What Is Digital Brand Marketing? Why Does It Even Matter?
Every business owner has their work cut out for them in keeping up with the new terms that seem to come out every year. The truth is that marketing trends come and go based on what matters most at the moment. Digital brand marketing is among those returning this year and may likely be unfamiliar.
Here is a breakdown of digital brand marketing as explained by a digital marketing agency:
- What is digital brand marketing, and how does it help your business?
- Five ways to apply excellent digital brand marketing strategies.
There’s a lot to discuss, so get ready to take notes.
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What Is Digital Brand Marketing?
Digital brand marketing is the combination of digital marketing and brand marketing and is the process of promoting and raising awareness of your brand through digital marketing channels. These include websites, social media platforms, and email marketing, among many others.
Digital brand marketing’s role in your overarching marketing strategy includes:
- Increase brand recognition by utilizing the different marketing channels available.
- Build brand credibility by displaying consistency in your business’s values and actions.
- Turn people into loyal customers by building strong, reliable branding to drive sales.
Digital brand marketing achieves these through various strategies, such as content marketing, as discussed below. Learning the differences between these related terms makes your job easier when researching.
|Digital Marketing||Brand Marketing||Digital Branding|
|Digital marketing uses online marketing channels to promote your business and its products and services. It focuses on utilizing these channels and your online presence to drive sales, gain online traction, and achieve your other marketing goals.||Brand marketing creates a unique and consistent business identity and value set (branding) that influences other aspects of your marketing strategy. That includes your customer service philosophy, approach to communication, and business concept.||Unlike the other two, digital branding is consistent with branding as a whole (i.e., forming your business’s identity and public image) instead of anything marketing related. It differs from branding because of its specific usage in an online context.|
What Does It Do for Business?
Digital brand marketing plays an important role in today’s business ecosystem because companies and corporate leaders face enhanced scrutiny. Younger consumers, in particular, are critical of businesses and demand consistency and accountability.
When done right, digital brand marketing can help you maintain genuine customer relationships based on shared values. Doing wrong can raise doubt about your brand and push people away from your business. The choice of which of these two outcomes happens is entirely yours.
5 Ways To Do Digital Brand Marketing
As mentioned, digital brand marketing relies on different channels to manage your brand and reputation. Typical digital marketing agency recommendations include websites, social media apps, influencers, search engine optimization (SEO), and paid ads, all covered below.
Other options, such as email and video marketing, are available but are discussed less. Each has its place, though, and warrants your consideration. Contact a digital marketing agency to review your options if you want to know more.
1. Leverage Content in Marketing
Content marketing is necessary for all businesses, whether in the form of blog posts, images, videos, webinars, or e-books. Content marketing is a natural progression for most, if not all, businesses with an online presence. The problem is knowing how to properly use the content in marketing.
For example, aim to create content that helps people find valuable solutions or information while, at the same time, showcasing your brand’s identity. You can achieve this by personalizing how you write content to display your brand’s unique approach and personality.
2. Partner With Famous Influencers
Thanks to social media platforms such as YouTube, Instagram, and TikTok, regular folks can now amass followers and loyal fan bases. These people (influencers) are key players in changing how brands do marketing and operate in the modern technological age.
How it works is that you partner with an influencer whose target market (and, more importantly, your branding and values) overlap with yours and leverage their status to reach this audience. However, take care to avoid sponsoring or partnering with influencers with a controversial history.
3. Master the Many Uses of SEO
SEO has many roles in marketing, including using keywords to rank higher on results pages and building backlinks to boost your brand’s credibility among users. Other aspects, such as technical SEO, also contribute to building a successful digital brand marketing strategy.
Content strategies also rely heavily on SEO; in fact, your entire website does. Usability is a critical issue for branding since it allows people to accurately gauge your commitment to providing a high-quality customer experience (CX). So, treat SEO with extreme care.
4. Win With Social Media Marketing
Social media platforms such as Facebook, Twitter, and Instagram are perfect places for digital brand marketing because they simultaneously expose you to millions of users. Engagement with any media giant translates to tangible benefits, such as web traffic, for your business.
The goal of using social media is to use organic posts, paid ads, and influencer partnerships to direct more people to your brand and your website. The challenge with this channel is getting used to the features of each platform and using multiple platforms to see any significant effect.
5. Run Paid Advertising Campaigns
A pay-per-click (PPC) ad ranges from display banners on websites to mid-reel clips on YouTube that seem almost inescapable. Their ubiquity is what makes them useful in digital marketing. You would be surprised by how much of your brand you can show in five seconds.
Unlike the other strategies above, running PPC is pretty time-consuming and complicated. For that reason, it shows why using AI in marketing strategies is a good idea. Tools make managing ad bidding, research, and monitoring exponentially easier than if you had to do them manually.
Digital brand marketing is more important now than ever because consumers are critical of the businesses that they choose to support. Capitalizing on branding might seem cunning, however, the benefit it provides for your business is in protecting your credibility and upholding your core values.
Need help with creating a digital brand marketing strategy? Contact Digital Authority Partners (DAP) to learn how we can help.
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