6 Marketing Strategies All Doctors Should Know About
Creating a marketing strategy to promote a medical practice can be challenging and fulfilling at the same time. You need to develop innovative marketing tactics to grab more attention and soar above similar established practices and businesses. You can't rely on foot traffic alone, so most medical professionals depend on website optimization strategies such as SEO for doctors.
To win more clients and expand your medical practice, you must establish a strong online presence. With a high-ranking website, you can expect increased patient traffic to your local practice.
In this marketing strategy guide, let's learn more about digital marketing and how search engine optimization (SEO) can help doctors and medical professionals.
How Can SEO Help Doctors?
SEO is a set of strategies to improve a website's ranking on the search engine results pages (SERPs). Using the right SEO method, websites can rise in search engine ranks, reach page one, and be one of the top results.
SEO is a priority among marketers, especially in the medical industry, as people prefer page-one results to the subsequent results pages. People looking for medical information or wishing to book a doctor or specialist rely on the first few results.
They consider sites at the top of SERPS as top-quality, reputable, and updated. So they would rather visit these websites than those at the bottom part of the page.
Whether your medical website provides health or medical information or books appointments, SEO can place you on SERPs. You'll enjoy more traffic that eventually converts to more clients and patients flocking to your practice.
Top Six Marketing Strategies for Doctors
When people search for doctors or specialists, they prefer to use the web for local search. Thus, having a website to promote your local practice is essential to growing your practice.
Below are six digital marketing strategies made for doctors:
1. Optimize Your Medical Practice Website
Website optimization is necessary to be at the top of search results. Optimization involves several strategies focusing on your online site and mobile website. When correctly used, optimization can save you money and give you lasting results.
Develop a Mobile-friendly Website
People use their smartphones not just for calls or text messages. They use these devices to find information on the go, just like locating doctors and other medical professionals in their area. With this in mind, you must optimize your website for mobile use.
All the website components should be usable and accessible even from a tiny screen. Website tools such as calculators, appointment setting tools, charts, and infographics must also be available. Your clients and patients must be comfortable navigating from page to page, even on your mobile website.
Improve Website Speed
Optimizing your website speed is vital to gaining more traffic. Most people don't wait longer than a few seconds for a website to load. They exit the page and click on the next result. Thus, a slow-loading website affects its analytics. Slow sites suffer from high bounce rates, affecting their search engine ranking.
Using a dedicated hosting service can help improve speed. Improving image sizes and minimizing the use of plugins can also help. Using a content delivery network and database optimization is crucial to enhancing website load speed.
Highlight Your Services
Your customers must see your services on your website. Like visiting your local clinic and asking your receptionist or secretary, your clients must readily find information about your services, treatments, or products.
Consider your audience and the specific services they are looking for. You can use quizzes, questionnaires, or lead forms to learn more about your customers and easily book your services.
2. Use Social Media Marketing
Using social media to market your products or services is more critical than ever. People are more likely to use social media to find updated information and connect with experts and specialists. Having your medical practice on social media can significantly help you expand your business and boost your brand.
Consider the following tips:
- Create regular posts.
- Use images, videos, and other types of content.
- Be consistent with your brand. Apply the same logo, brand color, and font design on your social media platforms and online sites.>
- Share captivating content to win more audiences.
3. Optimize Your Website for Local Search
Use the right keywords to optimize your medical website for local search. Consider using keywords that define your location and expertise instead of a generalized term. For instance, using "doctor" or "psychiatrist" can generate millions of results with very little chance to target your local business.
Using "pediatricians in San Diego" or "San Diego stress relief experts" can narrow the field down. Optimizing your business with "near me" is also another option. Overall, consider words or sentences that your audience is likely to use to find your business to get the best results.
4. Use Profile Listings
Aside from your website, social media, and blog sites, placing your business on online directories will help you market your practice better. Companies use general listings such as Google My Business and Bing to get the best results. But aside from these, high-ranking directory sites such as WebMD, Doctor Finder, and Vitals are just some of the listings you should consider.
5. Try Video Marketing
Uploading and sharing videos relevant to your practice is another way to market your medical business. Videos about your unique services, your business practices, your staff, and your particular brand of care will help boost your practice online. As more and more people prefer to watch videos rather than read large blocks of text, video marketing will continue to be one of the top web optimization strategies.
6. Focus On Procedure-based Content
Medical professionals have a duty to disseminate the correct information to patients and clients. Depending on your practice, you can instruct your patients about their treatment, care, and medications. You can use video, text, images, or infographics to promote your procedure-based content.
Medical professionals need the right digital marketing strategy to promote their practices online and offline. With a well-defined marketing strategy, you can expect better site traffic and increased patient traffic to your local clinic in no time.