Helping Clients Make More Meaningful Connections
Through Content Marketing

Increased online revenue for one the largest Oracle Solutions Partner by 27%

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Helped leading Chicago-based PR firm increase its lead generation by 2.6x

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Increased online leads for monitoring device manufacturer by 50%

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Call or Text: (888) 846-5382

Our Clients Love Us, and They Tell the World About it

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What Our Healthcare Clients Say About Us

Bill Himmelstein CEO & Founder of Tenant Advisory Group
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Zak Higson Executive Vice President of Signature Analytics
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Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
Cera Stan CEO & Founder
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Robbie Abed Head of Marketing at Media Labs
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Lizzie O'Rourke Vice President of Marketing at DecisionLink
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Leading SEO Agency for Medical Businesses
Top Digital Company

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Top Medical Digital Marketing Company in Chicago
TOP PPC COMPANY

Clutch

Leading PPC Agency for the Medical Sector
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Powerful, cost-effective, ethical, compliant healthcare content marketing

How effective is content marketing? So effective that 30% of 1500 marketers polled for Semrush’s State of Content Marketing Report, spend 30%-70% of their total marketing budgets on it.

We know healthcare content marketing. Last year we produced 12,500 pieces of client content — 12,500! And the results?

  • 1.5 million plus client website visitors per month
  • 1 million plus total verified leads generated
  • 30 thousand plus position #1 search results

Can’t any marketing agency carry out healthcare content marketing? There’s no shortage of content marketing agencies. But healthcare content marketing presents a unique set of challenges. Two of them stand out.

1.) Healthcare content requires writers with specialized medical or healthcare knowledge. We have those writers. 2.) Regulatory and compliance issues abound; HIPAA, although usually the first to come to mind, is only one set of regulations. Healthcare marketers must also consider the Truth in Healthcare Marketing Act and Stark Law, as well as state and local regulations. Additionally, platforms like Google and Facebook have healthcare specific marketing guidelines. We give you strategic, high-quality, specialized healthcare content in line with rules and regulations.

Want to meet with our team?

Book a meeting directly here

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Fundamentals of
Healthcare Content Marketing

  • 1

    Discussion

    With you and your team, we will discuss, refine and weigh your goals, challenges, and expectations. We will describe our services, process, and the specific steps we will take to address your issues and what can be done to surpass your expectations.

  • 2

    Discovery

    Audit and inventory your current content. Perform content gap analysis on your competitors. Research analytics data and keywords to prepare the foundation for building the most effective strategic approach.

  • 3

    Strategic Content Planning

    Develop annual content plans broken down into quarterly and monthly schedules with a content calendar, timelines, and key performance indicators (KPIs).

  • 4

    Content Production and Review

    Create, review, and publish your content on schedule with a mutually agreeable content calendar. Optimize relevant existing content identified in our content audit.

  • 5

    Testing, Analysis, Optimization

    Continually analyze, test, and iterate to ensure alignment with KPIs and your goals.

Show more

Healthcare Content Marketing
Frequently Asked Questions

Healthcare content marketing is strategic storytelling. It supports your brand, communicates your mission, vision, and values, answers questions, and solves problems important to your audiences.

Content formats include audio, video, and written communication.

Strategic healthcare content marketing supports your communications initiatives by guiding audience segments along a psychological pathway toward goal completion.

This psychological pathway is more often known as a sales funnel. The three stages of the sales funnel are awareness, consideration and comparison, and action.

Strategic content anticipates the questions prospects typically have at each stage of the funnel and presents them with information that answers those questions and guides them to the next logical step towards contacting you, scheduling an appointment, donating, etc.

Healthcare content marketing is different from other forms of digital marketing for a number of reasons.

Depending on the specific healthcare products and services marketed, all healthcare marketing, unlike other marketing methods, must comply with multiple regulations on federal and local levels. These include, but are not limited to HIPAA, The Truth In Healthcare Marketing Act, and Stark Law, as well as state and federal regulations.

Nearly all digital advertising platforms have specific healthcare advertising guidelines and regulations. Ignorance, negligence, or willful non-compliance significantly delays timely ad approval and may result in account closure.

