PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...
If you're in the business of medicine, then you know that search engine optimization (SEO) is key to your success. But what are the best tools for medical SEO? And how can you make sure that you're using them effectively?
There is so much software out there that it can feel overwhelming to choose the best. However, we'll answer all of your questions in this article and help you choose the best SEO tools for your medical business.
Before we jump into the tools, let's cover the significance of medical SEO.
Why Is Medical SEO Important?
SEO is essential for any business that wants to be visible online. Still, it's vital for companies in the medical industry.
People in the medical industry are often searching for specific information and products. With SEO, you can target these particular customers and help them find the information they're trying to find. If you're not ranking high in search results, you could be missing out on potential patients.
Additionally, SEO isn't like pay-per-click advertising. That means you don't have to spend X dollars per new customer. Instead, the SEO channels you create will continue to bring in new patients for years to come.
That's why SEO's return on investment (ROI) can be significantly more than PPC ads and other forms of marketing. Depending on your location, the growth and returns can be exponential.
What Are the Best Medical SEO Tools?
Note: We've included both free and paid tools for SEO on this list.
1. SEMrush (All-in-one)
SEMrush comes in at the top of the list because of its versatility. There isn't an SEO tool or feature missing from the software. The amount of features included with SEMrush (free and paid) is unparalleled on this list. You can obtain data about your competitors, keyword analysis, and tools for link building.
Additionally, there's a free version of SEMrush if you'd like to test out the software. You can get accurate SEO analysis, keyword research, and competitor analysis.
Pricing: The paid plans start at $99.95 per month
2. Ahrefs (All-in-one)
Another top-tier SEO tool is Ahrefs. Many SEO experts use and love it, and you can tell by the praise it receives from other online blogs. So what makes Ahrefs so unique? Ahrefs is not cheap; however, certain features are exclusive to Ahrefs.
For example, with Ahrefs, you can estimate the traffic for the top ten results on a search page. Therefore, this is valuable information because you can use it to benchmark your growth and see how long it will be until you can outrank your competitors.
Another feature exclusive to Ahrefs is that the crawlers search ten different search engines, not just Google. Seeing additional data from giant search engines like Amazon search or YouTube search is immensely valuable to blogs with video content or selling physical products. You're able to target your keywords effectively for different purposes.
Pricing: Pricing for Ahrefs start at $99 and goes to $999.
3. Google Analytics & Google Search Console (SEO analytics)
If you want to do SEO, you need to be using Google Analytics and Google Search Console. They're both free tools provided by Google, so there's no reason not to be using them.
Google Analytics is important because it allows you to track your website traffic. You can see how many people are coming to your site, where they're coming from, and what pages they're spending the most time on. This data is critical for understanding how well your SEO efforts perform and where you need to make changes.
Google Search Console is also vital for tracking your SEO progress. With this tool, you can see which keywords you're ranking for, how often your site appears in search results, and if there are any errors with your website. These tools are essential for understanding your SEO progress and making changes to improve your rankings.
Pricing: Both Google Analytics and Google Search Console are free.
4. Moz Pro (SEO suite)
Moz Pro is an all-in-one SEO suite that includes several different tools: keyword research, link building, rank tracking, and more. Moz Pro is an excellent option for businesses that want an all-in-one solution for their SEO needs.
One of the unique features of Moz Pro is the MozBar. The MozBar is a browser extension that allows you to see vital SEO data for any website you visit. This data includes domain authority, page authority, and more. It's a great way to see how well a website is optimized and compare it to your own.
Pricing: Plans start at $99 per month
5. Siteliner (SEO analysis)
Siteliner is an excellent tool for analyzing your website's SEO. With Siteliner, you can check for duplicate content, broken links, and more. This data is valuable for understanding where your website needs improvement. One of the best things about Siteliner is that it's free to use. That means you can get valuable insights into your website's SEO without spending any money.
Pricing: Siteliner is free to use.
6. KWFinder (Keyword research)
KWFinder is an excellent tool for finding keywords. With KWFinder, you can find long-tail keywords that you can rank. This feature is valuable because it allows you to find keywords that you can rank for without much competition. KWFinder is also one of the most affordable keyword research tools.
Pricing: Plans start at $30 per month
7. AnswerThePublic (Find content to write about)
AnswerThePublic is an excellent tool for finding content to write. With AnswerThePublic, you can enter a keyword and find out what topics people search. What makes this website valuable is that they offer free and paid versions. Therefore, you can find helpful topics within your niche and attract more traffic for free.
Pricing: Plans start at $99 per month
The best medical SEO tools provide a suite of options to help businesses succeed with their SEO. Whether you're looking for an all-in-one solution or need help tracking your website's progress, countless tools can help.
These tools are essential for any business looking to improve their online visibility and increase traffic to their website. We took the legwork out of the equation and provided you with a list of paid and free SEO tools for all of your medical business needs.