Locations Miami Fractional CMO

Miami Fractional CMO Services

Is your marketing all over the place? Unsure of which channels and opportunities to pursue? Maybe you’re growing beyond your resources, or your current marketing has plateaued. A fractional CMO may be the answer.

Get on-demand help from an experienced, executive level marketing professional. Sort through opportunities, bring organization and direction to your marketing. Our Miami fractional CMOs provide marketing leadership to move your organization forward, through research, analysis, and strategy.

Call or Text: (888) 846-5382

Our clients love us, and they tell the world about it

Top B2B Companies

2022 Global SEM Leader on Clutch

Inc 5000

America's Fastest-Growing Private Companies

UpCity

2022 Top Digital Agency

Time Top 100

Digital Innovation in 2020 - Time Magazine

Drive Growth With Miami’ Leading
Digital Agency’s Fractional CMOs

You need marketing leadership. But you may not have the resources or need for a full-time CMO.

Fractional CMOs can lead strategy or come together for specific marketing projects. Fractional CMOs are the future of marketing leadership for companies that want to manage growth with speed and agility. You don’t always have months to hire top talent and get them up to speed. Experienced, on-demand fractional CMOs have likely traveled the path you’re on and can help you avoid pitfalls and capitalize on opportunities.

Our CMO consultants are impartial third-parties paid hourly. And although they’re impartial, our agency resources are available to support them. Additional on-demand resources can make all the difference when you’re growing beyond capacity and need help right now.

We Help Your Team
Set Up and Track Marketing Metrics

Marketing leadership

Digital Strategy

Content Planning

Team Development

Brand Strategy

Martech

Market Research and SWOT Analysis

Identify and segment current and ideal customers. Discover your strengths, weaknesses, opportunities, and threats internally and externally.

Team Leadership

Experienced marketing management for leading, organizing, and motivating teams. Our Miami fractional CMOs have worked with multiple companies across a range of industries and have proven experience leading marketing departments.

Strategy

Whether you need long-term, short-term, broad or specific strategies we’ll identify your goals, establish KPIs, and develop strategies to meet them. Our success is based on meeting your goals. KPIs ensure we do that.

Sales Alignment

Many B2B businesses have a disconnect between sales and marketing. Our consultants help you remove information silos and unite sales and marketing around common goals and shared KPIs. Sales alignment is a marketing first approach that puts everyone on the same team so you can skyrocket growth.

Billions are wasted yearly on sales and marketing misalignment. We help you unite sales and marketing teams around shared goals and KPIs by removing information silos and aligning efforts.

SEO

SEO remains one of the highest producing digital revenue channels returning an average of $7 for every dollar spent. 58% of marketers surveyed by SEMRush claim SEO as their #1 source of quality leads.

Paid Media (SEM)

Few digital channels drive sales and leads with the speed and volume of PPC. Without leadership and management though, it can be costly and unproductive. We use data to identify and optimize campaigns for maximum return on ad spend.

Conversion Optimization

Our Miami fractional CMOs identify the most fruitful digital path for your customer segments, then test and iterate to extract every ounce of value from optimized customer/prospect journeys. Small differences of 1% or less can have a big bottom-line impact.

Email Marketing

Harness the power of email marketing to keep top-of-mind awareness, build trust, communicate expertise and generate unprecedented ROI. On average, HubSpot reports email returns $36 for every dollar spent.

Content Audit

Content audits give our fractional CMOs insights into where you stand and the effort required in meeting your goals. Overlapping content audit results with other relevant metrics paint a picture of your needs and how to better serve prospects and customers.

Content Gap Analysis

Our competitive intelligence tools reveal gaps in your competitors’ content strategies. Their gaps are our opportunities. Creating optimized content to fill those gaps garners traffic and conversions.

User Personas

Strategy starts with users. You can’t build effective product, price, place, and promotional strategies without the who, what, where, when, and why of prospects’ needs. Our consultants harness proven methodologies for researching, identifying and understanding these elements and create user personas that define content, messaging, and strategies with the highest likelihood of response.

