Winning SEO for Therapists
Did you know that more than 24.3 million people received mental health services in the past year? While online services can be a popular way to receive this type of care, many people still prefer to see a therapist in person. If you're a therapist who wants to attract local clients, though, you face a unique set of challenges.
Most importantly, you need to make sure that your website appears at the top of the search engine results pages (SERPs) when potential clients are looking for someone like you. That's where local search engine optimization (SEO) comes in.
Local SEO is a process that allows you to optimize your website and online presence to attract more clients from your specific geographic area. In this guide, we'll show you how to do local therapist SEO step-by-step so you can get more clients.
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1. Focus on Your Google My Business Profile
If you want to attract local clients, one of the best things you can do is create a Google My Business (GMB) profile. GMB is a free platform that allows businesses to manage their online presence on Google, and it's an essential tool for therapist SEO.
Creating a GMB profile is simple. Just go to business.google.com and click "Get on Google" in the top right-hand corner. Then, follow the prompts to verify your business.
Once you have a GMB profile, make sure to fill out as much information as possible, including your:
- Business hours
- Contact Information
You should also regularly monitor and respond to any reviews that people leave about your business on GMB. Responding to reviews is a great way to show potential clients that you care about providing high-quality service. To ensure your GMB profile ranks well, you'll want to ensure you're active on the platform as well. This means posting updates and images as well as responding to reviews (both good and bad).
Claiming and optimizing your GMB profile is one of the simplest and most effective actions you can take to improve your local SEO.
2. Use Local Keywords
A significant part of local SEO is understanding and using the right keywords. Keywords are the words and phrases that people use when they're searching for businesses like yours on the internet, and you need to make sure that your website includes these keywords.
To start, try to include on your website’s landing pages some basic, broad keywords that describe your business, such as "therapy" or "counseling." Then, add in more specific keywords that describe what you do and where you do it. For example, a therapist who specializes in treating anxiety might use keywords like "anxiety,” “therapy,” and “Los Angeles."
Of course, finding the right keywords for your website will require research – you want to ensure you're using keywords that potential clients are actually searching for. A great way to do this research is to use Google's Keyword Planner tool, which allows you to see how often people are searching for specific keywords.
Including the right keywords on your website and throughout your GMB profile is essential for local SEO. The right keywords ensure that your website appears in the search results when potential clients are looking for someone like you.
3. Generate Reviews and Testimonials
In addition to monitoring and responding to reviews on GMB, you should also try to generate as many positive reviews and testimonials as possible. Why? Because reviews and testimonials are one of the most important ranking factors for local therapist SEO.
The more positive reviews you have, the more likely you are to rank highly in the local search results. And the higher you rank, the more likely people are to find and click on your website.
To generate reviews, you can simply ask your clients to leave a review on GMB or another platform like Yelp. You can also include a link to your GMB profile on your website or in your email signature so that people can easily find and review your business.
Reviews and testimonials are essential for therapist SEO success, so make sure to focus on getting as many as possible.
4. Create and Optimize Citations
A citation is simply an online mention of your business name, address, and phone number (NAP). Citations can come from a variety of sources, such as directories, social media platforms, and review sites.
For example, if you have a Facebook page for your business, that's a citation. If your business is listed in an online directory like Yelp, that's also a citation.
Citations are important for local SEO because they help Google (and other search engines) verify that your business exists and that the NAP information they have on file is correct.
5. Focus on SEO Basics for Your Mental Health Clinic
While you're creating your GMB profile, take some time to focus on therapist SEO basics for your website. This means ensuring that your website is well-designed, user-friendly, and informative.
Your website should be designed with both users and search engines in mind. That means using clear, concise language and easy-to-navigate menus and pages.
You should also make sure that your website is mobile-friendly. More and more people are using their phones and tablets to search for businesses online, so it's essential that your site can be easily viewed on a small screen. You can use Google's Mobile-Friendly Test tool to see how your website stacks up.
Finally, you should make sure that your website contains the keywords that potential clients are likely to use when searching for someone like you. Use these keywords throughout your website, including in your:
- Page titles
- Headings and subheadings
- Meta descriptions
- Alt text
Don't stuff your keywords into your content in an effort to game the system, though. Instead, focus on creating high-quality, informative content that will help you attract the right clients.
Local SEO is essential for any mental health clinic that wants to be found online. By following the tips in this guide, you can ensure that your GMB profile is optimized for local search and that your website appears in the search results when potential clients are looking for someone like you. If you need help with your local therapist SEO efforts, contact Digital Authority today. Our team of experts can help you create and optimize your GMB profile, generate positive reviews, and improve your website's SEO.
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