PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...
5 Reasons Why You May Want To Hire a PPC Agency Now
The value of pay-per-click (PPC) campaigns to your overall digital market strategy is absolute. If done correctly, PPC ad campaigns can lift your brand awareness, drive web traffic, boost sales, and perk up your bottom line at the end of the day.
And yet not all brands have the time or capabilities to run PPC campaigns from the ground up. So whether to partner with a PPC agency or manage your campaigns in-house often boils down to your expertise, needs, and budget constraints.
But unless you have a reliable team well-versed in the intricacies of PPC advertising, it pays to work with an experienced firm that has what it takes to craft killer campaigns for your brand, products, or services. Here are five plausible reasons why hiring a PPC agency now makes sense.
1. Optimize Your Marketing Spend
Ensuring your marketing efforts are cost-effective can be a massive headache, especially for fragile young brands and small businesses. So unless you've got a bottomless promotional budget, you'd want to put your marketing dollars to good use down to the last cent.
However, if you don’t have the right team or a solid marketing strategy, you can easily blow your budget on poorly-planned paid ads. A top-notch PPC agency will bring a mix of precision, experience, and PPC management expertise to make sure your ad campaigns are highly optimized.
Because of that, you can drive down your average cost-per-click (CPC) while generating positive results for your brand, products, or services. For instance, they’ll use data analytics to review and fine-tune ad campaigns for optimal returns on investment (ROI).
PPC is a viable digital marketing strategy since you can directly tie ad spend to key performance indicators (KPIs) like lead generation, sales, and revenue. In addition, a good PPC firm knows how to leverage data and analytics to devise new ideas to enhance these vital business metrics.
In other words, the best PPC agencies will use their wealth of knowledge and target market studies to tailor high-yield ad campaigns. Thus, they’ll optimize how you spend your marketing dollars.
2. Get the Best Results From a Tried-and-True PPC Marketing Script
Crafting PPC strategies, let alone ad campaigns, from scratch is no small feat. Right from the get-go, you need to have a clear-cut picture of what you hope to accomplish and how to get there with PPC campaigns.
The right agency already knows the ins and outs of PPC marketing. They’ll help you do all the heavy-lifting, including:
- Develop realistic expectations and well-defined goals.
- Conducting thorough industry research – They'll carry out a top-down analysis of the target market, competitor behavior, and impactful keywords. In this way, you can customize your campaign's optimal outcomes.
- Setting up ad network accounts – From display and social media ads to syndication and shopping campaigns, you can count on a suitable agency to do it right the first time around.
- Keyword discovery – The right PPC agency will use proven strategies, tools, and techniques like A/B testing to help you discover new keywords. And better keywords mean more leads, more sales, and more business.
- Bringing your PPC campaigns to life with attention-grabbing ad copy.
- Managing your PPC campaigns – You want someone who’ll stay on top of your ad campaigns and provide expert insights.
3. Put Your Best Foot Forward With Solid SEO Knowledge & Expertise
One of the best advantages of hiring a modern PPC firm is the treasure trove of SEO knowledge and expertise they bring to the table.
Most brands and companies recognize that PPC marketing is profitable and can benefit their organizations. But it’s easier said than done. You cannot just throw ads up, see what sticks, and hope traffic or sales will start rolling in.
Managing many moving parts and continuously monitoring search algorithm updates takes time. You need to stay up to date with current search best practices, whether they are for organic or paid initiatives.
That's precisely where PPC agencies come into play. They'll help assess your current SEO standing and find ways to ensure that you're visible in search.
So, if you have seen a decline in your website search ranking, traffic, or visibility, it’s high time you bring in the experts (read: a top-notch PPC agency). After all, an actionable SEO strategy is an indispensable part of any multi-channel PPC marketing.
4. Save Time – Focus on What Matters the Most
Saving time is a big part of outsourcing to a PPC agency. But, again, there are myriad moving parts, best practices, tools, and strategies that you need to stay on top of to create rockstar-level PPC ad campaigns.
Moreover, you’ll need to dedicate time to monitoring campaign performance through data and analytics. Reviewing keywords, refining ad copy, and whatnot while running a whole ship at full steam can take a profound toll on your business.
Hiring a good PPC company will help free up your time and human resources to focus your attention on what matters the most. That could be delighting your existing customers, focusing on sales, etc.
It makes sense to work with a PPC firm that'll keep track of and constantly optimize your ad campaigns with little to no input on your side. This way, you'll rest easy knowing the right person is on top of things.
5. Top-shelf PPC Expertise at Your Disposal
According to HubSpot, acquiring a new sales lead takes seven clicks. Just let that sink in. So how do you create enough touchpoints to earn all these clicks from a single user?
Answer: it takes an entire room of experts in various digital disciplines.
Rounding up a whole in-house team to focus on your PPC campaigns may not be viable for some brands and businesses. PPC expertise is not only scarce but also doesn’t come cheap.
Working with the right PPC agency is akin to adding a whole digital marketing department to your organization without adding costs or hiring hassles. Instead, the company will work with you to tailor campaigns that combine creative content, SEO expertise, and data-driven strategies to get you actual results.
Numbers are clear as day: organizations that leverage well-executed PPC ad campaigns realize an 80% uptick in brand awareness, drive web traffic, and boost sales. And partnering with the right PPC agency can help you amplify these benefits efficiently and cost-effectively.