The Best SEO Services for Medical Practices
This pandemic underlined medical practitioners’ need for alternative means to reach their target market. One popular strategy was to switch to virtual consultations, allowing patients to get medical care online.
However, you need a solid online presence for patients to find your virtual consultations. While you need SEO for doctors for your webpage to rank higher in online searches, you’re probably too busy to do it. Worry no more because an SEO agency that offers the best SEO services for medical practices can do this for you.
Here are the SEO services you’ll need.
Watch this video to learn more about the Digital Authority Partners approach to Medical SEO!
Setting Up Virtual Consultation Hub
A virtual consultation feature on your website can help you attract more clients interested in medical treatment and who would prefer not to travel due to pandemic restrictions. Adding this feature will increase your website's user experience and SEO score, thus helping your virtual clinic site be more visible online.
Your virtual clinic can serve more people and widen your reach as a medical practitioner.
Meanwhile, your website needs a video conferencing feature so you can offer virtual consultation. This application can invite patients to online talks as well. Make sure the SEO agency you are eyeing offers this service.
If you don’t have a website yet, go for an SEO agency that offers a website builder and can incorporate a virtual consultation hub into your site.
Registering in Google My Business and Local Directories
Make sure patients find you faster. Your SEO agency should include adding your clinic to Google My Business and other local directories in its services. Being part of local listings is among the local SEO strategies you need to adopt in 2022, says Entrepreneur.
Google My Business shows your clinic name, address, website URL, contact number, email, map, and list of services. It is a free service from Google.
Also, your verified profile will earn Google’s authenticity score and help your website rank higher in local searches. Your site can also appear on Google maps, which will help clients and patients find your clinic faster.
Ensure that your SEO agency registers your clinic in local directories like Yelp, Yellow Pages, and Foursquare, too. People often search for the nearest physician who can accommodate their medical needs. So, these local directories can increase your visibility in local searches, thus improving your site’s SEO credibility score.
Search engines will check for the accuracy of information across all your business listings, and if your data is consistent, users will trust you more. An updated location map with landmarks will make it more convenient for clients to find your clinic.
Content Writing and Blogging
Having adequately optimized blogs, white papers, case studies, or other authoritative content on your websites helps you rank better in the SERP. Patients and their families usually research treatments. That means your optimized pages could appear in their search results.
Make sure to include content writing and blogging as part of the SEO services that you will get. Choose an SEO agency who have content writer to compose and optimize health care articles for you. Such content will help you capture your target audience.
Blogs and other written content provide clients with valuable information and increase your website’s SEO authority score.
You will not always be available to answer questions online. However, customers visiting your site will always be expecting speedy and on-point answers. If no one is available to assist them, they will move on to a more responsive site. You've just lost a client!
According to Forbes, 43% of clients want the customer service hotline available round the clock. A chatbot feature on your website will help you provide automated replies to frequently asked questions. Chatbots add customer value to your virtual clinic, helping you establish brand loyalty and increasing user retention rate on your website.
Ask your SEO agency to integrate a chatbot feature into your website and social media pages. Work with them in setting up a list of FAQs and solutions. Include some first-aid information specific to your field. Make sure that chatbot can also direct inquiries to appropriate departments if needed.
If you don't want to take calls during the early morning hours, ask your builder to set up a call forwarding service to a partner specialist. Request that all calls be forwarded to your medical staff, who will be in charge of arranging the patient for a virtual or in-person consultation.
With a chatbot, you can be confident that someone responds to your website visitors.
Mobile usability isn't merely making a website smaller to fit a phone screen. It's about paying attention to how people use mobile devices and realizing that each user's mobile experience is unique.
Ask your website builder to create a mobile-friendly website with a "Call Now" button so that patients may reach you or your clinic quickly. Integrate your Viber account with your website, social media pages, and even your page's "Schedule an Appointment" button. This call to action feature makes it easier for people looking for you on their phones to reach you.
A mobile-responsive website design guides users to the essential information on your pages and leads them to the frequently accessed buttons. The text and graphics on a responsive website are scaled to match the screen of a smartphone, so users won’t have to scroll left or right to read an entire sentence. Everything falls into place, and navigation is seamless from beginning to end.
Aim for this superb mobile experience for your clients to have ease of access to your site.
Nowadays, one of the noblest things to do is to provide quality health care. Through SEO, you can make the most of your profession. Also, the integration of health care technologies into your website enables your virtual clinic to do more. A medical website with state-of-the-art resources can help you maximize your professional abilities.
Make the most of every opportunity to extend your reach and achieve your professional goals. SEO for doctors can help you grow your client database and reach out to more people in your community.
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