with your hotel's brand.
When using your social media, post content relevant to your boutique hotel and brand image so that customers can get a feel for your business. You'll also want to use hashtags on Twitter and Instagram to help increase your reach and attract potential customers.
Monitor Your Online Reputation
You'll want to monitor your online reputation closely since it can make or break your business. Customers read reviews before considering staying at any hotel, making this an excellent area to focus on to boost your rankings.
Make sure that you're responding to any negative reviews quickly and professionally while also highlighting the positive aspects of your hotel. If possible, ask customers to leave reviews on sites like Yelp, Google+, and TripAdvisor. Positive reviews will offset any negative reviews that may come up and show potential customers that you have an excellent reputation among those who have stayed at your hotel.
Focus On High-Quality Content
As you monitor your online reputation, it's also critical to focus on the quality of content posted about your boutique hotel. Provide content written without spin or embellishment so potential customers can get an honest perspective about staying at your hotel. That way, when they're ready to book their stay with you, they are confident in knowing what type of experience they should expect.
Let Our Team Create Your Local SEO Strategy Today!
Our Las Vegas local SEO agency has a team of digital marketing experts ready to help you with your marketing strategy. We offer a wide variety of services to help improve your visibility online and ensure your target customers find your boutique hotel.
To get started, contact our Las Vegas Digital Agency today, and we'll be happy to discuss your business goals and create a plan that will help you achieve them!