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Fractional Chief Revenue Officers: Because Ordinary Just Won't Cut It

For organizations focused on driving exponential revenue growth, Digital Authority Partners’ Fractional Chief Revenue Officers (CRO) are your agile, cost-effective solution. Delivering an ideal blend of strategic oversight and tactical mastery, our Fractional CROs seamlessly integrate into your operations to achieve transformational revenue outcomes.

Here’s why your business needs to hire a Fractional CRO:

  1. Immediate Impact: Why Delay Revenue Growth? Typical recruitment processes can last for months, leaving you in limbo. Our Fractional CROs can join your team in as little as two weeks, providing immediate value and sidestepping the lengthy time-to-productivity of traditional hires.
  2. The Elite of the Elite: Play the Long Game with Exceptional Professionals. Hiring a CRO is typically a gamble; but not here. Our Fractional CROs are seasoned veterans who have been there, done that, and won the marketing game. Expect nothing less than strategic genius and operational mastery.
  3. Revenue Resilience: Building More than a Strategy—A Future. Our Fractional CROs go beyond mere planning; they deliver a robust, actionable blueprint that accounts for market conditions, customer behaviors, and industry trends. They prepare your organization not just for the market of today but for the opportunities of tomorrow.
  4. Cost-Efficient Leadership: High-Caliber Expertise Without the High Cost. The compensation package for a full-time CRO can be substantial. Our Fractional CROs provide a budget-friendly alternative without compromising on expertise or execution, saving you an average of $250K per year.

Meet our Featured Fractional Chief Revenue Officer


Rick Nichols, based in Atlanta, serves as a Fractional Chief Revenue Officer at Digital Authority Partners, specializing in steering companies toward unprecedented revenue growth.

As a veteran in the industry, Rick has left his mark at prestigious companies like First Data, SAP America, and PeopleSoft. His expertise is not just confined to a single industry; he's been a transformative figure in sectors ranging from Financial Services to Higher Education. He's also collaborated with global powerhouses like Accenture, Microsoft, and Oracle, consistently aiming for and achieving exceptional revenue milestones.

Over the past two and a half decades, I’ve committed myself to the science and art of revenue growth. My methods are tailored, strategic, and proven, designed to fit each organization’s individual needs. Whether it's an agile startup or a Fortune 500 venteran, I have the proven tools to exceed your revenue expectations and redefine what you thought was possible.

Schedule a Meeting with Rick Nichols Today

Ready to drive revenue growth? Connect with Rick Nichols, our fractional CRO expert, and uncover strategic pathways to unleash your business's full revenue potential.

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Master Your Revenue Streams with Our Fractional CRO Services

  • 1

    Precision Market Segmentation

    Our Fractional Chief Revenue Officers don't just analyze your market; they dissect it. Armed with data-driven insights, we help you pinpoint your ideal customer profiles and strategize targeted engagements that convert.

  • 2

    Synchronized Organizational Metrics

    Forget loosely defined objectives. We work with you to establish quantifiable, goal-centric metrics that align your internal teams with the lucrative opportunities in your target market.

  • 3

    Distinct, Magnetic Offers

    Crafting compelling offers isn't just a task for your product team—it's a strategic initiative. We collaborate across departments to create offers that not only attract attention but also drive conversion.

  • 4

    Value Propositions that Resonate

    No more generic pitches. Our Fractional CROs help you carve out unique value propositions that not only engage but captivate your ideal B2B buyers, making you not just an option – but the top choice.

  • 5

    Sales Team Realignment for Revenue

    Goodbye, underperforming sales teams. Hello, high-impact revenue generators. We tailor your team's structure around market segments and decision-making units, maximizing your reach and ROI.

  • 6

    Optimal Operational Efficiency

    Streamlining isn't about cutting corners; it's about running like a well-oiled machine. We optimize your marketing and sales operations with tech stacks and processes designed for maximal efficiency and tailored to each customer segment.

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Fractional CRO Approach Infographic showing the six steps Fractional Revenue Officers Must take to increase revenue for their organizations

Additional Services We Offer for Comprehensive Revenue Growth

Frequently Asked Questions
Fractional CRO

Why compromise on a full-time Chief Revenue Officer when you can have specialized expertise at a fraction of the investment? Our Fractional CROs offer a refined, results-driven approach that synchronizes your sales, marketing, and customer success divisions, transforming them into a unified revenue powerhouse. This isn’t mere management—it’s a strategic reengineering of your revenue streams, without the full-time commitment or costs.

Digital Authority Partners provides Fractional CRO services at a standard rate of $350/hour. Typically, our clients request around 20 hours per month. The average full-time CRO might cost upwards of $350,000 per year, factoring in salary, bonuses, and other benefits. We offer you the flexibility to scale our Fractional CRO services according to your specific needs, market conditions, and growth objectives, all while significantly reducing overhead.

