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Miami Fractional CMO Services

Miami Fractional CMO Services

Is your marketing all over the place? Unsure of which channels and opportunities to pursue? Maybe you’re growing beyond your resources, or your current marketing has plateaued. A fractional CMO may be the answer.

Get on-demand help from a professional, executive-level marketing professional. Sort through opportunities, and bring organization and direction to your marketing.

Our Miami fractional CMOs provide marketing leadership to move your organization forward through research, analysis, and strategy.

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140 %
increase in sales for Fortune 1,000 company within one year of working with DAP
92 %
Of companies wish they hired a Fractional CMO sooner
40 %
Lower cost per year to hire a Fractional CMO versus a full-time CMO
180
Days average time needed for a Fractional CMO to help a business
4.5 X
More leads for companies who hire a Fractional CMO
TESTIMONIALS
AWARDS
OUR PROCESS
CLIENTS
CASE STUDIES
Call or Text: (305) 676-8449

Our Clients Love Us, and They Tell the World About it

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CLUTCH

Top B2B Companies

2022 Global SEM Leader on Clutch
Inc 5000 Fastest Growing Companies

Inc 5000

America's Fastest-Growing Private Companies
Upcity

UpCity

2022 Top Digital Agency
time

Time Top 100

Digital Innovation in 2020 - Time Magazine

What Our Clients Say About Us

“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers. ”
Lizzie O'Rourke Vice President of Marketing
DecisionLink
Lizzie O'Rourke
“We are now ranking in the top 3 for over 50 keywords, increased out traffic 1000% and are no longer able to take on any additional accounts this year. ”
Patrick Brown CEO

Drive Growth With Miami’ Leading
Fractional CMOs

You need marketing leadership. But you may not have the resources or need for a full-time CMO.

Fractional CMOs put in place the right marketing strategy & ensure its executed correctly. Fractional CMOs are the future of marketing leadership for companies that want to manage growth with speed and agility. You don’t always have months to hire top talent and get them up to speed. Experienced, on-demand fractional CMOs have likely traveled the path you’re on and can help you avoid pitfalls and capitalize on opportunities. 

Our CMO consultants are impartial third-parties paid hourly. And although they’re impartial, our agency resources are available to support them. Additional on-demand resources can make all the difference when you’re growing beyond capacity and need help right now.

Our Fractional CMOs
Define Your Marketing Strategy & Execute It

Marketing leadership
Digital Marketing Strategy
Content Planning
Team Development
Brand Strategy
MarTech
Market Research and SWOT Analysis

Identify and segment current and ideal customers. Discover your strengths, weaknesses, opportunities, and threats internally and externally. 

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Team Leadership

Experienced marketing management for leading, organizing, and motivating your marketing team. Our Miami fractional CMOs have worked with many companies across a range of industries and have proven experience leading marketing departments.

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Strategy

Whether you need long-term, short-term, broad or specific strategies we’ll identify your goals, establish KPIs, and develop strategies to meet them. Our success is based on meeting your goals. KPIs ensure we do that.

 

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Sales Alignment

Many B2B businesses have a disconnect between sales and marketing. Our consultants help you remove information silos and unite sales and marketing around common goals and shared KPIs. Sales alignment is a marketing first approach that puts everyone on the same team so you can skyrocket growth.

Billions are wasted yearly on sales and marketing misalignment. We help you unite sales and marketing teams around shared goals and KPIs by removing information silos and aligning efforts. 

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SEO

SEO is one of the highest producing digital channels returning an average of $7 for every dollar spent. 58% of marketers surveyed by SEMRush claim SEO as their #1 source of quality leads.

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Paid Media (SEM)

Few digital channels drive sales and leads with the speed and volume of PPC. We use data to identify and optimize campaigns for maximum return on ad spend.

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Conversion Optimization

Our Miami fractional CMOs identify the best digital path for your customer segments, then test and iterate to extract every ounce of value from optimized customer/prospect journeys. Small differences of 1% or less can have a big bottom-line impact.

