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ABA and autism therapy

The ABA digital marketing agency that fills waitlists. Not impressions or clicks. Assessments.

We have worked on the path from a parent’s first search to a booked assessment since 2016. You get found by parents before they know your name, insurance details where they read it first, and an intake line ringing with families you can enroll.

We ask ChatGPT, Claude and Gemini the same ten questions parents ask, then show you where you rank and how to improve. It takes about two minutes and needs no credit card or signup.

Talk to us

See what 120+ ABA centers already know about their own websites.

On the call, we review your center’s locations and show you which ones we can help parents find.

By getting in touch with us, you consent to service-related messages from DAP. Msg and data rates may apply. View our Privacy Policy and Terms.

120+ABA center clients since 2016
400+locations between them
37%more qualified leads after year one
82%lower cost per lead

These centers trust us with their waitlists.

ABA digital marketing agency client Stride Autism Centers ABA digital marketing agency client Chicago Pediatric Therapy and Wellness Center
ABA digital marketing agency client StepOne Neurodiversity Services
ABA digital marketing agency client Advancing Beyond the Spectrum
ABA digital marketing agency client CST Academy
ABA digital marketing agency client Breaking News ABA

See all ABA client stories →

How we turn a first call into a first session.

A parent’s first call becomes a booked assessment in five steps. Your marketing can win most of them.

Five things stand between a parent’s first call and a booked assessment: diagnosis, evaluation, verified benefits, authorization and an open slot on your schedule. Most ABA clinics assume it’s an intake problem. Most of it can be solved with the right digital marketing agency.

What breaks What it looks like on your P&L

Referral volume swings

When referrals control your enrollment stats, someone else decides how full you are. You cannot forecast, so you cannot hire.

You control enrollment one location at a time

One center has a six week waitlist. Another has openings. The average hides both.

Verification takes too long

Families disengage when verification and intake take longer than 48 hours. The inquiry was never the problem.

Clinician supply caps everything

A full waitlist you cannot staff is not growth, and every open slot you cannot fill is enrollment you already paid to win.

Location pages read as the same page

Search engines discount pages that repeat each other. Swapping the town name on one template does not give you ten pages, it gives you ten pages competing with each other.

The families you never hear from did not choose a better center. Parents chose the one they found first. We will fix that for you.

Free audit

Your center is either on the ChatGPT shortlist or it is not. Two minutes to find out which.

Most agencies show you nothing specific until you sign. Ours starts before you even talk to us. Enter your website address and read the whole report on screen. This is what is inside it.

9factors scored
5AI engines tested
2 mintypical turnaround
$0always free

One score for whether the AI engines recommend you at all, and a second for whether they recommend you when somebody describes a need without naming you. Most organizations discover they only appear for their own brand name.

This audit answers whether ChatGPT, Claude and Gemini recommend your center today. Clients get all five AI engines every month.

ABA digital marketing agency audit report. The overall grade dial with both sub-scores and the plain English reason underneath

The overall grade dial with both sub-scores and the plain English reason underneath

Free audit

The first audit tells you the AI engines skip your center. This one tells you why.

We crawl your site the way an AI engine reads it and grade every page on whether an AI engine can interpret it and check what it claims. Name up to two competitors and they go through exactly the same grade.

Everypage graded
2competitors compared
2 mintypical turnaround
$0always free

Each service line page gets a letter and one instruction. Not a list of everything wrong, the single edit that moves that page furthest.

Start with either audit. Neither one asks for a card, an account or a call, and the findings are yours to keep even if you never speak to us.

ABA digital marketing agency audit report. The page by page grade table with the one edit each page needs

The page by page grade table with the one edit each page needs

What it costs

ABA retainers run $3K, $7K, or $10K per month.

$3K covers a single center building its first pipeline. $7K covers multi-location groups that need every center ranking. $10K is for established networks that want the full engine: search, AI visibility, paid, and intake optimization. No setup fees. Final scope is set after your free ABA audit.

  • $3Ksingle center
  • $7Kmulti-location
  • $10Kestablished network

Book a 30-minute discovery call.

