• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Government
    • Education
    • Fintech & Financial Services
    • Ecommerce
    • Manufacturing
    • Legal
    • Professional Services
  • Case Studies
  • Insights
  • Resources
    • White Papers
    • Webinars
  • About
  • Contact Us
medical search_The concept of online medical consultation and health care delivery for a network of users.
Marketing & SEO
June 12, 2022

The Best SEO Services for Medical Practices 

Avatar for Marina Turea
Marina Turea
As a content project manager Marina ensures content marketing projects are delivered on-time, within the budget, scope, and pristine accuracy. Marina is an experienced content...
Get in touch with Marina
Healthcare, SEO
300 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

This pandemic underlined medical practitioners’ need for alternative means to reach their target market. One popular strategy was to switch to virtual consultations, allowing patients to get medical care online

However, you need a solid online presence for patients to find your virtual consultations. While you need SEO for doctors for your webpage to rank higher in online searches, you’re probably too busy to do it. Worry no more because an SEO agency that offers the best SEO services for medical practices can do this for you.

Here are the SEO services you’ll need.

Setting Up Virtual Consultation Hub

virtual consultation_Close up of modern elderly man sit at home having online consultation with doctor on computer, sick senior male talk on video call consulting with female nurse using laptop, healthcare concept

A virtual consultation feature on your website can help you attract more clients interested in medical treatment and who would prefer not to travel due to pandemic restrictions. Adding this feature will increase your website's user experience and SEO score, thus helping your virtual clinic site be more visible online.

Your virtual clinic can serve more people and widen your reach as a medical practitioner.

Meanwhile, your website needs a video conferencing feature so you can offer virtual consultation. This application can invite patients to online talks as well. Make sure the SEO agency you are eyeing offers this service.

If you don’t have a website yet, go for an SEO agency that offers a website builder and can incorporate a virtual consultation hub into your site.

Registering in Google My Business and Local Directories

Make sure patients find you faster. Your SEO agency should include adding your clinic to Google My Business and other local directories in its services. Being part of local listings is among the local SEO strategies you need to adopt in 2022, says Entrepreneur.

Google My Business shows your clinic name, address, website URL, contact number, email, map, and list of services. It is a free service from Google.

Also, your verified profile will earn Google’s authenticity score and help your website rank higher in local searches. Your site can also appear on Google maps, which will help clients and patients find your clinic faster.

Ensure that your SEO agency registers your clinic in local directories like Yelp, Yellow Pages, and Foursquare, too. People often search for the nearest physician who can accommodate their medical needs. So, these local directories can increase your visibility in local searches, thus improving your site’s SEO credibility score.

Search engines will check for the accuracy of information across all your business listings, and if your data is consistent, users will trust you more. An updated location map with landmarks will make it more convenient for clients to find your clinic.

Content Writing and Blogging

content writing_Close up image of woman hands typing on laptop computer keyboard and surfing the internet on office table, online, working, business and technology, internet network communication concept

Having adequately optimized blogs, white papers, case studies, or other authoritative content on your websites helps you rank better in the SERP. Patients and their families usually research treatments. That means your optimized pages could appear in their search results.

Make sure to include content writing and blogging as part of the SEO services that you will get. Choose an SEO agency who have content writer to compose and optimize health care articles for you. Such content will help you capture your target audience.

Blogs and other written content provide clients with valuable information and increase your website’s SEO authority score.

Chatbot

You will not always be available to answer questions online. However, customers visiting your site will always be expecting speedy and on-point answers. If no one is available to assist them, they will move on to a more responsive site. You've just lost a client!

According to Forbes, 43% of clients want the customer service hotline available round the clock. A chatbot feature on your website will help you provide automated replies to frequently asked questions. Chatbots add customer value to your virtual clinic, helping you establish brand loyalty and increasing user retention rate on your website.

Ask your SEO agency to integrate a chatbot feature into your website and social media pages. Work with them in setting up a list of FAQs and solutions. Include some first-aid information specific to your field. Make sure that chatbot can also direct inquiries to appropriate departments if needed.

If you don't want to take calls during the early morning hours, ask your builder to set up a call forwarding service to a partner specialist. Request that all calls be forwarded to your medical staff, who will be in charge of arranging the patient for a virtual or in-person consultation.

With a chatbot, you can be confident that someone responds to your website visitors.

Mobile Usability

mobile usability_Cartoon hand in blue shirt holding smartphone with blue user interface over white backbround. UI kit for mobile app or website concept. 3d render illustration.

Mobile usability isn't merely making a website smaller to fit a phone screen. It's about paying attention to how people use mobile devices and realizing that each user's mobile experience is unique.

Ask your website builder to create a mobile-friendly website with a "Call Now" button so that patients may reach you or your clinic quickly. Integrate your Viber account with your website, social media pages, and even your page's "Schedule an Appointment" button. This call to action feature makes it easier for people looking for you on their phones to reach you.

A mobile-responsive website design guides users to the essential information on your pages and leads them to the frequently accessed buttons. The text and graphics on a responsive website are scaled to match the screen of a smartphone, so users won’t have to scroll left or right to read an entire sentence. Everything falls into place, and navigation is seamless from beginning to end.

Aim for this superb mobile experience for your clients to have ease of access to your site.

Final Words

Nowadays, one of the noblest things to do is to provide quality health care. Through SEO, you can make the most of your profession. Also, the integration of health care technologies into your website enables your virtual clinic to do more. A medical website with state-of-the-art resources can help you maximize your professional abilities.

Make the most of every opportunity to extend your reach and achieve your professional goals. SEO for doctors can help you grow your client database and reach out to more people in your community.

Like what you just read? Share this article with your network and friends.
Email Facebook Linkedin Twitter
Related News
The Best SEO Services for Medical Practices 
Marina Turea
June 12, 2022
Read more
Related Marketing & SEO Stories
quality scores_Customer review satisfaction feedback survey concept. User give rating to service experience on online application. Customer can evaluate quality of service leading to reputation ranking of business.
Marketing & SEO
Aug 17, 2022
5 min read
How Outsourcing SEO Improves Your Google Quality Score?

Are you looking for ways to bump up your advertising ranking while decreasing your overall costs? Consider focusing on your Google Quality Score wi...

Avatar for Marina Turea
Author: Marina Turea
seo content_content marketing Content Data Blogging Media Publication Information Vision Concept
Marketing & SEO
Aug 17, 2022
5 min read
3 Elements of Top SEO Content

As a business that uses the internet for advertising your brand or services, you may already know about the importance of SEO. SEO, or search engin...

Avatar for Marina Turea
Author: Marina Turea
off page seo_Business concept.Text OFF PAGE OPTIMIZATION with compass,pen and wooden puzzle on yellow background.
Marketing & SEO
Aug 16, 2022
5 min read
Use Off-page SEO for Better Website Rankings

When you start an SEO campaign, on-page search engine optimization (SEO) seems relatively straightforward. You need high-quality content, effective...

Avatar for Marina Turea
Author: Marina Turea
See all articles →
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.