• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Manufacturing
    • Government
    • Legal
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
Improve Your Dentistry Practice with These 5 SEO Strategies
Dentistry Practice
Marketing & SEO
December 16, 2022

Improve Your Dentistry Practice with These 5 SEO Strategies

Avatar for Marina Turea
Marina Turea
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and...
Read more

Get in touch with Marina

Dentistry Practice SEO
1780 views
Avatar for Marina Turea
Marina Turea
Content Project Manager
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope. Marina is an experienced content marketing professional with a proven track record of helping both B2B and B2C companies grow their online visibility, leads, and revenue.
Read Less

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Continuing to serve the people during the pandemic is part of the oath of being a professional dentist. Unfortunately, implementing health and safety protocols may not be enough to prevent the spread of Covid-19. One way to further protect dentists and patients is to have the consultation online.

You can add a video conferencing feature to your website to accommodate patients who cannot go outside due to restrictions or have symptoms of Covid-19.

Integrate a payment gateway into your website to make things more convenient for your patients. Ask your web developer to upgrade your website into an eCommerce, so you can make things easier for your patients, from online consultation to digital payment.

Additionally, add Search Engine Optimization (SEO) strategies to gather more inquiries online and grow your client database.


Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!


 

Here are 5 SEO strategies that you can implement to improve your Dentistry practice:

1. Add Camera Vision Technology

You will need this to have a closer look at your patients online. You will need to spend more on this technology and integrate it with your smartphone and laptop. This technology helps in observing oral areas and capturing images for further observation. 

It helps to have a more objective analysis of the patient's condition. For example, camera vision lets you have a clearer view of the patient's teeth and allows you to assess their condition better. 

You will need to upgrade your website's technical specifications to meet the requirements in integrating a camera vision. In addition, you will need to have more extensive cloud storage to prepare for storing more orthodontic procedure images.

Should you spend more? The benefits remain more valuable as you are getting nearer to the future of telemedicine. Integrating software technology and SEO for Dentists is a sure way to revamp the marketing campaign for your clinic. 

2. Add Artificial Intelligence Technology to Your Chatbot

To maximize the opportunity to attend to your patients, you can boost the functionality of your chatbot. Integrate artificial intelligence (AI) into the chatbot, pre-set answers to clients' common questions, and let the AI do its work of sorting the answer for the client's question. AI can help in answering queries of users outside clinic hours. 

Clients can receive initial responses and have the option of leaving a voice message or pursuing a call. You can inform clients about on-call appointment schedules and terms. AI can do so much for you, such as organizing and analyzing data files, so you won’t have to sort and encode information manually. 

AI helps in boosting your SEO performance through longer retention time on your website, increased engagements from users, intuitive responses, and interactive formats. Ask your web developer about integrating AI into your website. 

3. Ensure That Your Website Is HTTPS Secured

It is a mandate by the government that all medical or healthcare websites and applications must have encryption and HTTPS secure browsing features. Encryption ensures all information entered on the website by protecting the files from quickly copying and transferring. 

Encryption blocks hackers and computer viruses from extracting your stored data. Encryption is a necessity among medical websites because health care practitioners must ensure the confidentiality of patient data. 

4. Upgrade Your Website into an eCommerce

Provide convenience to your patients by giving them the option to pay on your website or social media. Upgrade your account into eCommerce to integrate several payment gateways into your site. 

Try to offer various digital payment options, including PayPal, credit card, bank fund transfer, and other e-money. For those who still prefer paying in cash, you may direct them to a page that has a step-by-step guide on digital payment. 

Remember to inform users how you collect, store, and use their information. For example, have patients read data privacy guidelines, medical data confidentiality agreements, and data security protocols. Inform your patients also on how you secure their financial details. 

Invest in high-end antivirus software and encryption technology so your patient’s data remains secured all the time. You can also rent AI robots to sanitize your dental clinic and keep everyone safe and healthy. 

5. Write Informative Dental Health Articles

A better way to connect to your target audience is to give informative articles to help them understand their condition and encourage them to undergo a dental procedure. The more knowledgeable they are about the process, the more confident facing treatment. 

Tone your language according to the level of your target audience and use layman terms in explaining concepts. Use a conversational style in discussing dental conditions and procedures. You can add photos so patients can understand technical terms better. 

If you have spare time, record some YouTube videos, and show visual aids. As a result, people can see, hear, and watch you demonstrate the treatment and procedures available for their dental condition. 

Include some fun vlogs with famous personalities to attract more audience and meet new local partners. Remember to include links in your articles and videos to widen your exposure on the internet and elevate your rank in search engine results. 

Final Words

Implement the 5 SEO Strategies in your digital campaign to receive more inquiries and accommodate more patients. In addition, there are more strategies that you can try, such as listing your clinic contact information in Google My Business and other local directories to help you gain visibility in local searches. 

Next, add a map in your location details so search engines can recommend your clinic. A map helps the user who is trying to find a nearby clinic while driving or during an immediate need. A map can also serve the user looking for a dental clinic in the community. 

Another way to gain a pool of clients is to participate in the local government’s medical and dental mission. When you coordinate with local officials, you establish partnerships and build relationships with your community. 

Most importantly, attend seminars to equip you with the latest development in your line of discipline. Meet new friends in conferences and grow your social network. When you improve your skills professionally, patients trust your service.  

Improve how you handle SEO strategies by partnering with an internet marketing expert at Digital Authority Partners. When you are equipped with the right resources and networks, achieving your goals is one step closer each time.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

UX_Male UI UX designer. Bearded man next to the dialog box templates. Man develops the design of mobile app. Web design, user interface of programs. Project of a mobile application for an online store.
Marketing & SEO
Mar 31, 2023
How Optimizing Semantic Keyword Search Improves Website UX

Nothing frustrates a website visitor more than landing on a page with irrelevant content or scrolling at length to fi...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
seo_legal and hand of businesswoman advisor, business woman checking, planning analyze investment and marketing on laptop in office, SEO or Search engine optimization and Digital Marketing to success
Marketing & SEO
Mar 31, 2023
Reap Benefits From the 5 Critical Elements of On-site SEO

One of the powerful benefits of good on-page search engine optimization (SEO) is conversion. A reliable SEO agency ca...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
seo invest_Digital marketing media (website ad, email, social network, SEO, video, mobile app) in virtual screen.business man hand working on laptop computer with digital layer business strategy .
Marketing & SEO
Mar 31, 2023
Why It’s Smart To Invest in On-site Search Optimization

Search does not only happen on platforms, such as Google and Bing. You could argue that on-site search matters just a...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382