Today’s Most Successful Dentist Offices Need Search Engine Optimization
Gone are the days when you rely on word of mouth to gain clients for your dental clinic. This pandemic has redefined marketing and has proved how helpful Search Engine Optimization (SEO) can be in attracting the target market. SEO remains one of the most effective strategies to gain inquiries every day. SEO helps you reach out to your target audience and drive traffic to your website and social media sites.
You will first have to set up your website and social media sites to build your virtual dental clinic. Then, integrate SEO for dentists to help make your sites visible on the internet. You will then have to develop your social network and reach out to your local clients, to have regular inquiries.
Here are the SEO techniques that most successful dentists accomplish to gain daily traffic to their sites:
1. Conduct Daily Local Internet Marketing Campaign
Plan, create and implement a local internet marketing campaign for three months. This campaign can be a series of blogs, vlogs, photo posts, promos, vouchers, and events that attracts your target market and draw attention to your website and social media sites.
Prepare the content and schedule a daily auto-post on Facebook. You will have to upgrade to a business account, so you can customize your post and boost its visibility to the target audience on Facebook.
Create a database for logging your prospects and tracking their conversion. Integrate your social media account and website to build your links and widen your reach. Ask your web developer to add a video conferencing feature to your site. Hence, you conduct video consultations for your patients who are restricted to travel.
Upgrade your website into eCommerce, so you can readily receive digital payments. The tasks of conducting SEO for Dentists can be challenging. Still, with the help of a Digital Marketing agency, you can see the growth in your revenue after the first quarter.
2. Create Social Media Campaign Using Lead Advertising
Lead advertising is one way to build your client database and convert inquiries into sales. Create promos and online events (virtual dental seminars and tours) and registration. Tell the participants how you will use their details and uphold data privacy.
Log details in your client database sheet and follow up on each one regarding your in-house consultation services. Give discount vouchers to encourage parents to bring their children to the clinic and persuade adults to undergo needed dental treatment.
Show through video how your clinic has been abiding by state health and safety protocols regulations. Demonstrate how your teeth cleaning or tooth extraction is done in your clinic with dentists and staff wearing prescribed PPEs, gloves, and other safety gear
Lead advertising aims to gather actual email addresses and mobile numbers of prospects for further presentation of your service through follow-up or meetings.
3. Record Vlogs and Promote on YouTube
You can educate people on the importance of dental hygiene and undergoing needed dental treatment. For example, create 1 to 3-minute vlogs about proper flossing, brushing, or cleaning retainers.
Educate parents on encouraging their kids to brush their teeth three times a day. You can even plug a jingle for kids about how fun brushing one’s teeth is. Then, attend to teenagers' need for braces through an excellent video.
Demonstrate how safe a tooth extraction can be using your modern devices. For example, those who need to undergo severe dental procedures address their hesitations and doubts through an informative talk.
Add keywords to the title and description of your video and optimize your vlog on YouTube. For example, mention your website, social media URL link, and contact details in the description section to lead people to your sites with telehealth and eCommerce functions.
4. Create Quick Video Clips in TikTok
You can have short dental care tips videos on Tiktok to capture young people who need dental braces or fillings. Inform young people how to remedy embarrassing situations by facing an actual dental treatment. Use the cause and effect technique, testimonials, and peer bandwagon strategies to persuade young people to undergo dental treatment.
Tiktok utilizes music and dance as its main features. So, for example, invite influencers to visit your dental clinic and let them groove a little bit after they have a cleaning or braces adjustment procedure.
If you have the guts, you can run a line about health and see the reactions of your followers. Always leave your clinic’s contact details, so potential clients can reach you when they are ready to have their braces on or undergo the tooth filling procedure.
5. Open Your Facebook Shop and Integrate with Instagram
Facebook is gaining more and more followers and is moving into the metaverse as a new era of communication. Expect eCommerce to be more active on Facebook as people use this platform for messaging, interacting with friends, and learning updates.
Take advantage of how it can help you capture your target market and bring your brand closer to their fingertips through opening a Facebook Shop. The new wave of eCommerce and video calls from Facebook Shop lets you set up your virtual clinic, process inquiries, and conduct telehealth consultation.
Facebook Shop business account lets you accept digital payments such as PayPal, credit card, and other methods. Facebook remains the hot media for conducting eCommerce during this pandemic. People resort to mobile phones to access information, exchange messages, communicate needs and shop for supplies.
You can also integrate Facebook Shop with Instagram to attract more people into deciding to face their dental care plan.
6. Publish Regular Blogs
Write informative content about common dental illnesses or aesthetic dental services. Discuss how your clinic can help people undergo treatments and procedures. Show through photos how your clinic has implemented Covid-19 health and safety protocol to protect patients from contracting the virus.
Blogs drive SEO campaigns through links in your content that lead to your social media pages and other relevant sites. The rich link-building base that you have for your website establishes your online presence and authority on the internet.
The more quality content and internal and external links you have, the greater the chance for you to rank higher on the search engine results page. Make sure that you write original content each time and include relevant links that will raise the popularity of your blog.
Other SEO strategies can be establishing partnerships through conferences and participating in local events.
The strategies can be overwhelming especially when you need to write daily blogs and The strategies can be overwhelming, especially when writing daily blogs and coordinating with local officials for community dental and medical missions. However, you can designate some of the internet marketing tasks to reliable web development and internet marketing specialist like Digital Authority Partners so you can concentrate on attending to your patients.
Digital Authority Partners has years of experience in providing technology solutions for the healthcare and medical industries. So start now and see how successful you can be even during this pandemic.