Trivia Nation

Digital Authority Partners helped Trivia Nation increase organic search traffic by 5x, boost Sales Qualified Leads by 42%, and increase user engagement by 196% in just one year. DAP significantly enhanced the company's online visibility by developing and deploying a targeted local SEO strategy, optimizing the website for search, and improving content. This led to higher-quality leads, expanded market reach, and better engagement for Trivia Nation's live trivia services across the state of Florida.

Increase in monthly organic traffic to the website in one year

384%

Increase in Sales Qualified Leads

42%

Increase in user engagement time and time spent on page

196%

Client:

Trivia Nation

Industry:

Professional Services

Bio:

Trivia Nation is an entertainment company that provides live trivia nights and game shows in bars, restaurants, and country clubs. They're the top corporate and private events entertainment company in Florida.

How we helped Trivia Nation

Digital Marketing Services

“Codrin and the team have been a valuable asset in helping with strategy, SEO implementation, hiring and consulting. They have helped a ton. Well worth our investment. ”

Steve Howard

CEO - Trivia Nation

Project Summary

Trivia Nation’s mission is to create engaging and fun trivia experiences that bring people together in bars, restaurants, and various corporate settings, enhancing social interactions and boosting employee morale through innovative and customizable trivia games. Trivia Nation wanted to improve its market visibility and get in front of key stakeholders looking to partner with entertainment providers for in-person events all over Florida. Within a year, DAP helped the company quadruple its online visibility, leading to more sales and a dramatic increase in annual recurring revenue.

The Challenge

No Local SEO Plan

Trivia Nation relied exclusively on leveraging their existing trivia players, social media presence, and paid social boosts to grow their trivia shows before working with Digital Authority Partners. Despite being one of the biggest players in the market for trivia companies, Trivia Nation’s website design lacked the functionality, structure, and content to capture local search traffic of potential trivia players and event organizers looking for shows and entertainment partners in their city.

Low Website Traffic

Trivia Nation struggled to attract organic search traffic, relying heavily on visitors who attended one of their 200+ shows. Most visitors came directly to a single webpage to get the free answer of the week, with 95% leaving immediately after. This left the site with minimal exposure to new users and potential customers. By optimizing their website for relevant, audience-specific search terms, we transformed their online presence, driving discoverability and engagement among new players and prospective leads, turning casual visitors into leads for the business.

Lack of Audience-Specific Content

Trivia Nation’s website, the main hub for finding weekly shows, was disorganized. Users had difficulty locating shows in their city or on specific days. Individual show pages lacked details about the venue and offerings, resulting in low engagement and short visit times. No pages were tailored to different buyer personas or showcasing services to convert visitors into leads. By redesigning the site and creating targeted content, we enhanced user experience and boosted conversion rates.

High Cost of Acquisition

Trivia Nation lacked a clear path for potential customers to learn about their services, relying on word-of-mouth and referrals to grow their business. With no strong organic search presence, the company often had to offer discounted or free services to attract new customers, which negatively impacted its profitability. They turned to Digital Authority Partners’ Fractional CMO group to improve its bottom line, define new marketing strategies, and improve its sales process. We helped decrease the cost of acquisition by focusing on creating targeted, relevant landing pages, improving website conversion rates, and creating appealing sales assets to nurture the leads coming through the website.

How we helped Trivia Nation

Digital Marketing Services

— Fractional Marketing

Trivia Nation hired Digital Authority Partners’ CMOs to boost their digital presence and brand visibility with targeted local SEO. Our fractional CEO conducted market research and crafted a local SEO strategy, focusing on website design and content creation. We also helped Trivia Nation find, hire, onboard, and train a full-time content manager to execute this strategy. And our team redesigned the entire website as well in the process. This comprehensive approach ensured a seamless implementation and significant improvement in their online reach, leads, and sales. We helped improve sales by 27% as a result.

— Local SEO Services

Through detailed SEO & marketing research, we identified key search terms to attract Trivia Nation’s ideal target audience and buyer personas across Florida. With our strategy and guidance, Trivia Nation’s marketing team created hundreds of local SEO-optimized pages. This strategy captured local search demand and boosted the company’s monthly organic traffic by five times compared to the previous year.

— Branding & Content Production

Trivia Nation needed better audience definition and buyer persona segmentation to expand its brand and attract more qualified leads. Our CMO led the creation of unique landing pages tailored to specific buyer personas, all under a cohesive brand strategy. This approach expanded Trivia Nation’s reach and refined its sales messaging, enabling the company to enter new markets beyond bar and restaurant owners. With our Fractional CMO strategy, we helped trivia Nation expand into new markets by getting qualified leads from additional market segments, including private and country clubs, corporate sponsors, and hotel event organizers which led to a significant increase in average order value, while keeping the costs the same.

Web Development

— Website Design

Trivia Nation’s website needed a complete overhaul to enhance user experience and support a new local SEO strategy. We reorganized the site, designed new pages for specific audiences, and added relevant and compelling content across the website. We introduced a new flow for the trivia and live game show listings, created landing pages for different buyer personas, and added city-specific and individual show location pages. This robust content strategy doubled the time users spent on the site compared to the previous year.

Analytics Agency

— Website Analytics

Before working with DAP, the Trivia Nation website lacked proper Google Analytics implementation and events tracking. We stepped in and implemented GA4, enabling them to monitor their SEO strategy’s impact, and the overall performance of specific paid media campaigns, and designed an analytics framework that allowed us to make adjustments to specific landing pages over time to improve online conversion rates. Additionally, we configured Meta’s pixel to track specific on-site actions, optimizing their Facebook and Instagram campaigns. This comprehensive analytics setup empowered Trivia Nation to measure and enhance its digital marketing efforts effectively.

What we achieved

384%

Increase in Organic Traffic to the Website in One Year

By implementing a new SEO strategy focused on high-intent keywords and creating targeted content, Trivia Nation saw a remarkable 394% increase in organic website traffic within a year. This approach attracted trivia players searching for local shows and showcased the value of their services to specific audiences, driving significant growth and engagement.

42%

increase in SQLs

Partnering with Digital Authority Partners resulted in a 42% increase in Sales Qualified Leads via the website compared to the previous year. Moreover, the quality of leads improved significantly, attracting ideal buyers and tapping into new market segments Trivia Nation aimed to reach.

196%

increase in time on page across the website

After redesigning the website and producing local SEO content with city-specific and venue-specific pages, TriviaNation saw dramatic improvements in how website users engaged with the website. Engagement time increased by 110%, the player database increased by 50% and lead count improved as well. This comprehensive approach significantly boosted website performance and audience interaction.