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5 Best Ecommerce SEO Tools
Your ecommerce site needs more traffic. Whether you are an Amazon, an eBay, or a brand new start-up – that statement is true. It's the way you get sales, it's the way you get at least part of your income, and it's the way you will grow your business.
Of course, as with anything to do with boosting customer numbers, it is easier said than done; but there are some tools you can use to simplify things for you. As a leading ecommerce SEO agency, we have compiled a list of our top 5 five easy-to-use SEO tools to help you get ahead of the competition.
Coming as no surprise, Google Analytics is of course on our list. This tool is super-powerful on the analysis side of SEO and site/customer behavior and is free to use. Using Google Analytics lets you monitor how much traffic your site is generating organically, and where that traffic is coming from, as well as providing you with granular details about how visitors are interacting with the various elements of your site’s pages.
You will need a Google account to log in to Google Analytics, and when you connect to your website, you will be able to see the demographics of your visitors, along with the browsing, shopping, checkout behaviors, and conversion rates. You will also have access to a raft of other useful information which you can use to better build and target your overall SEO strategy, as well as better design your site to encourage sales and retention.
Page Load Speed
One of the key parts of the algorithms used by search engines is page speed. This refers to how fast your site loads up, and to put it simply – if your site loads slowly, you will rank poorly. The aim of search engine optimization is to rank highly, so next on our list of the best SEO tools for ecommerce is Google’s PageSpeed Insights.
This tool not only measures how quickly or slowly your page loads but also provides you with the information that you need to make changes where necessary. You will be able to clearly see if images are an issue, or if there is dormant code stalling load times. The tool will even give you an estimate of how much time you can save by removing or fixing those issues. PageSpeed Insights is also free to use, so there is no reason that it should not be part of your SEO arsenal.
The idea behind AnswerThePublic is to use Google autocomplete data to find out what internet users are searching for. It might seem basic, but when used correctly, that information can give you a powerful advantage over your competitors. That is because one of the strongest ways to improve your search engine ranking is by conveying to the search algorithms that you are a trusted expert – something that can best be achieved through content marketing.
Content marketing is when you publish an article, blog, or similar piece, which does not necessarily sell your products or services, but positions you as a thought leader. The AnswerThePublic tool gives you the basis for your content – you can use it to find out what your potential customers are searching for in relation to your industry and then write your content in response. The result? The next time someone searches that term, your article is right there as the answer – with links to your ecommerce site for an added boost.
There are free searches available as a taster, but the full packages can cost anywhere between $79 and $199 per month depending on your requirements. Well worth it if your content creators struggle with writer’s block, or you are not getting the results you need from your blogs or articles.
Consistently being outperformed by your competitors? You need to use a competitor analysis SEO tool like Spyfu. You can use the search functionality on SpyFu to find out a raft of information about your competitors – all the GoogleAds they have bought (the data reaches back for fifteen years), and where they are strong on organic search terms, for example.
When you have that information in hand, you can leverage it to make sure you are not wasting your marketing budget on keywords that are too competitive, and instead focus your efforts on the search terms that your competitors are ignoring.
Plans range from $33 to $79 per month, depending on whether you are a basic or professional user – not much money for a lot of valuable data.
Of course, the biggest part of effective SEO is making sure that you are using the right keywords. SEMRush is a powerful keyword analysis tool – you can use it to search for specific words or phrases in different territories, and see details regarding search intent, volume, and how difficult it is to rank for particular terms. Using this information, you can build your content, social media posts, and advertising to leverage the most effective, highly searched terms and ultimately move up the search engine results pages.
You can use SEMRush for free searches up to 10 times per day – which should be plenty for smaller ecommerce sites looking to build an effective strategy. Paid packages range from $120 to $450 per month, so make those free searches count.
Use External Expertise
If all of that seems too complicated or time-consuming, you can always take advantage of an external ecommerce SEO agency. Digital Authority Partners is an award-winning agency with an impressive track record of helping ecommerce sites of all sizes improve their rankings, traffic, and conversions. Get in touch today to find out how we can help you grow.