7 Digital Design Tips for Healthcare Companies
Over the past few years, we've seen a significant shift in how patients and healthcare providers interact. At the same time, it's true that a large majority of the population still prefers face-to-face interactions. Restrictions and an increase in digital technology have changed how patients and providers interact—empowering patients with more medical information than ever before. They have access to doctors or nurses 24/7 via social media or video chat.
While this might worry some companies, it's an excellent opportunity for healthcare companies to redesign their digital experiences. They can use their website as an additional way of bringing customers through the door and providing more information about what they offer.
This post will discuss some simple tips that healthcare companies can use to transform their websites into practical digital marketing tools!
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1. Understand Your "Why"
Before designing an effective website, you need to understand your "why." What are you trying to accomplish through your digital presence? For example, are you simply trying to spread awareness of a particular disease, or are you trying to convince customers to purchase something from your company? Understanding the result of your digital strategy or what you want customers to do when visiting your website can help guide the digital design of your website.
For example, for a healthcare company that sells products, your website's design should get customers to purchase those products. You might want to use a landing page to funnel visitors towards the checkout and include testimonials or product images to help persuade them. Alternatively, a healthcare company that provides services, your website's design might focus on getting people to sign up for those services. You might want to use a form or call-to-action button to get visitors to provide their contact information.
2. Make Your Customer Journey Simple
Once you understand your "why," it's essential to simplify the customer journey. Too often, healthcare companies try to cram too much information onto their website and can be overwhelming for customers. It might cause them to abandon your site before they've had a chance to learn more about what you offer.
Once you've ensured your website information is easy to understand, focus on designing a website with simple navigation that provides all of the necessary information in an organized manner. For example, use clear headers and concise paragraphs to help guide customers through your website. And, if possible, create different versions of your website that cater to specific types of customers (e.g., patients vs. healthcare providers).
3. Break Down Hard Concepts
It's also essential to break down complex concepts into easily digestible pieces. For example, for a healthcare company that provides services, you might want to create an "About" page that explains what your company does in simple terms. Remember, not your everyday customer attended medical school, so making your content easy to read is essential. You can also use infographics and videos to help thoroughly explain complex topics.
Make sure that all of the information on your website is accurate and up-to-date. Nothing will turn customers away faster than incorrect information!
4. Use Consistent Branding
It's essential to use the same branding throughout your website. Make sure that all of the content on your website matches with other marketing channels (e.g., social media, print ads).
Additionally, make sure that colors and images are consistent as well! Consistent branding will help you create trust among customers and convince them to learn more about your products or services.
5. Design A Mobile-First Website
More and more people access the internet through their mobile devices, so it's essential to design a responsive website that looks good on all screen sizes. The best way to do this is by creating a mobile-first website.
A mobile-first website prioritizes different-sized screens. As a result, anyone can visit your website and have the same experience, whether they're on a smartphone, iPad, or desktop computer. It is essential because it ensures that no one is left out and helps with website ranking.
6. Create High-Quality Content
One crucial factor that most healthcare companies overlook is creating high-quality content. While it might not seem like a big deal, content plays an essential role in digital marketing. If you're not publishing content regularly, you're limiting your ability to engage with customers.
For example, if you're trying to rank for the term "diabetes treatment," you would want your website's blogs or posts to be about diabetes treatments. This content needs to be unique, explain your information clearly and concisely, and provide information or more content to convince customers to continue browsing through your website. Google rewards websites that can create high-quality, informative content and ranks them higher than other sites.
7. Re-Adjust Your Strategy As Needed
Finally, it's essential to re-adjust your digital strategy as needed. Just because something works for one company doesn't mean it will work for you. So how do you know what works best?
The best way to do this is to test out different strategies and see which ones are most effective at driving leads or increasing conversions!
For example, you could create a Facebook page, launch a paid ad campaign, or create a custom landing page. You can also check the number of website visits and click-throughs to see what's working and what might need to be changed.
Find The Expert Digital Design Help You Need
If you're still unsure how to move forward in an ever-evolving digital world, reach out to our San Diego Digital Design Company, Digital Authority. Our team of experts will work with you to create a digital design solution that is perfect for your business.
We ensure that your website is user-friendly and easy to navigate so that your customers can find what they need quickly. There's a reason that we are voted as the top San Diego Digital Agency, so contact us today or visit our website to learn more!
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