Probably one of the most important aspects of marketing. After analyzing data and researching your markets, offers, and competitorts, we create user personas to guide marketing. User personas are fictionalized representations of ideal customers.

Funnel Development

Develop funnels for the various touchpoints along your buyer’s journey. Developing strategies for each stage of the funnel from no awareness, to awareness, interest, comparison and consideration, and action is the pathway to optimization and greater profitability.

Needs Assessment

Examine obstacles and opportunities in your team’s structure, organization, processes, and technology and propose strategies for optimizing team performance.

Talent Acquisition

Because our Miami fractional CMOs are affiliated with our agency we can quickly fill interim talent gaps as you acquire full-time resources. Our experienced CMOs also have many years experience and their own talent and staffing resources.

Team Organization

Create the strategies for organizing your teams around mission, vision, people, processes, and technology, driving growth through organizational efficiency.

KPIs and Motivation

Identify the most impactful KPIs for reaching your goals. We’ll build support around your KPIs and motivate teams to execute them. We advocate Agile framework for maximizing team effectiveness and efficiency for rapid, continual growth.

Brand Analysis

Analyze your positioning, messaging, identity, customers, and competitors. We’ll discover how well your brand supports sales and marketing. Brand analysis is a combination of quantitative and qualitative metrics to lead brand strategy.

Brand Positioning

Brand positioning uses your value proposition to highlight the competitive advantages you have over your competitors and positions you advantageously in the marketplace. Think Dawn vs Tide, Pepsi vs Perrier, Target vs Walmart, etc.

Brand Messaging

Is your current brand messaging consistent? Does it tell your story, resonate with your audiences, and support your sales and marketing? Our Miami fractional CMOs advise you on developing creative messaging that drives business growth.

Brand Identity

Is your brand instantly recognizable? If it is, does it convey the thoughts and emotions you want to communicate? Like you, your brand needs a distinctly recognizable identity that separates you from competitor and resonates with your audiences. Think Subaru, Lulu Lemon, REI.

Marketing Automation

Marketing automation is vital to B2B and B2C businesses. Few channels deliver the average $36 for every dollar spent on email marketing. We can help you design time saving revenue driving automation. Get in touch.

Customer Relationship Management Systems

Our fractional CMOs are platform agnostic. They have deep knowledge of CRM systems and are supported by our development team and full-service agency resources. DAP is a Certified HubSpot Solutions Partner and capable of helping you explore all the possibilities of HubSpot CRM.

Content Management Systems

Content management systems offer flexibility, extensibility, customization, and easy administration by non-technical associates. Our agency advocates WordPress CMS. The leading content management system powering nearly half of all websites worldwide.

Analytics

Data and analytics proves the value of our fractional CMOs. We align our KPIs and metrics to your goals. Analytics show you the value our Miami fractional CMOs provide every step of the way.

Helping Clients Grow With Their
Miami Fractional CMO needs Since 2016

Healthcare

We work with leading healthcare brands, private practices, and healthcare organizations large and small including Blue Cross / Blue Shield, Athena Health, and Omron. Our fractional CMO consultants understand the ins-and-outs of healthcare marketing and driving revenue.

Our Miami fractional CMOs help profit motivated healthcare organizations hone in on revenue. We help mission driven organizations more effectively communicate. Get in touch.

Fintech / Financial Services

We help fintech startups and those experiencing rapid growth. Our fractional CMOs have experience successfully leading marketing efforts for fintech and SaaS businesses. They’ve likely experienced the challenges you now face and can offer qualified, data-based strategies and tactics for skyrocketing growth.

Get on-demand marketing leadership to take you through critical times. Contact us now.