Awards

ABA digital marketing agency award, Clutch, Top Marketing Strategy Company
Clutch

Top Marketing Strategy Company

ABA digital marketing agency award, Clutch, Leading SEO Agency for Medical Businesses
Clutch

Leading SEO Agency for Medical Businesses

ABA digital marketing agency award, Clutch, Leading PPC Agency for the Medical Sector
Clutch

Leading PPC Agency for the Medical Sector

ABA digital marketing agency award, Clutch, Leading Marketing Strategy Firm
Clutch

Leading Marketing Strategy Firm

ABA digital marketing agency award, Clutch, Top Digital Marketing Company in Chicago
Clutch

Top Digital Marketing Company in Chicago

ABA digital marketing agency award, Clutch, Chicago's Top Marketing Strategy Firm
Clutch

Chicago’s Top Marketing Strategy Firm

ABA digital marketing agency award, CES, Award-Winning Innovators in Interconnected Digital Strategy at CES
CES

Award-Winning Innovators in Interconnected Digital Strategy at CES

ABA digital marketing agency award, Time Magazine, Trailblazers in the Top 100 Digital Innovators by Time Magazine
Time Magazine

Trailblazers in the Top 100 Digital Innovators by Time Magazine

ABA digital marketing agency award, UpCity, Top Digital Agency on Upcity
UpCity

Top Digital Agency on Upcity

ABA digital marketing agency award, Clutch, Distinguished as One of the Top 1000 Global Companies
Clutch

Distinguished as One of the Top 1000 Global Companies

ABA digital marketing agency award, PRNEWS.IO, Top SEO Agencies in Chicago
PRNEWS.IO

Top SEO Agencies in Chicago

Two minutes

How we work with ABA centers, before you spend a minute on a call with our strategists.

Two minutes on the first 90 days with our ABA digital marketing agency, what we need from your team, and what you get back.

Digital Authority Partners, working with ABA and autism therapy centers since 2016.

Our methodology

Our ABA digital marketing agency executes eight strategies for every center we help. One strategist owns all eight and the outcome.

Our 8 steps in the right order save our clients’ ABA centers time and budget, while providing better results. We set up analytics and fix what converts before we spend a dollar on ads, so the parent who clicks finds what she came for and books.

1 2 3 4 5 6 7 8

Every center gets scored on its own, against the families who live within driving distance of it. Company-wide metrics hide the two centers that need the most help.Your site is written the way clinicians talk. Parents search the way parents talk. We rewrite your website from the parent’s point of view so the two match.We map where your enrolled families live, then build a dedicated page for each of those neighborhoods and cities. The next parent searching from there sees your center first.Your Google Business Profile is the first thing parents see, not your homepage. We fully optimize the profile for every location, keep hours and services current, and report on how each profile performs every month.Parents ask ChatGPT and Gemini for a center before they call one. We structure your content so the AI platforms recommend you, and we show you every search where they still recommend someone else.Across the 120+ ABA centers we’ve worked with, families live within 15 minutes of the center they attend. Those 15 minutes are what we optimize for, because a family driving 40 miles looks for a center closer to home for weekly sessions.We track every step from first contact through authorization, so you see where families drop and how long each step takes.Every month you see assessments, not impressions, center by center, and which step families stop at: the inquiry, the evaluation, the benefits check, or the authorization.
Every service, and what it changes at your centers

Eight service lines from one integrated ABA digital marketing agency. One team. One plan. One strategist.

All eight service lines work off one weekly report. Your strategist sees which center has the biggest opportunity that week and moves on it.

Search and AI Visibility

Rank in Google for every neighborhood your centers serve, and get recommended when a parent asks an AI platform who to call. We treat AI visibility as a separate channel.

Learn more →

Content Marketing

We rewrite everything to answer genuine parents’ questions and our in-house healthcare specialists review every claim before it is published.

Learn more →

Conversion and CRO

Your inquiry form is where you can capture families. We watch it every day and fix what stops a parent halfway through, so you get more assessments from the traffic you already pay for.

Learn more →

Paid Media

ABA ads get rejected for language nobody warned you about. We keep the account approved and pointed at the centers with waitlist capacity rather than at your whole footprint.

Learn more →

Analytics and Attribution

As your ABA digital marketing agency, we tell you which marketing produced assessments at which center every week, and which produced inquiries that never cleared authorization.

Learn more →

Sales Operations + Revenue Pipeline

Most centers lose families between the first call and the authorization and never learn where. We track each step and close the widest drop first.

Learn more →

Fractional CMO + Marketing Principal

You need a marketing leader who understands enrollment and clinician supply. One joins your team in weeks, builds the plan, and owns it. They report to you.

Learn more →

Web Design and Development

Sites built to load fast on a parent’s phone, to make one inquiry easy, and to keep intake forms clear of the trackers that leak protected health information.

Learn more →
How an ABA digital marketing agency should use AI

Faster and cheaper than an ABA digital marketing agency our size should be. Here is why.

We built 65+ automated workflows in-house. The workflows do the repetitive part. Your strategist spends the time on the decisions that bring you more enrollments. A lot more.

What our automations do

Our AI agents watch rankings at every location, tell us which pages need attention, proactively monitor your performance and analytics and alert us of additional changes we need to make.

What our 100+ strategists do for your centers

Verify every source, edit every draft, and keep every outcome claim defensible. A strategist reviews and approves everything before it goes out.

