Social media has evolved from a platform where you can chat with friends to a powerful tool for social media advertising Atlanta businesses that they can rely on to expand their clientele and stand out.

With over 2 million social media users in Georgia, the opportunities are limitless. The right Atlanta social media marketing agency can help you experience all the benefits of social media marketing.

Follow the tips below to see how social media advertising in Atlanta can have a long-lasting, positive impact on your business.

Before we dive into social media marketing, let’s listen to what Jason has to say about Atlanta fractional CMO services.

How Do I Advertise on Local Social Media?

Advertising on social media isn’t just about posting something on your timeline and waiting for likes to flood in. It requires a lot of planning and research for it to take effect fully. Some steps include:

Set Social Media Goals

Goals guide social media advertising in Atlanta. Setting these goals should be your first step before you start posting. Goals and KPIs are the most effective way to measure the success of your social media campaigns objectively.

The SMART approach is one of the most effective ways to set goals. SMART goals are Specific, Measurable, Attainable, Relevant, and Timebound. For example, if your goal is to gain more followers on social media, the SMART method helps you set more specific benchmarks.

When setting SMART goals, it’d be helpful to ask questions like:

• Exactly how many followers do you want to gain?
• By how much do you want to increase your follower count?
• What is the timeline for achieving this goal?
• What are your specific methods for attaining this goal?

Define Your Audience

Social media is home to people with many diverse backgrounds. The next important step is to define the target audience of your marketing campaign. You can achieve this through audience segmentation.

Audience segmentation involves grouping people according to distinct characteristics. It’s a helpful strategy that narrows down your target audience to more specific audiences. Your audiences can be segmented into the following categories:

• Demographic data (Age, gender, income, occupation, education, etc.)
• Behavioral data (Liked/followed social media pages, social media engagement, etc.)
• Psychographic data (Beliefs, lifestyle values, etc.)
• Geographic data
• Shared interests

This is all valuable information that guides your marketing efforts. It allows you to paint a clearer picture of your ideal customer and target your marketing campaigns to the right people.

Understanding your audience is foundational to successful social media advertising that Atlanta companies can use to attract highly qualified leads.

Choose Your Platform

Each social media platform has its own advantages and target audiences. Selecting the right platforms is crucial for executing a successful marketing campaign.

It’d be helpful to understand how each platform works and what they have to offer before starting your campaign. Here’s a rough breakdown of the different advantages of popular platforms:

• Facebook: Great for broad audiences, community-building, engagement, and scheduling events
• Instagram: Ideal for visual storytelling and building brand awareness
• LinkedIn: Best for B2B marketing and connecting with fellow professionals
• X (formerly Twitter): Good for real-time news and updates 
• TikTok: Aimed at younger audiences, a strong platform for short-form videos
• YouTube: Best for video marketing, whether it’s long-form or short-form

Create Engaging Content

Creating content is crucial to attracting the right audience and providing value to them. Use the information gathered from audience research and analysis of each platform to help identify the best types of content to create. Content for social media includes:

• Blog articles
• Infographics
• Videos (Short-form or long-form)
• Newsletters
• Case studies
• White papers
• User-generated content

Content is how you can connect with your audience and showcase your brand’s unique identity. Each piece of content you post is value-added to your users, whether it solves a problem or provides new knowledge.

Meaningful content that aligns with your brand’s unique identity leads to greater visibility, increased sharing, and higher brand engagement.

Why Social Media Advertising in Atlanta Matters: 7 Reasons

Listed below are some of the advantages of leveraging social media advertising in Atlanta to boost your marketing efforts.

Build Brand Awareness

When you’re in a densely populated and competitive city like Atlanta, developing your own unique identity is crucial to standing out. This is where the fractional CMO’s expertise comes into play.

Fractional CMOs are branding specialists who can help companies determine their unique selling propositions. Social media serves as a powerful tool to communicate this to your audience due to its broad reach and accessibility.

FCMOs also analyze competitors in the same industry and identify any potential gaps that your company can fill. They also assess their strengths and weaknesses as well as their own, using a comprehensive SWOT analysis to help strategically position themselves in the market.

Talk With Customers in Real Time & Respond to Feedback

Social media is one of the easiest and most convenient methods of communication, making it ideal for creating connections and building strong relationships with your customers.

Due to its ease of use and instantaneous response, it becomes significantly faster to accommodate customers’ inquiries and feedback. All it takes is a few clicks before a customer can reach a company representative and address any concerns.

Quick and hassle-free customer service is key to increasing customer satisfaction and engagement. Your relationship with the customer also becomes stronger.

Drive Website Traffic and Lead Generation

One of the most critical aspects of digital marketing is generating sufficient traffic to your website or e-commerce store. While this may be tricky to do from scratch, social media advertising provides a helping hand in driving more leads and traffic to your site.

For example, Facebook ads are ideal for B2C marketing. Through advertisements on this platform, you can reach a significantly wider audience and encourage new leads to visit your site.

Social media ads can also spark a variety of calls to action, such as signing up for an email list or purchasing a product or service. Before you know it, you’ve already acquired a good amount of brand-new leads.

Measure Results and Progress

It’s a common mistake to think that social media marketing simply involves posting things and waiting for people to respond. However, social media offers an objective perspective on your marketing efforts in terms of local market analytics.

Social media is a robust platform that enables you to track and measure results in real-time. By tracking engagement metrics, businesses can eliminate guesswork and make data-driven decisions on how to improve future campaigns.