We help with:

Product, price, place, and promotion
Market research
Differentiation, competitive advantage, identifying your unique selling point/s
Funding pitches, mergers, acquisitions, IPOs
Business development and partnership opportunity identification
Digital marketing strategy
Channel selection
Content planning
Go-to-market strategy
Growing market share
Expanding market reach
New market development
Vertical expansion
B2B strategy
Brand strategy
Product strategy
Acquisition and post-merger integration strategies

Education

Education markets are highly competitive at every level. In Miami alone, there are 59 colleges, universities, and trade schools and 308 private schools. Many schools compete for enrollments nationally, even internationally. Our experienced fractional CMOs give you the strategies you need to accelerate growth in the highly competitive educational marketing arena.

Educational marketing is also highly regulated. Our experienced CMOs help you navigate regulations, and crystalize your messaging and drive demand. Contact us today.

Government

Our consultants have proven experience helping government agencies with public relations, internal and external communications strategies. Getting your message out to constituents and building consensus around your initiatives.

We can help you grow right, attract the right residents and businesses, and promote wellness, social change, conservation and public services.

We assist with:

Strategic communications planning
Targeting and segmentation
Brand strategy
Messaging strategy
Digital strategy
Public relations
Crisis communication planning
Reputation management
Constituent outreach and engagement
Tracking and Analytics
Internal communications strategy
Marketing and communications technology

Our consultants advocate a data-driven strategic, digital-first approach, encouraging community dialogue and engagement.

Ecommerce

Get the marketing help you need to skyrocket your ecommerce profits right now from our Miami fractional CMOs. Whether you’re a budding ecommerce startup, experiencing rapid growth, or flatlining, our consultants have been down the path you’re on and overcome the challenges you now face.

Depending on your needs, you could get the help from our consultants in only a few hours per month to completely transform your ecommerce business. Our fractional CMOs help with:

Product, price, place, and promotion
Market research
Differentiation, competitive advantage, identifying your unique selling point/s
Funding pitches, mergers, acquisitions, IPOs
Business development and partnership opportunity identification
Digital marketing strategy
Channel selection
Content planning
Go-to-market strategy
Growing market share
Expanding market reach
New market development
Vertical expansion
B2B strategy
Brand strategy
Product strategy
Acquisition and post-merger integration strategies

Manufacturing

Many manufacturers struggle with marketing. Founders often come from product development and engineering backgrounds and view products in terms of features rather than the benefits they provide and problems they solve.

Our Miami Fractional CMOs help identify your ideal prospects and develop strategies for accessing them and communicating the value of your products and the problems they solve.

We also help you cut costs and improve operational efficiency through digital transformation and marketing/sales alignment. Every year manufacturers waste billions of dollars from the disconnect between sales and marketing. Uniting both teams around common goals and KPIs solves this problem. Get in touch.

Legal

Budding legal practice or well established firm looking to grow? Our fractional CMOs help you drive new client acquisition. If you’re already working with agencies and contractors our fractional CMOs give you strategies for getting the most from your existing resources or advise you on consolidating resources.

Marketing leadership from CMOs with deep experience driving traffic and conversions for legal businesses is what we provide. Our fractional CMOs have experienced many of the challenges you likely now face and can help you overcome them.

Our Miami fractional CMOs help law firms with:

Marketing strategy
Digital strategy
Brand strategy
Martech and marketing automation
SEO
Paid advertising (PPC, SEO, paid social, native ads, remarketing, television, radio)
Content planning
Market research
New market development
Market expansion
Marketing analytics

Get on-demand marketing advice now.

Professional Services

Marketing can play a pivotal role for many professional services businesses. The right strategies can skyrocket traffic, leads, and sales. Our Miami fractional CMOs have led successful professional services marketing, often for multiple businesses across a range of industries.

We provide strategic planning and marketing leadership to drive your professional services business forward. Our data-based approach looks beyond hunches and intuition, getting to the 20% of efforts leading to 80% of results.

