How Dentists Can Build Marketing Power With SEO
Extended lockdowns, shutdowns, and reduced work hours are situations that dental clinics have faced. Amid the global health crisis, people still needed dental care and looked for ways to reach out to their dentists. An alternative way to continuously provide dental service was to set up a virtual dental clinic via a website.
A website with ecommerce and telehealth features is enough to help you get started with your virtual clinic. Then you need search engine optimization (SEO) to help your website reach your target audience and receive inquiries. Having a virtual clinic enables you to keep up with the times and attend to the needs of the community at the same time.
Here are ways dentists can build SEO marketing power:
Conduct Market Research
People may think that owning a dental clinic is cool and the dentist is good to go, but that is just the beginning. The larger work is marketing every day and accommodating patients at the same time. Marketing requires professional expertise, along with being a licensed dentist if they have to do this on their own.
Marketing work starts with conducting market research. Determine the goals of setting up a clinic and create a portfolio. Specify the short-term and long-term marketing goals of the clinic and create a digital campaign.
You can seek the services of a digital marketing agency specializing in SEO for dentists to help you conduct market research and run an internet marketing campaign.
Run a Website for Your Practice
Build a website with ecommerce and SEO capabilities. Setting up an online clinic will help you improve customer loyalty, continue providing dental services, and welcome new patients. Ask your web developer to implement SEO optimization techniques when developing your website.
SEO works by integrating meta tags in a website’s source code to signal search engine crawlers about the purpose of your site and the services you offer. Meta tags are specific snippets of text that tell search engines what your site can offer users.
With the help of a digital marketing expert, you can start a link-building campaign that will allow for connections among web pages and other websites. Internet marketing campaigns include guest-posting, blogging, directory listing, etc.
Maximize Your Social Media Presence
Integrate your social media accounts into your website. Create enticing posts and add links from your web pages to enrich your link-building campaign.
Ask relevant sites if you can post your content and mention your website URL. You can also partner with vloggers to feature you and your clinic so that you can have more exposure.
SEO can improve your online visibility and connect you to your target market. If you have more blogs, you can have more links connecting from your website to your social media accounts.
Additionally, you can use YouTube. Provide educational content for your patients. Add keywords to your titles and descriptions. You can also set up a Facebook Shop via an ecommerce business account that lets you accept digital payments through your social media account.
You can also connect your Facebook Shop to your Instagram account to attract more visitors and potential clients.
Market to Your Local Community
With local SEO, you can gather people around your region and inform them that a dental clinic is open for them. Set up Google My Business for your clinic so that it will show up in local search results.
Local marketing allows you to reach out to an available group of people who are willing to visit your clinic. When they are familiar with your clinic, they are willing to schedule an alternative virtual consultation and pay online.
Your goal is to make your presence known in your region and capture your target audience’s attention. If you build relationships in the community, marketing will be easier.
Participate in Community Activities
Coordinate with a local health clinic or a public hospital and participate in medical and dental missions. You can volunteer for community events and render dental services. This way, you show your concern for the community, and people will appreciate your efforts.
Consider this your public relations project. This may not earn you money, but the rewards are fulfilling. You will begin to see people approach you sincerely, and they will have the initiative to recommend your clinic to their families, friends, relatives, and neighbors. Word-of-mouth is still an effective technique for connecting to your target market.
Partner with Influencers
Try to make friends with personalities and social media influencers and create content for your social media pages. Select influencers who share the same values and create engaging posts to attract your target audience. You can also connect with schools and co-partner events.
On the other hand, you can organize your own events and send proposals to schools for partnership programs. If there are medical clinics in town, you can participate in health programs to provide your community with more access to medical services.
You can also turn yourself into a social media influencer who provides reliable dental content for patients through your social media channels.
Building your SEO marketing power will take time. You need to develop internet marketing strategies for your website and social media sites. You also need to establish relationships with your target audience.
Maximize the opportunities in your local community and build lifelong friends; they can become your regular patients. Most parents prefer a dentist nearby for their children and entrust routine dental checkups to that dentist.
Offer your patients alternative virtual consultations to reduce the risk of spreading Covid-19 and then reschedule physical dental visits. Gear up your dental clinic with the required health and safety protocols to make your patients feel secure.
Marketing your dental services can be challenging, but with the help of an SEO agency such as Digital Authority Partners, this can become easier. Serving in the healthcare industry can be beneficial and rewarding during and after the pandemic. Contact Digital Authority Partners now to get started with your virtual clinic.