PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...
Using Resource Page Link Building for Growth: Quick Guide
An SEO link-building strategy is nothing new. Actually, backlinks have been one of the most important SEO ranking factors for years, and they will continue to be. Another website linking to your content is seen as a referral – someone else is recommending your content to be worth viewing, telling search engines that it’s reliable and up-to-date.
However, SEO link building is something many businesses struggle with. It can be difficult to get your content in front of the right people, and hoping they link to it is out of your control. However, if you haven’t got the time to learn SEO link-building techniques, a B2B SEO agency will be able to do the job for you.
In this article, you’ll learn about resource page link building, guest blogging, press outreach, and link for link agreements.
1. Resource Page Link Building
What Is Resource Page Link Building?
Resource link building is a strategy that focuses on acquiring backlinks from web pages that have created a list of links to external pages. Usually, these pages are linked to what they deem to be the best pages on a particular topic.
Why Is Resource Page Link Building Rewarding?
This backlink-building method is rewarding for both the resource page website and your own. A resource page is constantly looking for links to the best possible articles – the better the articles they link to, the higher their SEO ranking will be.
With other link-building methods, you need to put a lot of work into developing relationships and persuading people to link to your content. However, resource websites only care about the quality of your content, meaning there’s no arm twisting needed.
Another benefit of this SEO link-building strategy is that these websites usually have high domain authority. One of the most known components of backlink building is that the higher quality of a website that links to your content, the more valuable your page is deemed to be. Resource websites are the easiest way to obtain these fruitful links.
How Does Resource Link Building Work?
Often, resource page websites have a dedicated contact form where you can submit a recommended link or resource, meaning you don’t need to do any research to find the best contact, compose an introductory email, or follow up. This is a great time-saver and gets your content to the right people every time.
2. Guest Blogging
What Is Guest Blogging?
If you aren’t familiar with guest blogging, it’s when you write a blog for another person or company's website, and it shows you as the author. Alternatively, they write an article to be posted on your website.
Why Is Guest Blogging Rewarding?
We included guest blogging in our SEO link-building tips because it’s beneficial for all parties involved. Usually, websites that are seeking a guest blogger want an expert on a particular topic to provide detailed insights and credible knowledge to their audience. These websites are reliant on using your name and article to drive traffic to their website, thus boosting their SEO ranking. On the flip side, you have the power to link to multiple pages of your own website within the article, giving a selection of your web pages a new backlink.
Another benefit of guest blogging is these relationships and collaborations can be a repeat thing. If your article is a hit with your partner's audience, it’s highly likely they’ll want you to produce another article for them. Additionally, the relationship could become reciprocal, where they produce high-quality content to be posted on your website, saving you the effort of producing all your own articles.
What Are the Cons of Guest Blogging?
Although there are SEO benefits to guest blogging, it can be an incredibly time-consuming process. Firstly, you need to establish a relationship with the host website, discover the correct point of contact, and introduce your content. Secondly, you have to write the article – this includes all the research, writing, proofreading, reviews, and sign-off process.
In order to outweigh this, you should ensure the website you’re blogging for has a high domain authority and agree that you’re able to include backlinks to your own content before proceeding.
3. Press Outreach
What Is Press Outreach?
A more traditional and old-school method of sharing your content with journalists and publications, press outreach has been a marketing tool since before SEO existed. Essentially, whenever you create a new piece of content, usually a press release, you will reach out to publications to share that content with them – in the hope they share it with their audience.
Why Is Press Outreach Rewarding?
Once you’ve established relationships with publications and websites that are influential in your industry, you have the perfect platform to reach your target audience. Additionally, much like resource websites, publications often have high domain authority, making their backlink highly valuable.
What Are the Cons of Press Outreach?
Firstly, there is no guarantee a publication will use or share your content. Additionally, if you're looking to build links, some organizations have a policy of not including backlinks within their article to avoid seeming like they’re favoring particular businesses. Finally, press outreach is very relationship-driven. It is incredibly time-consuming to forge connections with multiple journalists and publications. If you’re looking to build a high volume of quality links quickly, press outreach can supplement this, but it shouldn’t be your go-to strategy.
Why Is Link Building Good for Growth?
As mentioned, backlinks are incredibly important for climbing the SERP rankings. The more links you attain and the higher quality domains linking to your website will put your content in front of more search engine users. There are particular types of content that earn the most backlinks, so it’s worth researching them before writing any articles.
Additionally, if you’ve conducted thorough keyword research and optimized your content effectively, you should see your articles and pages appearing higher in search engines for those terms. Remember, backlinks and keyword optimization go hand-in-hand. If you don’t include keywords, you won’t rank for the search terms your audience is using, and without backlinks, your page has little chance of being featured in the top SERP results.