Improve Your Dentistry Practice with These 5 SEO Strategies
Continuing to serve the people during the pandemic is part of the oath of being a professional dentist. Unfortunately, implementing health and safety protocols may not be enough to prevent the spread of Covid-19. One way to further protect dentists and patients is to have the consultation online.
You can add a video conferencing feature to your website to accommodate patients who cannot go outside due to restrictions or have symptoms of Covid-19.
Integrate a payment gateway into your website to make things more convenient for your patients. Ask your web developer to upgrade your website into an eCommerce, so you can make things easier for your patients, from online consultation to digital payment.
Additionally, add Search Engine Optimization (SEO) strategies to gather more inquiries online and grow your client database.
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Here are 5 SEO strategies that you can implement to improve your Dentistry practice:
1. Add Camera Vision Technology
You will need this to have a closer look at your patients online. You will need to spend more on this technology and integrate it with your smartphone and laptop. This technology helps in observing oral areas and capturing images for further observation.
It helps to have a more objective analysis of the patient's condition. For example, camera vision lets you have a clearer view of the patient's teeth and allows you to assess their condition better.
You will need to upgrade your website's technical specifications to meet the requirements in integrating a camera vision. In addition, you will need to have more extensive cloud storage to prepare for storing more orthodontic procedure images.
Should you spend more? The benefits remain more valuable as you are getting nearer to the future of telemedicine. Integrating software technology and SEO for Dentists is a sure way to revamp the marketing campaign for your clinic.
2. Add Artificial Intelligence Technology to Your Chatbot
To maximize the opportunity to attend to your patients, you can boost the functionality of your chatbot. Integrate artificial intelligence (AI) into the chatbot, pre-set answers to clients' common questions, and let the AI do its work of sorting the answer for the client's question. AI can help in answering queries of users outside clinic hours.
Clients can receive initial responses and have the option of leaving a voice message or pursuing a call. You can inform clients about on-call appointment schedules and terms. AI can do so much for you, such as organizing and analyzing data files, so you won’t have to sort and encode information manually.
AI helps in boosting your SEO performance through longer retention time on your website, increased engagements from users, intuitive responses, and interactive formats. Ask your web developer about integrating AI into your website.
3. Ensure That Your Website Is HTTPS Secured
It is a mandate by the government that all medical or healthcare websites and applications must have encryption and HTTPS secure browsing features. Encryption ensures all information entered on the website by protecting the files from quickly copying and transferring.
Encryption blocks hackers and computer viruses from extracting your stored data. Encryption is a necessity among medical websites because health care practitioners must ensure the confidentiality of patient data.
4. Upgrade Your Website into an eCommerce
Provide convenience to your patients by giving them the option to pay on your website or social media. Upgrade your account into eCommerce to integrate several payment gateways into your site.
Try to offer various digital payment options, including PayPal, credit card, bank fund transfer, and other e-money. For those who still prefer paying in cash, you may direct them to a page that has a step-by-step guide on digital payment.
Remember to inform users how you collect, store, and use their information. For example, have patients read data privacy guidelines, medical data confidentiality agreements, and data security protocols. Inform your patients also on how you secure their financial details.
Invest in high-end antivirus software and encryption technology so your patient’s data remains secured all the time. You can also rent AI robots to sanitize your dental clinic and keep everyone safe and healthy.
5. Write Informative Dental Health Articles
A better way to connect to your target audience is to give informative articles to help them understand their condition and encourage them to undergo a dental procedure. The more knowledgeable they are about the process, the more confident facing treatment.
Tone your language according to the level of your target audience and use layman terms in explaining concepts. Use a conversational style in discussing dental conditions and procedures. You can add photos so patients can understand technical terms better.
If you have spare time, record some YouTube videos, and show visual aids. As a result, people can see, hear, and watch you demonstrate the treatment and procedures available for their dental condition.
Include some fun vlogs with famous personalities to attract more audience and meet new local partners. Remember to include links in your articles and videos to widen your exposure on the internet and elevate your rank in search engine results.
Implement the 5 SEO Strategies in your digital campaign to receive more inquiries and accommodate more patients. In addition, there are more strategies that you can try, such as listing your clinic contact information in Google My Business and other local directories to help you gain visibility in local searches.
Next, add a map in your location details so search engines can recommend your clinic. A map helps the user who is trying to find a nearby clinic while driving or during an immediate need. A map can also serve the user looking for a dental clinic in the community.
Another way to gain a pool of clients is to participate in the local government’s medical and dental mission. When you coordinate with local officials, you establish partnerships and build relationships with your community.
Most importantly, attend seminars to equip you with the latest development in your line of discipline. Meet new friends in conferences and grow your social network. When you improve your skills professionally, patients trust your service.
Improve how you handle SEO strategies by partnering with an internet marketing expert at Digital Authority Partners. When you are equipped with the right resources and networks, achieving your goals is one step closer each time.
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