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How Your Digital Design Can Increase Engagement
It's no secret that the internet is very noisy, especially with more than 1.88 billion websites active today. As a result, it can be challenging to stand out and get people engaged with your content. However, you can increase engagement on your website through the proper use of digital design. This blog post will discuss utilizing digital design to improve website engagement.
What Is Digital Design?
Digital design is a term that describes the way that you present your website to viewers, specifically through the use of color schemes, images, and fonts. It's how visitors perceive your website's design as a whole. Unfortunately, recent studies discovered that organizations are not emphasizing the power of digital design, which can impact your website's bottom line ROI.
Digital design is essential because it can help create a positive first impression of your website. In addition, it can help to improve the usability of your website and make it more visually appealing to visitors. When done correctly, digital design can also encourage visitor engagement by making your website content more readable and easier to navigate.
5 Ways Digital Design Increases Engagement
If you're curious about how digital design can increase engagement on your website, here are five ways that a proper design layout can impact the user experience.
1. Increases Usability Of Your Website
When it comes to website usability, digital design is critical. A well-designed website will be easy to navigate and use, encouraging visitors to stick around longer. In addition, by making your website more user-friendly, you'll reduce the chances of potential clients getting frustrated and leaving your site altogether.
For example, if you have a lot of content on your website, it's essential to use an easy-to-read font and break up the text with images. As a result, your website will become more visually appealing and easier to scan. In addition, using clear navigation menus and buttons can help visitors find what they're looking for quickly and easily. Remember, the average time spent on a webpage is only 54 seconds, so you need to make the most of this time and keep your reader interested.
2. Directs Your Customers To Where They Need To Go
One of the main jobs of digital design is to guide your customers where you want them to go. By using clear and concise navigation, you can help visitors find what they're looking for without getting lost on your website. You can also use directional cues to lead people in the right direction.
For example, many websites convert a potential client into a paying client by pushing them through a sales funnel. By using the right digital design, you can funnel your leads right into the areas of your website that you want them to see. Also, it will increase the chances of them completing the desired action, such as making a purchase or signing up for a newsletter.
3. Consistent Color Scheme Attracts Customers
When it comes to website design, color is essential. The right colors can help attract your target audience's attention and make them stay on your site longer because it helps to invoke a specific feeling. For example, warm colors like orange, yellow, or red invoke happiness, anger, love, and passion. In contrast, colors like purple or blue relate to calmness or indifference.
A consistent color scheme throughout your digital design will also draw visitors' eyes towards some regions of interest that you want them to see first. For example, many websites are working hard to generate leads and drive sales, which is why it's crucial to use colors that will attract your target audience. Many websites use different shades of green because the color is associated with health, money, and financial success. If your goal was to provide nutritional services or banking advice, green might be the right color for your website.
4. Offers Opportunities To Connect
When it comes to website design, you want to provide opportunities for potential customers to connect with your brand. By creating a clean, sleek website design, you can help visitors feel more at ease and engage with your brand. Using the right digital design will improve interactions with your audience because fewer obstacles exist, such as broken links, coding errors, or distracting ads.
5. Increases Brand Trust And Professionalism
A well-designed website can also help increase trust and professionalism for your brand. A professionally designed website will look more credible and respectable than one created using a standard free template.
Additionally, using the right fonts, colors, and layouts can give your business an air of sophistication and authority that may be lacking in other less polished websites.
How To Make Behaviorally Informed Design Decisions
While having the right digital design makes sense for any business to increase engagement, it might be hard to know where to start. The great news is that there are plenty of ways to begin creating a digital design that makes sense for your business needs.
First, you'll want to deep dive into the insights on-screen behavior and how users react to different digital designs. The best way to do this is to observe other digital designs and see the differences between traditional websites and those that incorporate digital design best practices.
Once you understand what that looks like, you can integrate these new elements into your digital design. First, of course, you'll want to track statistics to see if the changes positively impact your business. But, once you have that foundation down, it's easy to see how certain behaviors can change for better or worse when it comes to user engagement and conversions.
Find Digital Design Help From The Professionals
Digital design can be a complex process, but luckily there are plenty of resources out there to help you get started. If you're feeling overwhelmed or lost when creating a website that increases engagement, consider working with a San Diego Digital Design Company, like Digital Authority. We are the leading San Diego Digital Agency because we understand how to create designs that work with user behavior, not against it. Contact us today for more information!