Healthcare Digital Marketing Agency

Whether you’re driven by mission or profit, marketing is your force multiplier. Inbound and outbound marketing drive sales and leads, increase brand awareness and top-of-mind interest. They promote and communicate your mission and values to those who will most benefit from your services. Marketing also distinguishes and positions you in the marketplace by highlighting your unique strengths and differences, making you stand out from competitors.

Healthcare marketers require specialized knowledge of laws and regulations surrounding healthcare marketing including HIPAA, Truth In Healthcare Marketing Act, Stark Law, and others. In addition to legal and regulatory compliance, most advertising platforms have healthcare specific advertising policies.

The healthcare field is broad and diverse. Marketing dentistry, plastic surgery, and therapy services is fairly straightforward. Marketing for hospitals, medical devices and technology, specialist procedures, is less straightforward.

Measuring marketing success is another challenge of healthcare marketing. For instance, success metrics for mission-driven organizations such as hospitals with the goal of community health and wellness are defined differently from those for a plastic surgery practice seeking more revenue.

Brand marketing brings awareness to a brand’s value proposition. Brand strategies work well for top and mid-funnel prospects but can also aid referrals and retention. Examples of digital marketing brand strategies are display campaigns, email newsletters, content marketing, directory listings, and online reviews. Hospitals and large healthcare organizations often benefit from brand marketing.

Direct marketing seeks direct action from a prospect. It is effective for sales and lead generation. Direct marketing strategies can reach prospects at all phases of the sales funnel. This marketing method is offer based. For instance, a dentist may create an offer advertising free X-rays and teeth whitening as a lead generation initiative. A medical device manufacturer may offer a free white paper on an industry topic in exchange for the prospect’s contact information.

Healthcare digital marketing often employs both brand and direct marketing strategies. Our team can help you determine the best strategies for your goals and work with you to select the digital channels with the most value.

Healthcare digital marketing agencies have specialized healthcare marketing knowledge to help clients maximize return on investment while keeping them compliant and avoiding fines and litigation. Healthcare digital marketing agencies also know which channels and campaign types perform best and have the highest probability for success. Some agencies focus on one or more aspects of digital marketing such as SEO or PPC. Others are full-service, handling strategy, development, migrations and integrations, content production, design, campaign setup and management, and analytics. Digital Authority Partners is a full-service agency.

Your organization may not have the internal resources to scale its marketing efforts. Working with agencies brings you distinct benefits, as well as an outside perspective. Agencies gain wide-ranging experience from working with multiple clients. Often, they see strengths, weaknesses, opportunities, and threats that would go unnoticed in-house. Agencies also have dedicated staff who are specialists in various aspects of marketing. Since our agency is full-service, we have teams specializing in every aspect of digital marketing to deliver at scale.

Costs vary depending on your needs and the project scope. SEO and PPC have initiation and monthly management costs. Typically, SEO initiation is in the $7k range with monthly costs starting at $6k. PPC costs are generally a percentage of ad spend. Industry average for PPC management fees is about 15% of ad spend. We do offer tiered, flat-rate pricing, but our agency differs from others in that we also offer Performance Based Pricing, which ties our success to yours. Design and development in most agencies ranges from $150-$250/hour. Fractional CMO consultants average $350/hr. Content production costs vary.

Whether you sell products or services, or are mission-driven and non-profit, digital marketing is a highly trackable way of raising awareness and promoting your organization. It is also a great way to engage with your client base.

Healthcare organizations should work with an agency with a focus on, or specialization in, healthcare marketing. Healthcare is filled with laws and regulations. Agencies specializing in healthcare know how to produce compliant content and ads that meet regulatory standards. They can also alert you to potentially problematic content or ads. Beyond determining specific industry experience, check online reviews. Does the agency have favorable reviews? What is their capacity? Are they able to scale to meet your needs? Evaluate their professionalism and communication abilities by talking with them and interviewing them. Are they quick to reply? Do they communicate effectively? Finally, view case-studies to learn if they have of worked on projects similar to yours.