Here at Digital Authority Partners, we try to stay abreast in all the latest in marketing. In this weekly article, we always try and gather the most informative and actionable blog posts we have come across on the internets over the last week.
1.The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach
by: Alfred Lua
for: Business 2 Community
Why we liked it.
Everyone knows Facebook is a great tool for connecting with friends and family. As the social behemoth continues to expand, however, it’s also become a formidable business platform, developing a reputation as one of the best ways to connect with potential clients, customers, and like-minded individuals. In his article, Alfred lays out the steps businesses can take to build and cultivate a Facebook Group that is interesting, engaging, and aligns with their brand. An important read for anyone looking to expand their business presence and become an authoritative industry figure. Read the article here.
2. 27 words that can trip up even expert spellers
for: PR Daily
Why we liked it:
Cue spell-check, please. Try as we may, some words continue to evade us. Does broccoli have one l or two l’s? Does the thought of misspelling misspelling keep you up at night? Worry not! Laura shows us 27 of the most commonly misspelled words and corrects our years of bad habits. Will it finally stick? Here’s hoping. Check out the full list here.
3.Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program Adoption
by: Heather Rast
for: MarketingProfs
Why We Liked it:
Content marketing works. But creating a content marketing plan is often far more difficult than we are led to believe. In this article, Heather shares the steps you need to take to implement and execute a powerful, successful content marketing program. Don’t let excuses or poor planning stop your company from reaching its potential! Make sure to follow these steps on your way to success.
4. Facebook will rank links to slow-loading pages lower in people’s news feeds
by: Tim Peterson
for: Marketing Land
Why we liked it:
As if you needed another reason to optimize your content: Facebook recently tweaked its news feed algorithm to penalize slow-loading pages. This means that the longer your link takes to load, the lower it will rank on people’s news feeds. Here, Tim explains how and why slow-loading pages rank lower on Facebook’s feed, and also provides a guide to help you increase the visibility of your links and posts. Read the article.
For making sure your website and content are notice and optimized, be sure to visit our analytics services here.
5. Content Marketing Is a Job, Not an Art Form
by: Jay Baer
for: Convince and Convert
Why we liked it:
We all want to create great content. But why? Sure, we want it to look nice and read well, but ultimately, what we really want is results. In his most recent blog post, Jay reminds us that while good content is important, we are not creating art, but rather a means to a business end. This post tells it like it is, and highlights what successful content actually looks like. Read his article here.
That wraps up this week’s post. See you next week for more great blogs!
