Win More Cases Before Court: Criminal Defense Lawyer Marketing That Defends Your Growth

The amount law firms spend on digital marketing varies widely depending on their size, practice area, and marketing goals. Small firms typically allocate between $5,000 and $10,000 per month for specific marketing tactics like SEO and PPC, while mid-sized and larger firms often invest $20,000 to $30,000 or more monthly for comprehensive marketing. The competitiveness of the market and the desired growth rate impact the marketing budget. We will create a plan & budget based on your law firm’s target growth goals. We offer packages that can fit a range of budgets, from solo practitioners to larger firms. Contact us for a free consultation to receive a customized quote based on your needs.

We offer comprehensive digital marketing services tailored to our law firm clients. This includes marketing strategy, search engine optimization, pay-per-click advertising, content marketing, website design, and social media management. We leverage proven digital marketing strategies to attract more clients to your practice.

The timeline for digital marketing results varies depending on your law firm’s goals, marketing tactics, and the competitiveness of your specific market. In the short term, you can expect early wins like increased website traffic, and initial lead generation—indicators that your marketing is gaining traction. Pay-per-click campaigns typically generate leads within weeks, while SEO efforts may take 3-6 months to show significant progress. We work closely with you to set realistic expectations and track progress throughout.​

Marketing return on investment (MROI) = (Net Profit from Marketing / Cost of Marketing Investment) x 100. For example, if a campaign costs $5,000 and generates $40,000 in revenue, the ROI is 800%. Additionally, considering the lifetime value of acquired clients provides a more comprehensive view of the impact of the marketing efforts.

We have extensive experience working with criminal defense law firms. Google, UpCity, Clutch, and many others have recognized us for our outstanding marketing results for law firms. Our marketing strategy is designed to meet the unique needs and compliance requirements of legal professionals.

The success of digital marketing campaigns is measured by tracking key performance indicators (KPIs) that are set up in collaboration with our law firm clients before work even begins. This ensures that we align the marketing strategy with your business goals from the start. Using tools like Google Analytics, we monitor the KPIs closely. Ultimately, we evaluate marketing success based return on investment (ROI.

Our approach to SEO for law firms involves creating landing pages for each of your priority practice areas, creating high-quality on-site content, getting links to your site from relevant websites, ensuring your company’s information is accurate in online directories, resolving website technical SEO issues, optimizing your Google My Business profile, and much more. We closely monitor key performance indicators (KPIs) to measure progress and refine strategies based on real-time data, ensuring SEO efforts align with the firm’s goals and deliver measurable results.

We understand the advertising rules and regulations that law firms must follow, including ABA standards and state-specific guidelines. Our process involves identifying relevant regulations, collaborating with legal experts for thorough reviews, and conducting regular audits of advertising collateral. We stay current with regulatory changes and provide ongoing compliance training for our team. This ensures that your marketing strategies remain compliant.

Digital Authority Partners has a top-rated, award-winning digital marketing team with deep expertise in the legal industry. We take a data-driven approach to deliver measurable results aligned with our client’s goals. With outstanding references and extensive experience, we focus on strong client relationships, clear communication, and detailed reporting. We stay updated on digital trends, adapting quickly to provide innovative solutions that keep clients ahead.