Therapist Website Development: 3 Considerations
You can showcase your services and products with a therapist's website that promotes your practice. Your website will be your virtual receiving area. It's where you take customer information and schedule appointments.
But it takes more than average web development to create a stellar website for a therapist. This guide focuses on what you must consider before proceeding with therapist website development. This article addresses the following:
- Having an established therapist practice
- Knowing website development needs
- Considering a specific budget
Lastly, we'll touch on the kinds of web development agencies that will match your preference. Are you ready to develop your therapist website?
To learn how Digital Authority Partners can create a standout website for you, watch this video!
Have an Established Practice
Many therapists build a website without considering the most critical aspect — authority. Your target audience is likely looking for an established therapist. They want an experienced professional who can help them with their issues.
It’s important that your website mirrors your expertise. Whether you have a few years or a decade of experience in the field, you need to show that you can handle their issues and that you are the solution to their problems.
Consider the following tips on establishing authority on your website:
- Focus on a specific niche. A marriage therapist or counselor can focus on spiritual healing, cognitive behavioral therapy, or emotionally focused therapy.
- Create your focused therapy. Perform research, study your clients, and develop a focused treatment that will interest people.
- Develop products, materials, or books related to your therapies. A product could be massage oils, games, apps, and toys.
- Get accreditation. Become certified or accredited by a local board, a community center, or a healthcare provider in your area. This way, you're underpinning your authority. Post these credentials on your website to promote authority and establish expertise.
Identify Your Therapist Website Development Needs
Once well-established in your practice, identify what you want in your website. Your therapist website development should aim to reach out to your potential clients. The site should present you as a local practitioner and the best in your field and area.
Most of your visitors may still be unsure about hiring a therapist or are still considering other practitioners. Your website must cater to these visitors. Do so by offering something unique and helpful such as updated content, promotional offers, quizzes, etc.
Here are a few tips for identifying your web development needs.
- Provide quick and concise information. Doing so will improve the visual hierarchy of your website and help your visitors read, understand, and take action on your messages.
- Make the site mobile-friendly. Around 63% of organic search engine visits were on mobile devices. Don't overlook this strategy.
- Provide handy user tools. Such tools entice your visitors to stay around and explore your pages. Add tools like worksheets, symptom checkers, quizzes, games etc.
- Show your local expertise. Do so by publishing different types of content that will capture visitors’ attention. Use videos, pictures, infographics, charts, tables, and graphs.
- Promote your local clinic. Add pictures of your business front, receiving area, therapy rooms, staff, parking areas, etc. Show your contact details on every page and include a local map to display your location.
Learn to use search engine optimization (SEO). A fully-optimized website can help you gain more visits and traffic to your office. Your potential clients can easily search for you online because your site ranks high in search engines.
Have a Specific Budget in Mind
The cost of a therapist website development will vary depending on the web developer you hire. The extent of work and your industry also affect the cost. Expect to pay a flat rate ranging from $30 to $100+ an hour for web design and build. Branding is an extra charge, and rates depend on the service provider’s experience and the extent of your project.
You need copywriting services ranging from $50 to $200 per hour. Hire a content manager to update your website content, social media platforms, and blogs. Copywriting and content management will keep your website updated for potential clients, and that will be an ongoing cost.
When you've decided to start your therapist website development, ask around for quotes. Compare quotes to get the best service that matches your budget.
What Kind of Web Development Agency Works for You
Hiring a web development agency means having a relationship built on trust. You want an agency you can rely on and wants to know exactly what you want in a website. This agency will help you promote your practice online and grow your clients locally.
Ask yourself the following questions.
- Do I want an agency that will proactively decide or an agency that consults me first? Web developers typically work independently, but if you prefer they talk to you first to confirm any changes, then it would be best to choose the latter.
- Do I want an industry expert or a local marketer? Both kinds of web developers significantly benefit your website. An industry expert knows your market better as well as industry trends. Meanwhile, a local expert understands the community you serve. To reach a wider area, go for an industry expert.
- Do I want an agency to communicate via email or video calls? Dedicated professionals will go for video conferencing to meet you personally and better understand your needs.
- Do I want an agency that uses proven strategies or new trends? Some web developers rely on solid strategies that bring great results again and again. Some prefer experimenting and trying new ideas or concepts based on trends. If you are playing it safe, go for an agency with proven strategies.
Don’t jump the gun regarding your therapist website development project. Take the time to establish your authority. Create a list of what you want with your website and what you need. Of course, consider your budget. Do all these before you hire a web developer.
Do you want to learn more about website development for therapists? Contact us, and let's get started.
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