• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Government
    • Education
    • Fintech & Financial Services
    • Ecommerce
    • Manufacturing
    • Legal
    • Professional Services
  • Case Studies
  • Insights
  • Resources
    • White Papers
    • Webinars
  • About
  • Contact Us
seo for doctors_hands doctor of a young girl working on laptop
HealthcareMarketing & SEO
August 4, 2022

6 Marketing Strategies All Doctors Should Know About

Avatar for Marina Turea
Marina Turea
As a content project manager Marina ensures content marketing projects are delivered on-time, within the budget, scope, and pristine accuracy. Marina is an experienced content...
Get in touch with Marina
Healthcare, Marketing
101 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Creating a marketing strategy to promote a medical practice can be challenging and fulfilling at the same time. You need to develop innovative marketing tactics to grab more attention and soar above similar established practices and businesses. You can't rely on foot traffic alone, so most medical professionals depend on website optimization strategies such as SEO for doctors.

To win more clients and expand your medical practice, you must establish a strong online presence. With a high-ranking website, you can expect increased patient traffic to your local practice.

In this marketing strategy guide, let's learn more about digital marketing and how search engine optimization (SEO) can help doctors and medical professionals.

How Can SEO Help Doctors?

seo for doctors_Intelligence (BI) and business analytics (BA) with key performance indicators (KPI) dashboard concept.Medical technology concept. Doctor hand working with modern digital tablet and laptop

SEO is a set of strategies to improve a website's ranking on the search engine results pages (SERPs). Using the right SEO method, websites can rise in search engine ranks, reach page one, and be one of the top results.

SEO is a priority among marketers, especially in the medical industry, as people prefer page-one results to the subsequent results pages. People looking for medical information or wishing to book a doctor or specialist rely on the first few results.

They consider sites at the top of SERPS as top-quality, reputable, and updated. So they would rather visit these websites than those at the bottom part of the page.

Whether your medical website provides health or medical information or books appointments, SEO can place you on SERPs. You'll enjoy more traffic that eventually converts to more clients and patients flocking to your practice.

Top Six Marketing Strategies for Doctors

marketing strategies for doctors_Inspiration showing sign Content Marketing Question. Business approach involves creation and sharing of online material Scientist Demonstrating New Technology, Doctor Giving Medical Advice

When people search for doctors or specialists, they prefer to use the web for local search. Thus, having a website to promote your local practice is essential to growing your practice.

Below are six digital marketing strategies made for doctors:

     1. Optimize Your Medical Practice Website

Website optimization is necessary to be at the top of search results. Optimization involves several strategies focusing on your online site and mobile website. When correctly used, optimization can save you money and give you lasting results.

  • Develop a Mobile-friendly Website

People use their smartphones not just for calls or text messages. They use these devices to find information on the go, just like locating doctors and other medical professionals in their area. With this in mind, you must optimize your website for mobile use.

All the website components should be usable and accessible even from a tiny screen. Website tools such as calculators, appointment setting tools, charts, and infographics must also be available. Your clients and patients must be comfortable navigating from page to page, even on your mobile website.

  • Improve Website Speed

Optimizing your website speed is vital to gaining more traffic. Most people don't wait longer than a few seconds for a website to load. They exit the page and click on the next result. Thus, a slow-loading website affects its analytics. Slow sites suffer from high bounce rates, affecting their search engine ranking.

Using a dedicated hosting service can help improve speed. Improving image sizes and minimizing the use of plugins can also help. Using a content delivery network and database optimization is crucial to enhancing website load speed.

  • Highlight Your Services

Your customers must see your services on your website. Like visiting your local clinic and asking your receptionist or secretary, your clients must readily find information about your services, treatments, or products.

Consider your audience and the specific services they are looking for. You can use quizzes, questionnaires, or lead forms to learn more about your customers and easily book your services.

     2. Use Social Media Marketing

Using social media to market your products or services is more critical than ever. People are more likely to use social media to find updated information and connect with experts and specialists. Having your medical practice on social media can significantly help you expand your business and boost your brand.

Consider the following tips:

  • Create regular posts.
  • Use images, videos, and other types of content.
  • Be consistent with your brand. Apply the same logo, brand color, and font design on your social media platforms and online sites.>
  • Share captivating content to win more audiences.

     3. Optimize Your Website for Local Search

Use the right keywords to optimize your medical website for local search. Consider using keywords that define your location and expertise instead of a generalized term. For instance, using "doctor" or "psychiatrist" can generate millions of results with very little chance to target your local business.

Using "pediatricians in San Diego" or "San Diego stress relief experts" can narrow the field down. Optimizing your business with "near me" is also another option. Overall, consider words or sentences that your audience is likely to use to find your business to get the best results.

     4. Use Profile Listings

Aside from your website, social media, and blog sites, placing your business on online directories will help you market your practice better. Companies use general listings such as Google My Business and Bing to get the best results. But aside from these, high-ranking directory sites such as WebMD, Doctor Finder, and Vitals are just some of the listings you should consider.

     5. Try Video Marketing

Uploading and sharing videos relevant to your practice is another way to market your medical business. Videos about your unique services, your business practices, your staff, and your particular brand of care will help boost your practice online. As more and more people prefer to watch videos rather than read large blocks of text, video marketing will continue to be one of the top web optimization strategies.

     6. Focus On Procedure-based Content

Medical professionals have a duty to disseminate the correct information to patients and clients. Depending on your practice, you can instruct your patients about their treatment, care, and medications. You can use video, text, images, or infographics to promote your procedure-based content.

Final Words

Medical professionals need the right digital marketing strategy to promote their practices online and offline. With a well-defined marketing strategy, you can expect better site traffic and increased patient traffic to your local clinic in no time.

Like what you just read? Share this article with your network and friends.
Email Facebook Linkedin Twitter
Related News
6 Marketing Strategies All Doctors Should Know About
Marina Turea
August 4, 2022
Read more
Related Healthcare, Marketing & SEO Stories
quality scores_Customer review satisfaction feedback survey concept. User give rating to service experience on online application. Customer can evaluate quality of service leading to reputation ranking of business.
Marketing & SEO
Aug 17, 2022
5 min read
How Outsourcing SEO Improves Your Google Quality Score?

Are you looking for ways to bump up your advertising ranking while decreasing your overall costs? Consider focusing on your Google Quality Score wi...

Avatar for Marina Turea
Author: Marina Turea
seo content_content marketing Content Data Blogging Media Publication Information Vision Concept
Marketing & SEO
Aug 17, 2022
5 min read
3 Elements of Top SEO Content

As a business that uses the internet for advertising your brand or services, you may already know about the importance of SEO. SEO, or search engin...

Avatar for Marina Turea
Author: Marina Turea
off page seo_Business concept.Text OFF PAGE OPTIMIZATION with compass,pen and wooden puzzle on yellow background.
Marketing & SEO
Aug 16, 2022
5 min read
Use Off-page SEO for Better Website Rankings

When you start an SEO campaign, on-page search engine optimization (SEO) seems relatively straightforward. You need high-quality content, effective...

Avatar for Marina Turea
Author: Marina Turea
See all articles →
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.