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Top Seven SEO Marketing Techniques for Dentists
People want to see a dentist yet worry about the stringent health protocols and increasing consultation fees. For dentists, there are many patients, but the risk of getting infected with Covid-19 is also there.
If you are a dentist, the best way is to set up a virtual clinic so that you can continue attending to your patients and minimize the risk of getting infected. You can start with creating a website with security features, a video conferencing tool, a payment gateway, and built-in SEO tools.
After creating a website, you need to build your online presence so that all your patients and other prospective patients will know that you have set up a virtual clinic. Then you can start marketing your services online.
Below are some of the best SEO marketing techniques that you can use:
1. Set up Google My Business and Register with Online Directories
The fastest way to receive inquiries is to set up a Google My Business account for your clinic and register it with local online directories. Submit your contact details such as your clinic's name, address, phone number, map, business hours, etc.
Search engines will use the information you have submitted to match local searches. There are more than a hundred local directories to which you can submit your clinic details. If you need help with this, you can seek the services of a dependable digital marketing agency specializing in SEO for dentists.
Include reviews and feedback on your services so that search engines will recommend your clinic in search results. When people see that your clinic is within the community, they can be more confident to call you and inquire about your services.
Registering your clinic with local online directories can also help improve your SEO ranking. Local directories help match a user’s query with available information on the internet.
2. Add a Videoconferencing Tool
Covid-19 lingers, and people still have to seek alternative methods to receive medical attention, including dental treatment. One way to help your patients is to integrate a videoconferencing tool into your website.
Ask your web developer to add a video-call function to your main page so that a prospective client can see that they can reach you online. Add an intuitive schedule and an appointment pop-up upon hovering through the main page so that they know that a virtual consultation is possible.
A videoconferencing feature on your website will help you stand out among the rest because people can consider having a virtual consultation first before undergoing actual dental treatment. If a patient has a cough, fever, or cold, it is best to have a virtual consultation first and schedule an actual visit to the clinic.
3. Integrate Artificial Intelligence into Your website
Make your website intuitive by adding artificial intelligence (AI) functions. AI can help analyze and recommend available dates for virtual consultations.
Another thing that AI can do is to pre-set answers to frequently asked questions for live chat. It can serve as your personal assistant when scheduling patients and answering queries 24/7.
AI can also integrate applications that can help check a patient during a virtual consultation using camera vision. AI, when combined with machine learning, can give more accurate diagnoses.
If you have a budget for your clinic’s digital upgrade, having an empowered site can bring you closer to the future of the dental clinic and enable you to continue serving patients amid the pandemic.
4. Make Your Online Payment Steps Straightforward
Whether you want the payment to be made before or after a consultation, the process must be simple. You should have various payment options so that patients can readily complete transactions.
Ask your web developer to create an ecommerce site for you with an online payment gateway to accept credit cards, bank fund transfers, and other forms of digital money.
If you have a payment gateway on your site, you can quickly collect payments after a virtual consultation. This makes the process easier for both parties.
5. Choose an Intuitive, Responsive Design for Your Website
Provide patients with some convenience by having a website that immediately understands their needs. Your web developer can create a flexible design suitable for mobile phones, tablets, and laptops so that users can navigate your web pages no matter what device they use.
A responsive design can make the text readable and easy to follow. Your web developer can create an intuitive user interface that analyzes users’ preferences and suggests the next steps.
Make the navigation intuitive by showing the most important pages. Limit the steps to three to speed up transactions. The steps can be as simple as scheduling an appointment, going to the virtual consultation room, and paying.
6. Offer Informative Content
Share your knowledge with your target market. For example, you can create content about common teeth problems and ways to prevent them.
When you offer helpful knowledge, people find your site credible. They remember your website or your clinic's name and most likely choose you for online consultations.
The content you will feature on your website can also help boost your SEO campaign. The articles should have links that can help improve your online visibility. You can also link these articles to your social media pages.
Providing content regularly can encourage patients to know more about their dental conditions and gain confidence to undergo dental treatment.
7. Invest in Security Features
You must secure your website with HTTPS. The government has stringent rules for ensuring the data privacy rights of patients and upholding the confidentiality of medical records. You need to have a secure website to encrypt all files being transmitted to and from the website.
Encryption helps prevent hackers from stealing personal information, dental files, and bank account details. Encryption makes it difficult to copy and transfer data to an unknown terminal. It can block hackers, malware, and viruses.
Tell your web developer that you want to adopt HTTPS for your website so that you can ensure the privacy of your patients and abide by government regulations.
These SEO marketing techniques for your clinic can help you conduct virtual consultations. Taking care of your patients during the pandemic can continue with the help of digital tools and software applications. Integrating SEO tools into your site can help you maintain a steady pool of inquiries.
Take time to share your knowledge with your target market by creating helpful content. This can encourage people to visit your clinic for regular checkups and routine dental cleaning. If you don’t have time to create content on your own, you can always seek the help of reliable SEO agencies such as Digital Authority Partners.