Creating Content That Attracts Luxury Travelers for 2023
So what's the formula for writing content that attracts luxury travelers for 2023?
It's four I's: Information, Interaction, Insurance, and the Internet.
Nowadays, luxury travelers search for more reliable data online to find the next exciting and unique trip out of town or overseas. This elite group is searching for more once-in-a-lifetime exclusive and private experiences, especially since the threat of Covid-19 still lingers. Offering this select group ultimately, fast and efficient mobile transactions in a snap will guarantee instant bookings for this year.
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Here is a round of four I’s to spice up your Luxury Travel Digital Marketing campaign.
Information. Luxury travelers need to know practical information about the latest travel destination they have in mind. For example, they are dreaming about going to the Maldives. They would want to know the specific imagery in that place, the thrilling activities they can do, the look and features of accommodation, the sample itinerary, and the trip package cost.
Remember that the cost is the last thing for these able travelers and are willing to spend for the experience. All they need is a comprehensive set of information that lets them know the overall experience. A virtual reality (VR) video that showcases the look and feel and the actual footage of activities in that place would be helpful to seal the deal.
VR videos validate what's in the person's mind and give a rehearsed feeling of satisfaction. Doing this pre-taste of what your hotel or resort can do would appeal to their quest for a superb and delightful experience. Next, chart the content distribution throughout your social media pages, websites, and apps. Make sure these have direct payment capability via digital payments.
Contact our Las Vegas Content Marketing Agency to learn more about how you can integrate online payments into your social media sites.
Interaction. Luxury travelers want to have the social media page that they are currently into to be as responsive as possible and accommodating to their queries. Integrate artificial intelligence to create real-time responses to inquiries into your website, social media sites, and apps. To learn more about how artificial intelligence works, read here.
Should they proceed in booking the hotel room, they would like to transact the payment right there and then. Therefore, upgrade your social media page into a business account and enable e-commerce features that integrate bank fund transfer, digital currency, and other modes of payment. Train your staff to process these online payments and address common technical issues and concerns. Read this article on how cryptocurrency plays a significant role in business nowadays.
Optimize your Facebook, YouTube, Instagram, Tiktok, and other social media sites with interactive features that provide your clients with a pre-travel experience with your hotel or resort. Videos that showcase a 3D, panorama, AV, and VR story about your hotel or resort are a sure way to captivate and engage senses into reserving that next holiday trip to your place.
Another way to cultivate interaction among luxury travelers is to connect with the local community by partnering with nearby establishments such as restaurants, convenience stores, shops, event places, and transportation hubs. Include these in your in-hotel Travel Guide and ask your clients to mention your hashtag as they post their photos on social media. Then, reply with your clients' posts and thank them for booking your place.
Participate in local events, take photos, share and add hashtags, engage in discussions, and show your social media sites of local entertainment. It also encourages local travelers to maximize what they have in their hometown amidst the tight travel restrictions. Going local is still the staple way to keep that revenue coming for your business. Interaction is vital for online and offline activities to keep the network of luxury travelers interested in your hotel or resort.
Remember to implement health and safety protocols in all activities, so you can keep your staff able to accommodate guests.
Insurance. Update your company's partnership with leading health insurance companies in your country, and inquire about the extent of their services with other nations. Ask nearby hospitals for the names of medical insurance cards they accept and inquire about the procedure for processing emergencies.
Inform your clients about the health and safety procedures that your hotel is implementing and which insurance cards nearby hospitals accept. In addition, post updates on your social media sites, websites, and apps about the current government guidelines on Covid-19, so your prospects and clients know how to prepare for their travel.
Be specific about the health requirements you mandate, including any holding days they need to undergo. Be clear who spends for the RT-PCR test or whether the presentation of the vaccination card is enough upon checking in.
Educate your guests on how they can further protect themselves from the virus while enjoying their stay in your hotel or resort. Including this information in your content will boost your clients' confidence that your hotel or resort is a safe zone. To learn more about international health insurance coverage, read here.
Internet. Luxury travelers still want to keep in touch with the rest of their loved ones, friends, and colleagues while away from home. Sharing their photos on your site to their social media accounts is part of the fun, so keeping your internet at high speed is a plus factor.
Mention in your online ads that you have high-speed internet in your facilities and rooms. Offer exclusive rooms with dedicated Wi-Fi modems, sockets, power banks, and ergonomic tables and chairs. Have a pre-travel survey on what your clients need upon checking in, so you can personalize their stay, and they will appreciate your thoughtfulness.
You can even provide personal assistants for VIPs to help set up gadgets, access the Wi-Fi, or even aid the online food and supplies delivery services. These acts make them comfortable amidst the pandemic and will surely reap excellent reviews and repeat bookings.
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Information, interaction, insurance, and the internet are the four I's that you should check out and try implementing into your Luxury Travel Digital Marketing Campaign in 2023. Digital Authority Partners can help you get started on your new content marketing journey.
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