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Email Marketing

Harness the power of email marketing to keep top-of-mind awareness, build trust, communicate expertise and generate unprecedented ROI. On average, HubSpot reports email returns $36 for every dollar spent. 

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Content Audit

Content audits give our fractional CMOs insights into the state of your current content & where it can be optimized. Overlapping content audit results with other relevant metrics paint a picture of your needs and how to better serve prospects and customers.

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Content Gap Analysis

Our competitive intelligence tools reveal gaps in your content needs. We review the best content from your competitors and create a plan that exceeds theirs. Creating optimized content to fill those gaps garners traffic and conversions.

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User Personas

Strategy starts with your ideal buyers. You can’t build effective product, price, place, and promotional strategies without the who, what, where, when, and why of prospects’ needs. Our consultants harness proven methodologies for researching, identifying and understanding these to create user personas. We use these personas to define content, messaging, and strategies.

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Funnel Development

Develop funnels for the various touchpoints along your buyer’s journey. Developing strategies for each stage of the funnel from no awareness, to awareness, interest, comparison and consideration, and action is the pathway to optimization and greater profitability.

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Needs Assessment

Examine obstacles and opportunities in your team’s structure, organization, processes, and technology and propose strategies for optimizing team performance.

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Talent Acquisition

Our Miami fractional CMOs will help create a full marketing team to execute on the strategy. Our CMOs can help hire people for: paid media management, content writers, designers, developers, and much more.

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Team Organization

Create the strategies for organizing your teams around mission, vision, people, processes, and technology, driving growth through organizational efficiency.

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KPIs and Motivation

Identify the most impactful KPIs for reaching your goals. We’ll build support around your KPIs and motivate your teams to execute the marketing strategy that will move the needle.

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Brand Analysis

Analyze your positioning, messaging, identity, customers, and competitors. We’ll discover how well your brand supports your sales and marketing. Brand analysis is a combination of quantitative and qualitative metrics.

 

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Brand Positioning

Brand positioning uses your value proposition to highlight the advantages you have over your competitors and positions you advantageously in the marketplace. Think Dawn vs Tide, Pepsi vs Perrier, Target vs Walmart, etc.

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Brand Messaging

Is your current brand messaging consistent? Does it tell your story, resonate with your audiences, and support your sales and marketing? Our Miami fractional CMOs advise you on developing creative messaging that drives business growth.

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Brand Identity

Is your brand instantly recognizable? If it is, does it convey the thoughts and emotions you want to communicate? Like you, your brand needs a distinctly recognizable identity that separates you from competitor and resonates with your audiences. Think Subaru, Lulu Lemon, REI.

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Marketing Automation

Marketing automation is vital to B2B and B2C businesses. Few channels deliver the average $36 for every dollar spent on email marketing. We can help you design time saving revenue driving automation. Get in touch.

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Customer Relationship Management Systems

Our fractional CMOs are platform agnostic. They have deep knowledge of CRM systems and are supported by our development team and full-service agency resources. DAP is a Certified HubSpot Solutions Partner and capable of helping you explore all the possibilities of the HubSpot CRM. 

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Content Management Systems

Content management systems offer flexibility, extensibility, customization, and easy administration by non-technical people.

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Analytics

Data and analytics proves the value of the marketing spend. We align our KPIs and metrics to your goals.

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Miami Fractional Marketing Services You May Be Interested In

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Develop a clear understanding of what your ideal consumer wants through our customized expert evaluation of your marketing needs.
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Drive traffic and conversion with our full spectrum digital marketing services.
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Helping Clients Grow
Since 2016

We work with leading healthcare organizations, private practices, and healthcare providers large and small including Blue Cross Blue Shield, Athenahealth, and Omron. Our fractional CMO consultants understand the ins-and-outs of healthcare marketing and driving revenue. 

Our Miami fractional CMOs help profit motivated healthcare organizations hone in on revenue. We help mission driven organizations more effectively communicate.

We help fintech organizations looking to experience rapid growth. Our fractional CMOs have experienced the challenges you now face and can offer qualified, data-based strategies and tactics for skyrocketing your growth.