We’re here to assist your professional services business with:

Product, price, place, promotion
Digital strategy
Market and competitor research
Brand strategy
Martech
Marketing automation
Advertising
Partnerships
Acquisition & retention
Channel selection
Funnel optimization
Conversion rate optimization
Team development
Process improvement

Experience new levels of profitability and growth. Contact us today.

You’ll be in
great company.

Schedule your
free consultation

Have questions about whether you need to Fractional CMO Services. Let’s talk about your next Fractional CMO Services project? Schedule a consultation with a DAP expert today and find out what we can do for your Miami Fractional CMO Services needs.

Michael Reddy

Miami

Why Miami Businesses Choose
Our Miami Fractional CMOs

We Know Marketing Inside and Out. Our team represents a breadth of experience in every facet of digital marketing. You don’t have to shop anywhere else—whatever your brand needs, DAP has marketing professionals who can get it done.
We Live and Breathe Digital. We haven’t met a digital marketing innovation we didn’t embrace and exploit to its highest potential. Digital is amazing because it is both inexpensive to deploy, easy to quantify and split-test. Expert digital marketing is transparent, affordable, and effective.
We Know Marketing Processes. Having a general idea of what needs to be done is just the start. You probably know you need content marketing, but that doesn’t mean you know where to start. DAP has established, proven processes in place that we can deploy on your behalf, and arm your marketing team with for continuity, sustainability, and scalability.
We Know How to Manage And Scale Marketing Teams. Our CMOs know how to tune a marketing team into a well-oiled machine. Once their efforts are unified, sustainable, and produce results, we know how to scale those efforts to produce double, triple, 10x the results with the same team.
We Know How to Define and Track Marketing KPIs. Not every KPI is created equally. In fact, your average analytics suite contains an overload of data. DAP fractional CMOs know how to cut through the noise and identify the KPIs that actually matter to your growth and objectives.

Some of our work

Financial services

Technology

Cove Markets

14x increase in site traffic within 6 months
40+ keywords ranking in top-3 position within 6 months
#1 ranking for primary keyword “cryptocurrency day trading” within 6 months
10x increase in Domain Rating

View case study

Technology

Dickson

10% increase in total leads YoY
18% reduction in bounce rate
71% increase in email click-through rate
3x increase in form conversion rate

View case study

Financial services

Kyros Insights

#1 ranking for ‘loyalty program liability’ and page one SEO results for multiple keywords.
13.54% click-through rate on email (vs. ~2.5% industry average)
41% increase in email subscribers
4 minutes average time on site (~ double industry average)

View case study

Want to meet with our team?

Book a meeting directly here

Why You Should Choose
Our Miami Fractional CMOs

Impartiality

Impartial, data-based strategy and executive marketing function are the cornerstones of fractional CMO consulting. Agencies may or may not give you good advice, but they are rarely impartial. Agencies want to increase revenue from increasing client ad spend or selling additional services. With fractional CMOs you pay for impartiality.

Time to results

Many times, our fractional CMO clients have a level of marketing desperation. They’re struggling, and need help right now. They don’t always have months to wait in capitalizing on opportunities and overcoming challenges. Fractional CMOs speed time to results because they have the experience to understand what organizations need from having traveled the path before. We come in and quickly diagnose issues and establish KPIs and strategies to provide immediate help.

Experience

Fractional CMOs have proven, verifiable success leading and implementing marketing across a range of businesses and industries. There’s a saying, “you don’t know what you don’t know.” Unless you’ve been there, you don’t know. Our fractional CMOs have been there. We establish KPIs early on and you’ll witness the value of our consultants in a very short time. Reach out.

Higher ROI

Our fractional CMOs help you extract higher returns even in the most competitive markets. It’s what they do. We establish KPIs early on. You will see the value of our consultants in clearly defined metrics as they move you from the present to the future profitability with proven growth stimulating strategies, processes, organizational efficiencies, and technology. Get in touch.

Miami Fractional CMO Services