What your team does

Approve anything describing therapy, assessment or outcomes. Whatever your team corrects becomes a permanent rule, so you never repeat your feedback to us.

ABA digital marketing agency reporting. Executive summary.
Executive summary
ABA digital marketing agency reporting. Google Ads weekly trend.
Google Ads weekly trend
1

Parent search check

15 live searches worded the way a parent words them, across five AI platforms, with screenshots of what each one answered.

2

Location page production

Before a location page goes live, our AI agents compare it against every other page you have, so each one is unique and can compete on its own.

3

Ethics check

Our AI agents flag any outcome claim or testimonial that could breach your ethics code, and a strategist fixes it before publication.

4

Analytics, alerts and monitoring

We track every location, monitor continuously, and alert your strategist the moment we notice changes in design, copy or positioning.

A case study tells you what we did. It does not tell you who turns up on the call. This is the team that would work your account.

ABA digital marketing agency team. Strategists planning a client program at the whiteboard
ABA digital marketing agency team. The Digital Authority Partners team
ABA digital marketing agency team. Team reviewing client performance together
ABA digital marketing agency team. Team in a client review
ABA digital marketing agency team. Strategists between client calls
Frequently asked

What ABA owners ask an ABA digital marketing agency before they sign.

Our strategists know exactly what happens after a website lead is submitted, which is where the attention belongs. A general agency sends you inquiries and counts that as a win. We work backwards from what a qualified family looks like for your business, through the authorization, the benefits check, and the evaluation. We own the whole funnel, not just the first step.
Most ABA engagements are between $8,000 and $15,000 a month. A single center starts nearer $5,000 and a group of forty or more locations goes past $25,000. Your location count, the number of channels you want covered, and whether your website needs rebuilding all move the figure. Media spend is separate. It goes straight to the platforms rather than through us with a percentage on top. The initial term is six months, because a waitlist does not fill in ninety days and we would rather tell you that now.
Yes. We build campaigns and location pages by payer, so a center in-network with BCBS shows up for parents searching with BCBS coverage. It comes down to what your pages say about coverage. Cost and insurance are among the first things parents search, well before they search your name, and 250 parents a month search for a BCBA near them. Most ABA sites bury insurance detail or leave it off entirely, so those parents call to find out. We move payer and plan details to where parents read it first, so more of the calls reaching your intake line come from families you can enroll. Does your site show coverage on every center page?
It should measure booked assessments and where families stop on the way to them. Between a parent’s first call and a first session sit a diagnosis, an evaluation, a benefits check and an authorization, so counting inquiries tells you how many families started, not how many made it through.
In most cases we work with what you already have. Unless your site is outdated or very slow, we can add location pages, insurance coverage content and proper analytics tracking to it, which is faster and cheaper than a rebuild. If your site is holding back conversion badly enough that fixing it would cost more than replacing it, we tell you that in the audit rather than after you start working with us.
Each center is handled as its own market rather than as part of a brand. Every location gets its own page, its own Google Business Profile optimization work and its own reporting, because what helps a center with open enrollment slots is the opposite of what helps a center with a waiting list.
It is free, with no credit card and no account required. Most audits finish on screen in a couple of minutes, though a slow website or a technical problem at ChatGPT, Claude or Gemini can stretch that out. When it does, we ask for an email address purely so we can send you the finished audit rather than leaving you watching a loading screen.
We deliver nine audits in the first week of the engagement. How fast we execute the fixes after that depends on the size of your retainer. Optimized location pages usually start leading to new parents within 90 days of going live. Stride Autism Centers got 112 incremental qualified leads within five months of working with us, and CST Academy’s Bucktown location went from zero to 15 qualified leads in 45 days.
Your account is owned by one senior strategist who is responsible for all of your marketing campaigns. Our AI agents handle the repetitive production and quality checking in the background, which is what makes it possible for us to deliver far more work than the average marketing agency.
We do not collect or access any patient data, and the analytics tags we install are configured so that individual family information never enters the data we work with. If your forms or your website are not HIPAA compliant already, making them compliant is part of the job.
The vendor change is not what moves rankings. By the time an owner calls us, the drop has usually already happened, and it traces back to the site’s history rather than to the switch itself. We clear that out first, then build.
Talk to an ABA digital marketing agency

Every center on this page started with one call. So can yours.

It is fifteen minutes with an ABA digital marketing strategist at Digital Authority Partners who will tell you where your centers are losing families and what we would do about it first. If you would rather see it for yourself, start with the ABA audit above.

Start Your free ABA audit instead

By getting in touch with us, you consent to service-related messages from DAP. Msg and data rates may apply. View our Privacy Policy and Terms.

Our senior AI marketing team takes 3 strategy calls a week · Two slots left this week

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