| June 22, 2017

Best Marketing Blog Posts of the Week (6/22)

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At Digital Authority Partners we love to stay on top of the latest marketing trends and we are always on the lookout for the best marketing blog posts in the industry. In this weekly article, we highlight the most informative and actionable blog posts we have come across on the internets over the last week.

1. Six Content Creation Tips for Big Results: The Contrarian Approach

by: Deborah Holstein

for: Marketing Profs

Single red arrow pointing in opposition to a sea of white arrows on chalkboard

Why we liked it.

As technology advances, Marketers know that the call for content is only increasing. As a result, it becomes ever more important for said content to be of quality, and make an impact where it is used. Deborah highlights in the first highlight article of the week, six foolproof tips to make sure that the content you are creating rises above the crowd to make an impact, instead of simply creating the content for contents sake. Read the full article here.

2. 2017 Mid-Year Content Marketing Checkup

by: Joe Pulizzi

for: Content Marketing Institute

Content Marketing Institute blog: 2017 Mid-Year Content Marketing Checkup by Joe Pulizza

Why we liked it:

With content constantly becoming more important, and constantly changing to fit company needs, it is crucial to stay on top of maximizing your content marketing productivity. That begins with assessing what is working and what needs tweaking in your content marketing strategy. Joe highlights some of the key takeaways when assessing your strategy to reach its maximum potential. Read the full article here.

Need help with your content strategy? Be sure to check out our unique approach to help you create the best content, here.

3. Final Countdown: Developing a Pre-Launch Marketing Strategy

by: Eric Wall

for: Business 2 Community

hot air balloon floating in horizon

 

 

Why We Liked it: 

When releasing a new product or service, or even starting up your company, it is never too early to start thinking about a marketing strategy. The best releases are those that have done the research beforehand, so that when the time comes, the release is done with plenty notice and gets the expected results. It does not bode well to release a service or your company for that matter, and then decide how to better market yourself. In this article, Eric highlights the key aspects to focus on when working on a pre-launch strategy. Read the full article here. 

4. SEO: The missing piece in brand protection

by: Bobby Lyons

for: Marketing Land

last piece of puzzle being placed

Why we liked it:

Bobby highlights in this article the importance of SEO, and how to apply it effectively, rather than using it with no real gain. The first step is understanding how to use SEO properly. Then it is critical to use it in a way that is often overlooked: protecting your brand. Driving traffic online is a big factor in what consumers see your product, and that traffic can make a large difference in keeping your brand relevant and giving it the appeal and notice you want. Read full article here.

For better web traffic towards your site, don’t forget to visit our SEO optimization services here.

5. Five Reasons No One Cares About Content Marketing (and What to Do About It!)

by: Marcus Varner

for: Convince and Convert

Content Marketing Institute blog: 5 Reasons No One Cares about Content Marketing by Marcus Varner

Why we liked it:

As content marketing grows, a term Marcus points out did not even exist 10-15 years ago, it is starting to reach and seep into all areas of business. As a result, it should be seen as important and treated with respect. Unfortunately as Marcus highlights, it is a section of business often overlooked or under-appreciated, seen as something almost anyone can do. Also highlighted in the piece is how to show the value in good content marketing to ensure the quality work can stand out from the “other guys”. Read full article here.

 

That wraps up this weeks post. See you next week for more great blogs!

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