FCMOs also use third-party tools Google Analytics to accurately monitor social media traffic and measure your campaign’s performance. (Check out this helpful guide on Google Analytics for beginners.)

Some important metrics to consider include:

• Number of impressions
• Number of likes
• Number of shares
• View count
• Return on investment
• Clicks-through rate
• Conversion rate

Advertise Across Different Social Platforms

Social media advertising enables businesses to reach a large audience, and that’s just using one platform. Imagine how much wider your reach will be if you utilize multiple platforms simultaneously.

For example, Facebook is a versatile platform that excels in community engagement and interacting with broad audiences. On the other hand, LinkedIn is great for B2B advertising and connecting with professionals.

Each platform has its own strengths. Regardless of which one/s you use, you’ll be able to speak to different audiences with diverse backgrounds. This broad spectrum of customers increases your chances of finding qualified leads that you might not have seen on a single platform.

Integrate Social Marketing With Other Marketing Channels

It’s no secret that marketing isn’t a one-man job; not only does this apply in the workplace, but also in the digital space. There are times when social media marketing alone isn’t enough.

Therefore, social media marketing should be integrated with other channels for a business to harness its full potential. After all, marketing is a combination of multiple platforms (content marketing, SEO, etc.) all working holistically to create a unified representation of the brand and a consistent experience for the customer.

For example, posting something on Facebook is good, but you can achieve even greater results by adding a link to your website or landing page. Not only does this increase engagement, but it also boosts website traffic. 

The same principle applies the other way around; you could leave a link to your social media profiles at the end of published content on your website as a way to gain new followers.

Increase Network-Building Opportunities

Social media isn’t just for connecting with customers and followers; it’s also an avenue where businesses can collaborate and build their network. 

Whether you’re a large business seeking to form new partnerships or a nonprofit seeking new supporters or sponsors, social media is a valuable tool to have.

Platforms like Facebook and LinkedIn are also used to host networking events such as webinars, virtual conferences, and industry-specific events where businesses and professionals can collaborate and share insights.

What Can an Atlanta Social Media Marketing Agency Do for You?

With the help of a fractional CMO and the right marketing agency, you can boost your digital marketing presence in Atlanta and skyrocket your business’s success.

Marketing Audit

A fractional CMO conducts an audit to determine the overall effectiveness of your social media marketing efforts. This involves analyzing current and previous campaigns across all social media platforms.

An audit requires social media teams to look at various factors, such as audience engagement, content quality, and return on investment and ad spend. This helps objectively determine what areas of your campaign were successful and what areas can be improved.

Once the audit process is finished, your FCMO and social media marketing agency devise a clear roadmap that objectively outlines all future social media campaigns to achieve better results. This also helps companies make data-driven decisions on how to approach social media marketing moving forward.

Social Media Strategy

A successful social media marketing strategy requires thorough planning and research. This is where Atlanta digital marketing agency services come in handy.

An FCMO devises a detailed social media marketing plan that aligns with your company’s objectives. They achieve this by setting clear goals and key performance indicators (KPIs) to measure success and track progress toward achieving the desired outcomes.

An agency also helps companies develop a clear understanding of various social media platforms and their respective audiences. This allows them to tailor specific marketing campaigns to each platform, maximizing its potential and targeting the most relevant audience.

Organize Your Marketing Team

A well-organized marketing team is key to executing a successful social media marketing strategy. The fractional CMO plays a crucial role in leading the social media team and ensuring that everyone contributes their part.

The FCMO can also assist in hiring potential candidates to fill specific roles. They provide their professional input and facilitate training and onboarding to ensure that the best candidates are selected for the position.

Additionally, each social media team has different roles, such as copywriter, data analyst, graphic designer, and so on. FCMOs are also responsible for delegating tasks to the most suitable team members, ensuring that all outputs meet the highest quality standards.

Given their strong leadership, FCMOs are also instrumental in upskilling your team. They provide necessary tools and resources that help team members improve and gain new skills and knowledge.

Set Up Social Media KPIs

An Atlanta social media agency defines clear and concrete key performance indicators (KPIs), which are essential in measuring campaign performance. These KPIs may include relevant metrics such as:

• Engagement rate
• Follower growth
• View count
• Click-through rates
• Conversion rates
• Organic traffic

These KPIs allow you to track campaign performance in real-time. These insights also provide valuable information on how your audience engages with your content on social media, offering data-driven insights that help improve performance and increase brand awareness.

Social Content Creation

Content on social media isn’t limited to status updates or pictures. An Atlanta social media marketing agency helps create high-quality, shareable content, including guest posts, emails, and PPC campaigns. Each piece of content blends creativity and strategic planning, ultimately driving results and increasing audience retention.

An FCMO also determines the best types of content to create and the best times to post it. One of the best tips to perfect your content creation process is to create a content calendar.

With this calendar, you can provide your audience with valuable content regularly. A calendar also adds organization and structure to your content strategy, ensuring you’re not posting haphazardly.

More Insights From an Atlanta Social Media Marketing Agency Here

The power of social media is not to be underestimated. With the right agency and the proper resources, social media can elevate your business to new heights and attract new, loyal customers.

Whether you want to enhance your social media presence or succeed in affiliate marketing in Atlanta, Digital Authority Partners offers a comprehensive suite of fractional CMO services to increase brand visibility and foster strong connections.

Contact us today to build a social media presence that delivers real ROI!