Fractional CMO

Chicago’s Best
Fractional CMO Service

Hire Digital Authority Partners fractional CMOs to access the executive marketing leadership you need without the burden of a full-time resource. Our expert fractional CMOs will guide you every step of the way to ensure your marketing strategies align with your growth and profitability goals. Flexible and cost-effective fractional CMO solutions.

Fractional CMOs, also known as “CMOs-for-hire”, are a part-time marketing executive hired by a company determined to quickly scale its growth marketing efforts. A fractional CMO is best for companies with $2+ million in annual revenue who need help with branding, PPC, marketing automation, and hiring new talent.

Still not sure if a Fractional CMO is right for you?

It’s understandable if you still aren’t sold on the idea of a CMO for hire. It’s a big investment, as well as a new C-level ego for the organization to contend with. Maybe you feel like you’re not ready, or your organization is not big enough to merit the attention of a CMO, even a fractional one.

But organizations of all sizes have found recruiting a Fractional CMO to be one of the most impactful investments they’ve made for the future of the company. The importance of strong marketing cannot be overstated.

If your marketing fails to deliver the adequate results, no one will ever hear about your amazing solution. The goal of marketing is to be “top-of-mind” for your warm customer leads. Without strong marketing, your rightful customers will choose competitor with better marketing, even if that competitor offers an inferior solution.

In short, marketing is far too important for you to try to “wing it.” If you care about providing a high-quality solution to as many customers as possible, you owe it not only to your organizational stakeholders, but also to the customers themselves, to get your marketing house in order. For many organizations, especially small and medium-sized ones, the most effective and affordable way to do this is to enlist the services of a Fractional CMO.

Fractional CMO Chicago
Frequently Asked Questions

What does a fractional CMO mean?

A fractional CMO, also known as a CMO-for-hire, is a part-time executive consultant hired by mid-sized companies to set up a strong foundation for marketing success.

This resource brings in the experience of a CMO without you having to pay the high cost of a full-time resource. Fractional CMOs have decades of experience, knowledge and skills leading marketing teams across the country. They help you lead and grow your marketing capabilities and initiatives on a part-time basis.

What does a fractional CMO do?

The first thing the fractional CMO will do is evaluate your current marketing strategies and initiatives as well as create your 12 month marketing roadmap.

They will guide your team through execution of marketing tactics such as: marketing automation, email marketing, organic search, paid search, branding, PR, and content marketing. The fractional CMO will setup and monitor marketing KPIs in order to optimize campaigns.

Who should use a fractional CMO?

Without a marketing leader, its likely you are conducting random acts of marketing.

If you wonder if your team is executing on the best tactics that generate the highest ROIs, there is likely need for a fractional CMO.

Chicago’s Best Fractional CMO Service