Concise Argument for Hiring an SEO Partner
You might think you can do search engine optimization (SEO) on your own. You could be right. Still, consider the following arguments why hiring an SEO agency makes better sense.
- SEO experts are worth the cost
- Your campaigns can keep up with search engine algorithm updates
- You’ll avoid costly errors
- Industry expertise helps you achieve marketing goals
- You’ll use analytics effectively
An SEO agency helps you get more traffic, better exposure, and improved conversion, regardless of the type of business you have or the website you operate. Are you ready to learn in detail why partnering with an SEO agency is a smart decision?
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An SEO Agency Is Worth the Cost
You can opt to DIY your SEO to save money. But you could commit the common mistakes startups make — investing in superficial rather than sustainable growth. You’ll quickly find that you still need to spend for tools, hosting services, website design, web content, and more. SEO costs could quickly escalate if you overlook careful planning and research.
That’s where an SEO agency becomes vital.
However, hiring an SEO agency could be costly. Depending on your project size, goals, location, and industry competition, you’re looking at $50 to $500 per hour, sometimes more. That is much higher than doing SEO independently.
But an SEO agency will focus on your site. It will ensure traffic growth and sustainability by leveraging analytics for data-driven strategies targeting the right audience. They update your site per Google algorithm changes to help your search engine ranking.
It indeed costs more to get an SEO partner. But you can't put a price on the confidence and satisfaction you feel knowing that specialists handle your campaigns.
Keep Up with Changes and Gain More Knowledge
SEO requires continuous monitoring and updating of your website. You need to update your site to meet Google’s ever-changing algorithms, even with established strategies.
But who can keep up with hundreds of updates a year? An experienced SEO agency can!
With an SEO agency working on your website, you can be sure you are keeping up with changes and trends. An SEO professional who understands the latest SEO strategy can keep the site consistently ranking high on search engine results pages (SERPs).
Here are some best practices SEO experts follow.
1. Using Google and Third Party Tools
SEO professionals will ensure you won't miss any algorithm updates by using critical tools. One of these is Google Alerts. This tool lets you stay ahead of the latest updates and keep up with your competitors.
Google Alerts check the internet to collect information about your keywords. It also helps discover how well your keywords are doing and what keywords are trending. Plus, you can create customized notifications.
Other useful tools for the latest updates are SEMrush Sensor and Rank Ranger.
2. Following Experts in Google and SEO
Numerous experts and thought leaders are maintaining blogs and other content about SEO. Your SEO partner follows these blogs for fresh updates. They use RSS feeds to keep updated on the latest content from these reliable sources.
3. Creating High-Value Web Content
User experience has always been a major Google ranking factor, and so are backlinks and page speed. Your SEO partner will overhaul your content to create a better user experience and secure your ranks on SERPs.
But you can’t use just any content. You need high-value content to increase UX. Your SEO partner will use how-to instructions, product comparisons, fact sheets, industry reports, case studies, user manuals, podcasts, and more.
4. Considering Algorithm Changes One-by-One
Your hired SEO partner will change site elements one at a time. They do so to track results carefully.
Changing your site structure and tweaking page elements to make your site faster are just some of what your SEO partner will do. They will also first check which elements are slowing down your site speed. It could be images, videos, tables, or GIFs. They will add new visual content to improve site speed.
Avoid Costly Errors
An SEO agency will help you avoid costly mistakes such as keyword stuffing. Perhaps you think keyword stuffing can beat search engine algorithms and will result in your site ranking higher. It’s true that many SEO tools recommend using keywords for a certain frequency.
But Google officially says keyword stuffing can lead to a negative user experience. Your site’s ranking could drop, if not be removed from SERPs entirely.
An SEO agency will help in correcting these mistakes effectively and efficiently. They will conduct a site audit to find problems and check issues in technical SEO and on-and off-page SEO. Once done with the audit, they address the problems.
The agency will put strategies in place to avoid future mistakes too.
Achieve Goals and Get Better ROI
SEO helps you rank higher in search engine results pages (SERPs), thus also helping you improve your website’s visibility. As a result, you gain more opportunities for improved return on investment (ROI).
Optimizing your website improves customer service. It helps you understand your client's needs and how they use your products or services. Use what you learn about your customer to develop better products or services that match their customers’ interests. That way, you boost lead generation, if not conversion, and increase your ROI.
Leverage Analytics Effectively
Website analytics reveal your website's overall paid and organic performance. You need a specialist to interpret these analytics effectively and use it to build effective strategies for your campaigns.
Your SEO partner reports the site’s performance and the correct metrics to monitor. Thus, you get a better view of areas for improvement. Site metrics, like organic traffic, tell you how many visitors clicked through search engine results. Such data tells you what types of pages are working, so you create more pages of relevant content and eliminate the ones that don’t work.
Another SEO metric to note is bounce rate, which is the percentage of visitors who leave your page without taking any activity on your page. The bounce rate tells you what content types do not engage the audience so you can change them.
A good SEO partner won't keep you in the dark regarding website metrics. They will help you understand your site performance and develop better business decisions in the long run.
Get an SEO partner to secure a higher ranking on the SERPs. An SEO agency is worth the cost. Site audits, addressing site problems, and creating data-driven strategies are just some of what your SEO partner does for you.
Ultimately, your SEO partner frees you from the tedious tasks of optimizing your website, enabling you to focus on your core functions.
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