When Small Businesses Should Use AI SEO
When you say artificial intelligence (AI) for businesses, you may think of companies using high-tech tools to perform complicated tasks. But AI is not just for large companies.
Small companies also benefit from AI, especially when doing search engine optimization (SEO). An expert SEO agency uses AI to help small businesses optimize their digital marketing strategies.
This guide focuses on how AI SEO helps small businesses with
- Automating newsletters
- Creating content
- Improving ad performance prediction
- Enhancing customer service
- Making lead follow-ups easier
- Increasing data insights
Ready to learn when you should use AI SEO for your small business?
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AI automates various digital marketing strategies, like publishing newsletters. One of the most popular ways small businesses can connect with customers is through newsletters.
Marketers use newsletters to disseminate business information, such as about their products, services, sales, and promos. Putting together newsletters can be time-consuming, especially when you need to engage in customer and topic research.
Use AI to automate newsletter creation and publishing. It helps with topic research using data gathered from the web. It also learns from your recipients, especially their topic preferences. With AI-created newsletter content, your recipients will likely open, click, and enjoy your newsletters.
The market is teeming with different AI-powered content creation tools. Mailchimp's Content Optimizer, for one, is especially designed to help small businesses create effective emails and newsletters with great images and fonts. Mailchimp AI analyzes drafted emails to improve skimmability, calls to action (CTAs), links, texts, visuals, and typography.
Creating Marketing Content
AI helps optimize your marketing content. With this technology, you can create content for websites, blogs, social media platforms, emails, and more. The ability of AI to simulate human writing skills is quite impressive.
Because of natural language processing (NLP), AI-powered tools can understand text and spoken words like humans do. NLP drives computer programs to quickly summarize large amounts of text in real-time. AI thus helps improve productivity and simplify tasks like content topic research and creation.
But is AI-generated content Google-friendly? It is not necessarily "bad,” said Danny Sullivan, Google's Public Liaison for Search, when he explained how Google feels about AI content. So long as it is created with people in mind and not simply to rank in search engine results pages (SERPs), might be alright. However, further reading from other sources implies that even if AI-generated content is not “bad”, it might not be the best.
Use AI technology to produce unique and engaging, people-focused content. But make sure the final piece is edited and looked over to follow Google's stance on AI-produced content.
Improving Prediction of Ad Performance
It takes time to prepare, run, and interpret SEO campaigns. It could take months before results become visible. Remember that SEO is not just about finding the most searched keywords and targeting them to promote your ranking and traffic. You must research and formulate data that is frequently inaccurate and deceptive.
While some platforms provide keyword search volume, Forbes says the data usually relies on pay-per-click (PPC) and not organic search. The metrics on these platforms as a whole need to be more accurate. Using this information mindlessly could hurt your SEO efforts.
Let AI be your savior. It helps predict the performance of your campaigns even before launching them. AI learns which types of ads and demographics are most effective. AI tools help you structure ads, including the best image or text, to generate the best results.
Enhancing Customer Service
A chatbot is perhaps the most commonly used AI technology. This AI tool can talk to customers just like human customer service representatives do, helping them get information about services, products, payment methods, delivery updates, shipping schedules, and more.
Chatbots are available 24/7, meaning your small business will always be there for customers who need help. Also, bots can handle multiple queries at the same time. Once your chatbot is ready, you can immediately use it on your website, blog, or social media.
Using chatbots can improve user experience (UX), an essential Google ranking factor. People who develop positive experiences with brands are more likely to recommend them, leading to greater site traffic and an increase in rankings on SERPs.
Making Lead Follow-Ups a Breeze
Lead follow-ups are another repetitive task that AI can handle for you. AI will perform lead follow-ups through various email, text, or chat platforms. AI is fast and easy to use, so you can be sure you are not missing or ignoring any leads.
Use AI to hand qualified leads over to human agents so that the conversation can continue. With AI, you save time and effort and can concentrate only on qualified leads. With every successful lead, you have better opportunities to get higher ranking, visibility, and traffic from satisfied customers recommending your brand.
A great example of an AI-powered lead generation tool is Reply.io. It has a sales email assistant that can produce human-like emails in just a few seconds and can personalize these emails too. When correctly set up, this can follow up leads, so marketers will have complete control of their lead generation efforts.
Increasing Data Insights
AI can improve your understanding of site data. This technology is behind effective data analytics strategies. It works with a lot of data to find trends and patterns and get insights that you can use to create marketing campaigns or improve existing ones.
Surfer SEO is an example of a good AI SEO tool that gives you better data insights. This tool can quickly show you how to optimize your site to improve Google rankings. It analyzes competitors and makes recommendations to improve SEO.
Surfer SEO can track site progress using a visual indicator that shows a score from 1 to 100. A higher score means you have a greater chance of ranking higher than your competitors.
AI can help small businesses improve SEO. Optimization tools with AI engines can automate newsletter and content creation, improve ad performance prediction, and enhance lead follow-ups. AI is helpful in customer service, providing reliable 24/7 assistance. Lastly, AI gives small businesses more accurate and useful data insights that they can use to improve their marketing campaigns.
Do you want to know how your small business can benefit from AI SEO? Let Digital Authority Partners help! Contact us today.
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