Building Success With Effective Medical SEO
Not long ago, patients might go from doctor to doctor to find the best possible treatment for their ailment. However, thanks to the internet, patients now research their conditions and treatments online and can find a medical provider online who can offer them the care they need.
This makes medical SEO critically important. In this article, we'll cover exactly how you can build the success you need with effective medical SEO strategies.
What Is SEO?
Search engine optimization (SEO) is the process of optimizing your website for Google search with the goal of getting more organic traffic from potential patients looking for the services you offer. While many factors contribute to your website's ranking on Google, SEO is all about making sure your site is structured in a way that makes it easy for Google's algorithm to understand what your pages are about and match them with the right searches.
This means using the right keywords, as well as providing helpful and relevant content that answer's the patient's questions. It also means having a well-designed website that is easy to navigate and mobile-friendly, because more and more patients use their smartphones to search for medical information.
Why Is SEO Important In The Digital Marketing World?
SEO is crucial because it allows you to reach potential patients who are actively searching online for the services your practice offers. According to a recent study, 89% of patients use Google to find information about their medical condition before making an appointment with a doctor. This means that if your website is not optimized for Google search, you could miss out on many potential leads.
What's more, SEO is important for building trust and credibility with potential patients. According to another study, it states that search ranking of a doc is only the 4th most important factor in choosing them. A doctor's online ratings are the most important factor in choosing. Again, this is because when your website appears on the first page of search results, it gives the impression that you are a credible and trustworthy source of information.
This is especially important in the medical field, as patients look for information about sensitive and personal health conditions. They want to be sure they can trust the sources they're getting their information from, and appearing on the first page of Google search results is a great way to build that trust.
What Are The Different Types Of SEO?
Three main types of SEO contribute to the overall success of your digital campaign. This includes on-page SEO, off-page SEO, and technical SEO.
1. On-Page SEO
On-Page SEO is the process of optimizing your website's content and structure for Google search. This includes using the right keywords, as well as providing helpful and relevant content that answer's the patient's questions.
For example, let's say you run a dermatology practice and a potential patient is searching for information on how to treat acne. If your website appears in the search results but doesn't have any content that covers this topic, the patient is likely to click off your site and onto one of your competitors. However, if your website has helpful and relevant content on acne treatment, the patient is more likely to stay on your site and consider making an appointment.
2. Off-Page SEO
Off-Page SEO means optimizing your website for Google search by building links back to your site from other high-quality websites. Optimizing off-page SEO improves your website's authority and credibility in Google's eyes, which can improve your search ranking. For example, if you're part of an association or have media mentions, these could be potential links back to your website.
3. Technical SEO
Technical SEO is the process of optimizing your website's technical aspects for Google search. This includes ensuring your site is easy to navigate, mobile-friendly, and loads quickly. High quality technical SEO improves the user experience that prospective patients have on your website. This is one of the main factors Google takes into account when ranking websites.
How To Choose The Right Medical SEO Company
If you want to ensure your medical SEO campaign is successful, it's essential to choose the right company to work with. Here are a few things to look for:
1. Check To Ensure Your Speciality Is Covered
The first thing you should do is check to see if the company you're considering working with specializes in medical SEO. You want a digital marketing firm that knows medical SEO and has the knowledge and experience to help you achieve success.
2. Ask For References And Reviews
Once you've narrowed down your options to a few companies, ask for references and reviews from past clients. This will give you a good idea of the quality of the medical SEO company’s work and whether they're likely to be successful in helping you achieve your goals.
3. Interview Potential Providers
Finally, be sure to interview potential providers before making a decision. You’ll probably have lots of questions about marketing, websites, and SEO, and getting answers from a provider helps you know them better and develop a solid relationship. It's essential to choose a company that you feel comfortable working with and trust to help you achieve success.
Medical SEO is a great way to improve your website's visibility and authority in Google searches. By optimizing your website for the right keywords and providing helpful and relevant content, you can attract more patients to your practice.
When choosing a medical SEO company, be sure to look for one specializing in the medical field and ask for references and reviews. Have your questions ready when you interview potential providers to get to know them better.
Do you want to improve or start your medical SEO campaign? Contact us today, and we'll be happy to help!