While the CRO is traditionally involved in a range of activities from sales to customer success, Fractional CRO zeroes in on the most crucial aspects that directly impact revenue:

  • Strategic Revenue Planning: Formulating and executing revenue strategies designed to outpace goals.
  • Alignment of Sales and Marketing: Ensuring these critical teams are not just in sync but are collaborative revenue drivers.
  • Data-Driven Decision Making: Utilizing analytics to optimize sales and marketing efforts and refine ongoing strategies.
  • Team Development and Leadership: Providing the training, tools, and mentorship necessary to elevate your team’s performance.

In the fast-paced, high-pressure world of C-level roles, longevity is often a rare commodity. The standard industry norm for full-time Chief Revenue Officers usually hovers around 18 to 24 months—driven by various factors including performance pressures and shifting market dynamics.

However, at Digital Authority Partners, we defy the odds. The average tenure of a Fractional CRO with us is significantly longer. Why? Our Fractional CROs are not just placeholders or interim solutions. They are specialized, high-impact executives who come on board with a singular focus: driving your revenue numbers north.

Our Fractional Chief Revenue Officers come in with a wealth of industry knowledge, and they’re seasoned in dealing with the myriad challenges that businesses face in their quest for revenue growth. This robust combination of skills and experience means they can hit the ground running and contribute meaningfully from day one, ensuring a more stable, productive, and long-lasting relationship.

Bottom line: When you engage with a Fractional CRO from Digital Authority Partners, you’re not just getting a service, you’re gaining a strategic partner committed to your long-term success.

Depending on your company’s structure and needs, the CRO role can be known by other titles such as VP of Revenue, Director of Revenue Operations, or Head of Sales and Marketing. Remember, the essence of the role is what truly matters: driving revenue by unifying sales, marketing, and customer success efforts.

Interested in a Fractional Revenue Officer (CRO) for your Business? You’d be in great company!

Schedule Your
Free Consultation

Curious if a Fractional CSO can elevate your business? Stop Wondering. Start Winning. Schedule a consultation with a DAP expert today and learn what we can do for you.

Why Companies Choose to Work with Our Fractional CROs

  • Cost Efficiency: Look, we get it. A full-time Chief Revenue Officer with the expertise you desire comes with a hefty price tag, particularly for emerging businesses. Enter Digital Authority Partners’ Fractional CROs. We provide you access to the creme de la creme of revenue strategy and execution, at a mere fraction of the cost of a full-time commitment. It’s not cost-cutting; it’s intelligent investing.
  • Flexibility: The business landscape is ever-changing; your strategies should be too. Whether you’re launching into a new market or navigating a transitional phase, our Fractional Chief Revenue Officers are like your business’ Swiss Army knife—versatile, useful, and exceptionally good at what they do. Keep your business agile, responsive, and ready for whatever comes next.
  • Immediate Expertise: In the business arena, time is of the essence. Skip the tiresome recruitment process and leap straight into action with our ready-to-go Fractional CROs. They come equipped with the specialized skills and experience you need to tackle your unique challenges from day one. No learning curves here; just immediate, impactful results.
  • Short-Term Commitment: Hiring a full-time executive is a long-term commitment that’s not without risks. Dip your toes before taking the plunge. Our Fractional CROs offer a low-risk way to test the waters. If sparks fly and KPIs soar, you can either extend the relationship or gain invaluable insights into the type of full-time CRO your business really needs. Either way, it’s a win-win.
Our team of Fractional Chief Revenue Officers Rich Makover, Rick Nichols, Matt Oess and Bert Harkins

Schedule a Meeting with Our Fractional CROs Today

Let’s strategize your revenue milestones and discover how our Fractional Chief Revenue Officers can drive growth for your company.

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Should You Hire a Fractional CRO for Your Business? Only If You're Ready for Game-Changing Growth.

Considering a Fractional Chief Revenue Officer (CRO) but not sure if it's the right fit for your business? Let's remove the guesswork and discuss some situations where partnering with one of DAP's elite Fractional CROs could be your smartest move yet.

  • Budget Constraints: Let’s be real—top-tier talent doesn’t come cheap. But why break the bank on a full-time commitment when you can secure the same level of expertise at a fraction of the cost? If you’re still proving your business model, our Fractional CROs offer an economical yet high-impact option.
  • Short-Term Objectives: Launching a product? Entering new markets? Scaling operations? DAP’s Fractional CROs deliver focused, fast, and effective leadership to navigate you through these critical transitional periods. Consider us your strategic secret weapon.
  • Expertise Gap: If your in-house team lacks specialized revenue expertise, we fill that void seamlessly. Our Fractional CROs are pros at stabilizing revenue streams, fixing bottlenecks, and implementing transformative changes. We’re not just a stop-gap; we’re a game-changer.
  • Fresh Perspectives: Sometimes, you’re too close to the forest to see the trees. Our Fractional CROs provide that much-needed external lens to pinpoint areas of improvement that you may have missed. We validate your instincts and accelerate your decision-making process.
  • Process Streamlining: No more operating in chaos. Our Fractional CROs excel at implementing defined, efficient processes to make your revenue operations run like a well-oiled machine.

Ready to make the kind of moves that get noticed? Let’s talk.

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