How PPC Attracts New Dental Patients
Dentists don’t need to completely rely on foot traffic to grow their business. With your business on the web, you can engage more visitors and attract more patients. Yet, growing your dental practice online is different. You need the right digital marketing strategy – a proven strategy like PPC for dentists.
PPC or pay-per-click marketing is one of the most popular and practical marketing techniques. Let’s find out how PPC can boost your online reputation and drive more patients to your dental office.
PPC in a Nutshell
Pay-per-click ads save marketers money because instead of paying a site to host your ads, you will only pay when someone clicks on them. You can immediately tell that the person who clicked your ad is interested in the content and thus, PPC helps you create better, more attractive offers.
PPC works through using the right kinds of keywords or key phrases that best describe your business and offers. You can’t just use any keyword though. We recommend careful research and understanding of what your customers are looking for.
To start using PPC ads to promote your dental website, you need to sign up for Google Adwords. From your account, you need to join a keyword auction to bid on high-ranking keywords or key phrases. Remember, high-ranking keywords can secure a higher placement for your ads. You need to secure high-quality keywords or keyword groups to promote your dental business.
4 Ways PPC Attracts New Dental Patients
Have you ever wondered why some ads you find online seem to fit your needs so well? Why after searching for a product or service, you'll get ads that answer your questions? Search engines like Google have a way to find out what people are looking for. Marketers should take advantage of Google's amazing capabilities to harness their PPC ad strategy and attract more customers.
1. PPC Ads About Special Deals and Offers
Dental patients who are in the “searching” stage may still be looking for a local dentist or dental clinic. They may also be curious about the services that local dentists offer and the rates of these services. It’s possible for customers to be interested in good dental deals and offers too. This is why PPC ads that feature special offers on dental services are very attractive to most patients.
Here’s how to maximize your PPC ads by focusing on your special offers:
- Create PPC ads with interesting titles specific to your offers and deals
- Ensure that your PPC ads match their accompanying landing pages
- Update your PPC ads with your latest deals
- Describe your deals and offers on your ads by creating short but inviting descriptions
2. PPC Ads To Boost Your Brand’s Identity and Expertise
Most dental patients prefer trusted dental partners or dental groups. They want high-quality service and a brand that they can count on over the years. You can use PPC ads to enhance your brand and grow your popularity online.
- Focus on what your customers are looking for such as “local family dentists” or “trusted dental clinics in San Diego”
- Include your brand’s logo and catchphrase in your PPC ads
- Match the style of your PPC ads (including wording, colors, and fonts) to your website or landing page
- Try featuring customer reviews, ratings, and industry awards on your PPC ads
3. PPC Ads That Showcase Your New Products or Unique Services
Use PPC ads to highlight new products that you offer in your dental office. This could be the latest dental retainers or new teeth whitening products and services. Let customers know what makes these products better than others, and why they should try them out.
When it comes to the unique dental services you offer, PPC ads can also help you showcase these online. Consider services that you could be known for like teeth whitening, dental implants, or painless extractions. Make these services more interesting to capture your audience’s attention. So, instead of just teeth whitening your ad could mention “expert teeth whitening” or “long-lasting teeth whitening.”
You may also be offering special deals on services like a free consultation for every tooth whitening appointment or how about 10% off on orthodontics products. With these exclusive deals, patients won’t think twice before clicking on your ad.
- Create interesting ad titles focused on your products and services
- Include your keywords in your title
- Provide engaging descriptions, making sure to include the main keywords in your descriptions
- Focus on services and products that are unique to your dental office
- Highlight the savings and exceptional service your customers can expect when they take advantage of your ad
4. PPC Ad Timing and Positioning
Timing is crucial with PPC marketing. It’s important to think about the times of day when your audience is most likely to click on your ads. Determining the right time will depend on many factors, including user behavior and the location of your ad.
There are two general places where PPC ads are located: on search engine results pages and on social media. Ads that are posted on social media platforms like Facebook and YouTube work well when posted during particular times and days. Generally, it's best to post ads on Tuesdays, Wednesdays, and Thursdays while the worst days are Mondays and Saturdays. Ads posted in the afternoons and the late evenings get more clicks as well.
The type of audience you plan to target plays a huge role in the timing of your ads. For example, ads that focus on kids' dental health targets parents who plan and pay for their kids' dental plans. The right time to post ads like these would be during the weekends when busy parents tend to spend more time online than any day of the week.
Study your market closely and learn about their dental needs and wants. Always be on the lookout for new products and services designed to support your marketing efforts, and keep an eye on your competitors. Lastly, maximize Google Adwords and social media features to help you grow your online reputation. Standing out online is the key to growing your dental practice, and PPC ads are uniquely designed to help you get there.