Get on-demand marketing leadership to take you through critical times.

We help with:

  • Product, price, place, and promotion 
  • Market research
  • Differentiation, competitive advantage, identifying your unique selling point/s
  • Funding pitches, mergers, acquisitions, IPOs
  • Business development and partnership opportunity identification
  • Digital marketing strategy
  • Channel selection
  • Content planning
  • Go-to-market strategy
  • Growing market share
  • Expanding market reach
  • New market development
  • Vertical expansion
  • B2B strategy
  • Brand strategy
  • Product strategy
  • Acquisition and post-merger integration strategies

Education markets are highly competitive at every level. In Miami alone, there are 59 colleges, universities, and trade schools and 308 private schools. Many schools compete for enrollments nationally, even internationally. Our experienced fractional CMOs give you the strategies you need to accelerate growth in the highly competitive educational marketing arena. 

Educational marketing is also highly regulated. Our experienced CMOs help you navigate regulations, and crystalize your messaging and drive demand. Contact us today. 

Our consultants have proven experience helping government agencies with public relations, internal and external communications strategies. Getting your message out to constituents and building consensus around your initiatives. 

We can help you grow right, attract the right residents and businesses, and promote wellness, social change, conservation and public services. 

We assist with:

  • Strategic communications planning
  • Targeting and segmentation
  • Brand strategy
  • Messaging strategy
  • Digital strategy
  • Public relations
  • Crisis communication planning
  • Reputation management 
  • Constituent outreach and engagement
  • Tracking and Analytics
  • Internal communications strategy
  • Marketing and communications technology

Our fractional CMOs advocate a data-driven strategic, digital-first approach, encouraging community dialogue and engagement. 

Get the marketing help you need to skyrocket your ecommerce profits right now from our Miami fractional CMOs. Whether you’re a budding ecommerce startup, experiencing rapid growth, or flatlining, our consultants have been down the path you’re on and overcome the challenges you now face. 

Our consultants can help completely transform your ecommerce business. Our fractional CMOs help with:

  • Product, price, place, and promotion 
  • Market research
  • Differentiation, competitive advantage, identifying your unique selling point/s
  • Funding pitches, mergers, acquisitions, IPOs
  • Business development and partnership opportunity identification
  • Digital marketing strategy
  • Channel selection
  • Content planning
  • Go-to-market strategy
  • Growing market share
  • Expanding market reach
  • New market development
  • Vertical expansion
  • B2B strategy
  • Brand strategy
  • Product strategy
  • Acquisition and post-merger integration strategies

Many manufacturers struggle with marketing. Founders often come from product development and engineering backgrounds and view products in terms of features rather than the benefits they provide and problems they solve. 

Our Miami Fractional CMOs help identify your ideal prospects and develop strategies for accessing them and communicating the value of your products and the problems they solve. 

We also help you cut costs and improve operational efficiency through digital transformation and marketing/sales alignment. Every year manufacturers waste billions of dollars from the disconnect between sales and marketing. Uniting both teams around common goals and KPIs solves this problem. Get in touch. 

Are you at a legal practice or well established firm looking to grow? Our fractional CMOs help you drive new client acquisition. If you’re already working with a marketing agency our fractional CMOs give you strategies for getting the most from your existing resources.

We provide marketing leadership from our highly experienced CMOs to drive website traffic and conversions for legal businesses. Our fractional CMOs have experienced many of the challenges you likely now face and can help you overcome them. 

Our Miami fractional CMOs help law firms with:

  • Marketing strategy
  • Digital strategy
  • Brand strategy
  • Martech and marketing automation
  • SEO
  • Paid advertising (PPC, SEO, paid social, native ads, remarketing, television, radio)
  • Content planning
  • Market research
  • New market development
  • Market expansion
  • Marketing analytics

Get on-demand marketing advice now. 

Marketing can play a pivotal role for many professional services businesses. The right strategies can skyrocket traffic, leads, and sales. Our Miami fractional CMOs have led successful professional services marketing, often for multiple businesses across a range of industries. 

