• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Government
    • Education
    • Fintech & Financial Services
    • Ecommerce
    • Manufacturing
    • Legal
    • Professional Services
  • Case Studies
  • Insights
  • Resources
    • White Papers
    • Webinars
  • About
  • Contact Us
pay per click advertising_Businessman is using tablet pc and selecting ppc
HealthcareMarketing & SEO
June 5, 2022

Is PPC for Dentists Cost Effective?

Avatar for Peter Devereaux
Peter Devereaux
The right marketing strategy can help your dental office reach more local patients. You can expect even better engagement, improved revenue, and higher search rankings when you...
Get in touch with Peter
Healthcare, PPC
97 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

The right marketing strategy can help your dental office reach more local patients. You can expect even better engagement, improved revenue, and higher search rankings when you employ PPC for dentists.

Yet, can local dental offices like yours match high-budget dental clinics? Can a newer dental practice with a limited marketing budget have any real chance of tapping the local market? With pay-per-click marketing, you can put your business front and center, allowing you to attract the right audience for less.

Why Dentists Should Use PPC

pay per click_Pay Per Click written on a wooden cube in front of a laptop

PPC is one of the most popular and practical marketing tools available. It is very popular because of its impressive benefits. One of which is that you will only get charged when your ad is actually clicked– meaning more bang for your marketing bucks. PPC ads are incredibly practical because any type of business can use them, and they’re easy to incorporate into your current strategies.

PPC Is Cost-Effective

Whether you're advertising online, on TV, or on the radio, ads typically cost a lot of money. A basic ad that runs for only a few minutes may cost you hundreds of dollars! And the worst part is, you're paying for ads that you're not sure will convert your customers!

With PPC, you're only paying for ads that your customers (or would-be customers) actually clicked. You also have the option to specifically define the cost-per-click or the price you're willing to pay– in other words, the maximum amount you’re willing to pay per click on your ads. Yet, PPC ads don't begin and end with clicks. It’s critical to take the time to optimize your PPC ads over time to encourage people to click.

Let’s look at several ways you can do that.

     1. Use Exact-Match Keywords

Fine-tune your keywords by zeroing in on your local area. Local businesses should avoid using broad-match keywords and key phrases to improve exposure and avoid any irrelevant site traffic. An example would be "apartments in New York City" or "Denver professional wedding photographers."

     2. PPC Content Must Match Landing Page Content

Too often marketers forget that for a PPC ad to work, it has to match a landing page. This means the landing page has to complement the PPC ad. If your PPC ad is about your latest dental offers and deals, once clicked, it should send people to a landing page featuring the same offers. Incongruent ads and pages lead to poor engagement. Poor engagement means you'll just end up paying for PPC ads that don't produce the results you're looking for.

     3. Create Targeted Ads

Taking the time to develop and test highly-targeted ad content can dramatically improve the efficiency and effectiveness of your campaigns. If you're planning to reach out to audiences across different countries, you’ll need to create separate ad groups. If you wish to target more customers locally, invest in micro-geographic targeting. This strategy is built into PPC accounts allowing users to micro-target cities, towns, and communities.

     4. Timing is Important

There’s a right time for everything and PPC marketing is no different. It’s important to identify the best times to run your ads– the times when your target audience is most likely to click. For instance, dental ads targeting moms are likely to get more clicks in the evening. This is because busy moms are less busy when kids are already in bed. This user group is also more likely to click your dental ads when kids are at school.

Generally, if you're using Facebook to feature your PPC ads, it's best to run your ads on Tuesdays, Wednesdays, and Thursdays. Mondays and weekends tend to get very busy so you may experience fewer clicks on these days. Understanding the right posting times can help you reach out to more customers using PPC.

     5. PPC Ads Will Make You More Competitive

PPC ads encourage dental offices to become more competitive. This is because these ads are placed along the top section of search engine results pages. At this position, your prospective customers can see your ads and click on them to view your dental services right away.

     6. PPC Ads Can Produce Instant Results

PPC ads give you quicker results, driving more potential patients to check out your website and your services. You may also update or change your PPC strategies anytime you wish through your PPC account. If you think that a keyword or key phrase is not working out for you, it’s a good idea to adjust these key elements until you see the results you’re looking for.

     7. Monitoring Your Dental PPC Campaigns

Like other PPC strategies, dental PPC marketing campaigns should be mapped out, carefully planned, and monitored for the best results. It starts with selecting the right keywords for your business objectives.

What happens initially in PPC marketing is you will need to bid on the most appropriate and high-ranking keywords. Afterward, you’ll be able to use the keyword or key phrases and all combinations of these words to produce your PPC content.

Once your PPC ad goes live across its various outlets (social media sites, websites, and search engine results pages) you can start gauging which ad variations produce the best results. Through Google Analytics, you can monitor top-performing ads and update or change poorly performing ones. You can test which ads offer better results based on location, timing, keywords, and other top factors.

Google Analytics also gives you insights into how much you're spending on your PPC ads. You can use this free tool to compare and generate reports, plus you'll get much-needed insights to help you boost your ROI.

Final Words

PPC for dentists is a cost-efficient and practical marketing strategy to keep your business relevant. When used correctly, you can rank higher in Google searches, engage with your customers better, and improve your ROI. Follow these effective dental PPC strategies and maximize your limited marketing budget this 2022.

Like what you just read? Share this article with your network and friends.
Email Facebook Linkedin Twitter
Related News
Is PPC for Dentists Cost Effective?
Peter Devereaux
June 5, 2022
Read more
Related Healthcare, Marketing & SEO Stories
remarketing_Magnifying glass is looking at leader explains employee tactics of advertising targeting. Training, briefing. Search strategies for effective advertising campaigns, customer reach. Business processes
Marketing & SEO
Jul 4, 2022
5 min read
How PPC Remarketing Works & Why You Should Use It

PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...

Avatar for Peter Devereaux
Author: Peter Devereaux
agency_Multiracial business team working together on new design. Design professional working around a tablet and looking at digital tablet.
Marketing & SEO
Jul 4, 2022
6 min read
Beginner’s Guide to PPC Management

PPC, or pay-per-click advertising, is a form of digital marketing where businesses can display ads on search engines and social media platforms and...

Avatar for Peter Devereaux
Author: Peter Devereaux
ROI_ROI, Return on investment business and technology concept. Virtual screen background.
Healthcare
Jul 4, 2022
6 min read
Analyzing ROI for Medical SEO

Digital marketing is the single best way to invest in your firm’s growth and expansion. With facets like social media, email campaigns, blogs, and ...

Avatar for Marina Turea
Author: Marina Turea
See all articles →
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.