San Diego Lead Generation Agency

With an average cost per lead of $136, manufacturing industry leads are among the most expensive. Yet proven lead generation strategies can decrease the cost per lead and boost ROI.

Digital Authority Partners is a leading San Diego lead generation agency that ranks 300+ Fortune 5000 businesses among our clients. We must be doing something right. We have a 95% long-term client retention rate. 

Many businesses approach agencies with campaign level lead generation assistance. We’re a full service agency providing SEO, PPC, paid social, remarketing, email and marketing automation, and happy to help with your lead generation campaigns. We prefer to take a more strategic, integrated approach, viewing lead generation as an integral part of your marketing, sales, support, and operations. 

A lot of time manufacturing firms have systemic ineffective and inefficient processes. They lack sales and marketing alignment. So even the value of sales and marketing qualified leads is decreased because of the overall lead conversion system. We work with manufacturing clients to analyze their systems, technology, and processes to extract the most value from existing leads while generating omnichannel campaign level lead-funnels. Get in touch.

While outbound leads (from direct mail, print ads, etc.) have just a 1.7% close rate, SEO leads are converted into patients at a rate of 14.6% on average.

That’s just one example of the power of digital marketing when it comes to generating qualified leads for your healthcare organization. Our San Diego lead generation agency understands how to find, qualify, and convert leads with proficiency and consistency. For example, 66% of internet users turn to search engines to find information on specific diseases or medical conditions. We leverage that information into a consistent stream of leads by developing a content library dedicated to the most searched diseases and medical conditions in the San Diego area. This makes it more likely that leads will engage with your content first, and establishes trust by delivering the information those leads are seeking.

In healthcare, proximity is paramount. Did you know that 63% of search engine users will make a decision based on how close they are to the office or facility they’re evaluating? That means distance plays an integral role in the value of leads. We’ll tailor lead generation strategies to you by prioritizing the nearest leads, saving you from wasting marketing dollars on leads too far away.

Compared to other industries, financial services consumers carry significantly higher value. How can you modify your lead generation strategy to capture your most valuable leads regularly?

Within the world of finance, the average cost per lead is roughly $160. That cost is a direct reflection of the high value of qualified financial services leads. When a single conversion can yield tens or hundreds of thousands in profit, you can easily justify lower conversion rates. But to elevate your bottom line, you’ll need to optimize your lead generation strategy. The first aspect of that endeavor is precise information on your ideal consumer. If you average one conversion per 10 leads, what characteristics define that one buyer? Through customer personas, we can determine who those valuable leads are, then develop a lead generation strategy that  attracts them.

Another key element of lead generation within the financial services industry is the length of the customer journey. Before trusting an individual or firm with their hard-earned money, consumers need to know they can trust you and your expertise. As the leading San Diego lead generation agency, we’ll set a foundation for success by developing content that gently guides leads through the ideal customer experience.

Leads are a direct source of profit in ecommerce, yet most ecommerce businesses fail to engage in a simple lead generation strategy that can skyrocket sales.

While many ecommerce brands are obsessed with generating leads, a successful lead generation strategy infuses key elements of lead nurturing to hit marketing goals. Did you know that 96% of website visitors aren’t prepared to make a purchase? That’s why it’s vital to identify the qualities of a sales qualified lead—it ensures your marketing dollars are spent on the most valuable leads. And data shows that nurtured leads make 47% larger purchases when compared to those who buy on the first visit. Despite all the evidence pointing to the importance of lead nurturing over traditional lead generation, 65% of marketers aren’t engaged in lead nurturing.

Lead nurturing is just one way our San Diego lead generation agency elevates your ecommerce business above the competition. We’ll also cater proven lead gen techniques to your business, products, and audience. For example, long-tail keywords can be an effective way to avoid national competitors while still exposing your brand to a significant number of targeted leads. And by establishing the most vital KPIs for your business, ensuring lead generation results in bottom-line value.

Knowledge is your most valuable asset as a professional services business. We help you with lead generation strategies that communicate your expertise and authority in solving problems consumers have at critical points in the decision making process. 

When consumers begin their search for a professional service, they’re looking for know-how. In order to engage with your business, those consumers need to see that you’re capable, credible, and among the best in the San Diego area. But before consumers can evaluate your efficacy, they must first be able to find you. We take an omnichannel approach to lead generation traffic and conversion, addressing prospects at each stage of your funnel — awareness, consideration, and decision. Our process builds trust and credibility and qualifies leads as they move through your funnel. By generating more sales-qualified leads, your marketing dollars earn a higher ROI.

As a popular San Diego lead generation agency, Digital Authority Partners understands the competitive nature of the professional services industry. That’s why we’ll focus on the most effective lead generation channels. Within the professional services industry, organic search converted leads at a rate of 12.3%, beating the average conversion rate (9.1%) of the six other lead generation options. We’ll leverage that knowledge to optimize your lead generation.

Over 33% of potential clients start their search for a law firm with an online search before consulting a friend or family member. That’s why digital marketing is a direct path to more qualified leads.

Virtually every law firm has some sort of online presence today. And the vast majority of law firms engage in digital marketing. How can our San Diego lead generation agency elevate your law firm above the rest? We align your marketing and sales processes to yield more qualified leads.

Law firms over three days on average, to respond to messages from potential clients 46% of the time? The sooner you contact prospects the higher your close rate.

By closely linking lead generation tools to customer response protocols, you’ll gain a direct advantage over other San Diego firms.

26% of law firms don’t track leads. That’s why so many firms waste marketing dollars and fail to generate more leads. Through deep analysis of your lead generation strategies and KPIs, Digital Authority Partners will optimize your ability to capture more and better leads. For example, if two lead generation strategies are bringing in 20 leads per month, but 90% of conversions come from just one, you can allocate all resources to the high-conversion strategy and boost generation of qualified leads.