Google has 92% of the search market share in the US. Unbeknownst to many non-specialized marketers and agencies, Google ranks healthcare pages differently. Under what Google terms your-money-or-your-life (YMYL), health and finance content is held to higher standards and must meet strict guidelines in order to rank.

Healthcare is a complex subject. Health topics and procedures can be difficult for lay people to understand. Many people who prepare health marketing content struggle to make topics interesting or explain them in ways everyday people can understand and relate to. Even when they are successful at those tasks, marketers must be capable of a third component of strategic healthcare content: persuasiveness. Healthcare content creators must understand complex topics and distill them in an engaging and persuasive manner while maintaining compliance.

According to Google Health, roughly 7% (1 Billion) of daily search queries are health related. Healthcare digital content is the #1 source of healthcare-related information among people 18-64. Content and search engine optimization (SEO) go hand-in-hand. About 88% of people searching for local businesses on a mobile device call or visit the business within a day. Regardless of your healthcare organization’s goals, content marketing is vital to traffic, connection, and conversion. In 1996 Bill Gates famously wrote the essay “Content is King”. The title became a maxim that is as true today as it was then.

If, as noted above, content is king, then engagement is queen. Content marketing helps you get more patients by engaging prospects with high-quality content that answers questions, solves problems, anticipates next questions, and overcomes objections, leading them down the pathway to scheduling an appointment.

Content is your opportunity to communicate the value of your services, your personality, expertise, and authority. Content builds trust and establishes credibility and relatability. According to persuasion expert Dr. Robert Cialdini, all of these are necessary psychological components in influencing purchase decisions.

Towards the bottom of your funnel, after prospects have gone through the consideration and comparison stage and are nearing a decision, incentivizing contact or scheduling and allaying fears through content dramatically increases conversion, resulting in more patients

Healthcare provision is your arena. Healthcare marketing is ours. We could read volumes on brain surgery and develop a solid understanding of the subject, but you wouldn’t want us operating on you.

The same is true with marketing. You can know a lot about it without really knowing it. Every member of our team spends a minimum of 2080 hours per year working with clients in healthcare and across a range of industries. There is no substitute for experience. We are professionals immersed in the business and culture of marketing. We know from experience the content and strategies necessary to fill healthcare clients waiting rooms.

Helping Healthcare Organizations
Make a Greater Impact

Our Healthcare Content Marketing Work

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Healthcare

imaware™

  • 1,400+ #1 Position Keywords in Google Search
  • 11,400% Increase in Monthly Organic Traffic Within 2 years
  • 70,500+ # of healthcare keywords ranking
View case study
Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study
Local SEO Strategy
Software as a Solution
Healthcare

Geode Health

  • 11 Number of locations ranking #1 on Google
  • 26X Increase in organic keywords ranking
    year over year
  • 1,500+ # of local keywords ranking
View case study

Schedule Your
Free Consultation

Questions about your next project? Schedule a consultation with a DAP content strategist today and find out what we can do for your content marketing needs.

Why Healthcare Providers Work With our Content Marketing Experts

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We’re Experienced.

We specialize in healthcare marketing. We’re trusted by some of the top healthcare organizations across the country. We have proven experience with leading healthcare brands Blue Cross/Blue Shield, Athena Health, Omron, and healthcare organizations large and small.

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We’re On-Time and On-Budget.

At DAP, our team is not only used to meeting deadlines — we actively beat them, going the extra mile to make sure your business sees the results that it deserves. Your team of Healthcare Content Marketing experts will work with you to deliver fast, measurable results within the budget that works for you.

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We’re Award-Winning.

Our healthcare user experiences have received prestigious awards from Time Magazine and the Consumer Technology Association. This year alone, Digital Authority Partners was named the: Gold Winner – Best Search Engine Optimization Agency, one of the Top SEO Agencies by Clutch, an Expertise Best SEO Agency, and one of UpCity’s Top SEO Companies in the USA.

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We’re Focused on the Future.

Content marketing is always advancing. What works today may not work well tomorrow. The pace of change is accelerating – shown by the pandemic as companies quickly shifted to account-based marketing for their content marketing needs.

Learn More About
Healthcare Content Marketing

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