We provide strategic planning and marketing leadership to drive your professional services business forward. Our data-based approach looks beyond hunches and intuition, getting to the 20% of efforts leading to 80% of results. 

We’re here to assist your professional services business with:

  • Product, price, place, promotion
  • Digital strategy
  • Market and competitor research
  • Brand strategy
  • Martech
  • Marketing automation
  • Advertising
  • Partnerships
  • Acquisition & retention
  • Channel selection
  • Funnel optimization
  • Conversion rate optimization
  • Team development
  • Process improvement

Experience new levels of profitability and growth. Contact us today.

You’ll be in
great company.

unitycomm2x (1)
Cove Markets
dickson-2
kyros-pro
allio fintech
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Schedule your
free consultation

Have questions about whether you need to Fractional CMO? Schedule a consultation with one of our Miami-based fractional CMOs today and find out what we can do for you.

Michael Reddy
Miami
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Miami, FL

Why Miami Businesses Choose Our Fractional CMOs

Asset 4

We’re Experienced.

Our team represents a breadth of experience in every facet of digital marketing. DAP has marketing professionals who can get it done. DAP has established, proven processes in place that we can deploy on your behalf, and arm your marketing team with for continuity, sustainability, and scalability.

Asset 5

We Live and Breathe Digital Marketing

We haven’t met a digital marketing innovation we didn’t embrace and exploit to its highest potential. Digital is amazing because it is both inexpensive to deploy, easy to quantify and split-test. Expert digital marketing is transparent, affordable, and effective.

Planning Team
Team Analysis
Asset 6

We Know How to Manage And Scale Marketing Teams.

Our CMOs know how to tune a marketing team into a well-oiled machine. Once their efforts are unified, sustainable, and produce results, we know how to scale those efforts to produce double, triple, 10x the results with the same team.

Asset 3

We Know How to Define and Track Marketing KPIs.

Not every KPI is created equally. In fact, your average analytics suite contains an overload of data. DAP fractional CMOs know how to cut through the noise and identify the KPIs that actually matter to your growth and objectives.

Our Miami Fractional CMO Work

cove-markets-image-01
Software as a Solution
Financial services
Technology

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study
Dickson left computer
Technology

Dickson

  • 10% increase in total leads YoY
  • 18% reduction in bounce rate
  • 71% increase in email click-through rate
  • 3x increase in form conversion rate
View case study
kyros-insights-1
Financial services

Kyros Insights

  • $3M In new business secured during the first year due to the marketing initiatives
  • 41% increase in email subscribers
  • #1 ranking for “Loyalty program liability”
View case study

Want to meet with our team?

Book a meeting directly here

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Why You Should Choose
Our Miami Fractional CMOs

Impartiality

Impartial, data-based strategy and executive marketing function are the cornerstones of fractional CMO consulting. Agencies may or may not give you good advice, but they are rarely impartial. Agencies want to increase revenue from increasing client ad spend or selling additional services. With fractional CMOs you pay for impartiality.

Miami Fractional CMO
Miami Fractional CMO

Time to results

Many times, our fractional CMO clients have a level of marketing desperation. They’re struggling, and need help right now. They don’t always have months to wait in capitalizing on opportunities and overcoming challenges. Fractional CMOs speed time to results because they have the experience to understand what organizations need from having traveled the path before. We come in and quickly diagnose issues and establish KPIs and strategies to provide immediate help. 

Experience

Fractional CMOs have proven, verifiable success leading and implementing marketing across a range of businesses and industries. There’s a saying, “you don’t know what you don’t know.” Unless you’ve been there, you don’t know. Our fractional CMOs have been there. We establish KPIs early on and you’ll witness the value of our consultants in a very short time. Reach out.

Fractional CMO

Higher ROI

Our fractional CMOs help you extract higher returns even in the most competitive markets. It’s what they do. We establish KPIs early on. You will see the value of our consultants in clearly defined metrics as they move you from the present to the future profitability with proven growth stimulating strategies, processes, organizational efficiencies, and technology. Get in touch.


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