SEO Steps for Magento Ecommerce Websites
Magento, now known as Adobe Commerce, is an ecommerce solution. It allows companies of all sizes to build multi-channel commerce experiences for both B2C and B2B customers, all on one platform. For many businesses, this sales platform has it all, including great design options, top online security tools, the ability to scale quickly and handle many requests.
But while the site itself is excellent for most users, you will still need to perform search engine optimization to get shoppers to your pages. This task is where the help of a leading ecommerce SEO agency can come in – SEO may sound easy. Still, it takes pros to craft and then implement a comprehensive SEO plan to get your page found and generate plenty of warm leads.
Curious about what sorts of steps you can take to boost SEO for your Magento ecommerce website? Read on for some great tips.
What Is Magento?
First of all, before we get to SEO tips, let’s take a moment to understand just what Magento is.
Magento is a leading ecommerce platform used by hundreds of thousands of companies worldwide.
Owned by Adobe, Magento gives users access to hundreds of unique features that go beyond simple product displays to include creative and meaningful ways to connect with customers and sell products.
Who Should Use Magento?
Magento can be a good solution for anyone who runs or owns an ecommerce business. Because it builds with open source technology and easy use tools. You do not need technical web development abilities and experience to set it up. Despite that, the system is robust and can handle a large customer base.
What Is Magento 2?
Magento 2 is the latest update to the ecommerce platform. Overall, Magento 2 is faster and more powerful. It offers several features, including:
- Flexible architecture for websites
- Engaging customer experiences
- More efficient business experience
- 50% faster loading speeds
- More secure payments
- Easier maintenance and upgrades
Significantly, Magento 2 simplifies the checkout experience for your customers. Before, with Magento 1, customers had to choose a checkout method, enter billing and shipping information, choose a shipping method, enter payment information, and review the order. With Magento 2, there are just two steps: shipping and review payment. Because of this, if you have a choice, use Magento 2 for your site. And, if you are running the original Magento, upgrade when you get the chance.
Why Is SEO Important for Ecommerce Sites?
Just as it is for your website, search engine optimization is critical for your ecommerce site.
Search engine optimization, or SEO, is the process of improving how well search engines find your website. The ultimate goal is to get more people to your website and keep them there for longer. SEO is important for marketing because it helps you beat your competitors and find more people online.
The main factors that impact SEO rankings include:
- A secure and accessible website
- Fast page loading speed
- Domain age, URL address, and authority
- Optimized content
- Technical SEO
- User experience
SEO improves ecommerce pages operate similarly and might even be more critical than other marketing tactics such as pay-per-click advertising. Why? Because when a user is searching for a product on a search engine like Google, they are actively looking for a retailer’s offerings. Simply put, websites that fail to optimize for search cannot compete with those that do.
How to Do SEO for Magento Ecommerce Sites
There is good and bad news for businesses that use Magento for their ecommerce hosting. First, the bad news: If you are not actively engaged in SEO for your Magento ecommerce pages, you are not showing up in search engine results, and your competition is probably beating you. Now for the good news: If you already know a bit about regular page SEO, you can likely engage in SEO for your Magento page.
Oh, there's another piece of good news. If you don't have your Magento pages, search engine optimized. Suppose you either don't know how to perform SEO or do know how but don't have the time or want to ensure accuracy. In that case, it is possible to hire outside help through the services of Magento web development pros.
Here are critical steps to take to optimize your Magento pages for search engine visibility and enhanced traffic:
- Use page titles and meta descriptions: Like your regular web pages, each product page needs accurate, concise, and engaging page titles and meta descriptions. Aim for about 60 characters for the page titles and about 150 characters for the meta descriptions.
- Make sure your page URLs are search engine friendly. You can access these by heading to the Catalog tab on your admin portal and then choosing URL Rewrite Management.
- Generate a sitemap: A sitemap will help Google find your site more easily. A Google XML sitemap generator can do this.
- Keep tabs on your site's performance: Head to your Google Analytics page and bookmark it – you will want to come back on a daily abscess to see how your site performs in terms of traffic and links.
More Magento SEO Tips
That’s not all! There are more things you can do to optimize your Magento SEO:
- Create unique product descriptions: Are you selling something you buy from another site? Don’t reuse their product descriptions. You can create valuable content that is not available anywhere else, which will gain the attention of Google’s search tools.
- Improve your internal linking structure: Internal links lead to other pages on your website. Good internal linking ensures that search engines can easily crawl your website and understand its structure. It also helps shoppers since it simplifies navigation.
- Optimize your images, too: Image search is extensive, making up nearly a quarter of all online searches. You can improve image SEO by compressing images, using descriptive and accurate file names, and setting alt tags for all images.
- Make sure your website is fast: Having a fast website will win smiles from Google and your customers. Pages that take two seconds or more to load can increase bounce rate by 47%.
Magento users get a lot of SEO-friendly services automatically. Still, to get the most out of your site, some Magento SEO optimization work is necessary – and will undoubtedly pay for itself.