What Exactly Is Enterprise SEO? (+ Easy Steps to Rank High)
Search engine optimization (SEO) is relevant for all types of businesses, without exception. That means even large companies, corporations, and enterprises benefit from using it in their business strategies. First, you need to understand what it is and how it works.
This article gives a quick overview of enterprise SEO, including the following:
- Definition of enterprise SEO versus local SEO
- Five tips to rank high with SEO strategies
There’s a lot to discuss, so get ready to take notes.
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What is Enterprise SEO?
Enterprise SEO is the application of SEO practices to raise visibility and viability on search engine results pages (SERPs) for enterprises. That could come in the form of diverse keywords with a strong competitive value or edge to reach business goals.
It could also mean taking a divide-and-conquer strategy where an enterprise’s branch locations receive dedicated local SEO strategies that strengthen the enterprise as a whole. It all depends on the goals set for SEO, how best to achieve them, and what methods get results.
The main issue with enterprise SEO is the sheer scale of it and the challenge of applying it to all facets of online presence. It often calls for good leadership and strong management to execute correctly. Otherwise, it falls short and fails to show results that match the campaign's goals.
Differentiating SEO and Enterprise SEO
An easy way to tell (small business) SEO and enterprise SEO apart is to look at the scale of the project. An enterprise website contains thousands of pages, carries thousands of products, and has a complex structure. Amazon is an excellent example of what this looks like in action.
Given that, the priorities and strategies also differ between SEO and enterprise SEO to adapt to the gap in scale. For instance, page links and product suggestions are impossible to do manually with the latter. Tools and algorithms do the heavy lifting in those cases for fine results.
All things considered, enterprise SEO is a good way to invest resources because it adds many vital benefits that make it much easier to manage your website and digital presence. It makes a website more cohesive and simpler, which is critical for finding and retaining customers.
5 Tips to Start Ranking Higher with SEO
SEO, in general, is used to rank high on SERPs to gain visibility and attract more users to your website. Blogging is the most common way to do this, but adding search methods, such as images and videos, means other types of content also contribute to a good SEO strategy.
Here are five easy enterprise SEO tips you can follow to slowly start climbing ranks on SERPs:
1. Identify Vital Target Keywords to Use
Keywords are basic for SEO, but while most strategies call for specific, long-tail ones, enterprise SEO also incorporates short-tail keywords to keep up with competitors.
While in most cases, this is not helpful because generic terms have more competitors, making ranking high difficult, it is a must for enterprises because, along with the competition, comes a high search volume. Getting ahead on SERPs for short keywords means better chances of drawing huge traffic back to your business. Analyzing your competitors' strategies helps you find keyword gaps to fill in.
2. Utilize Tools Designed for Enterprises
As mentioned, tools can ease the burden of applying SEO to a website as large as an enterprise. For instance, you can use keyword research tools powered by artificial intelligence (AI) to quickly scout competitor websites and find those critical gaps you can use to your benefit.
Generative AI can also help with research for content ideas, create drafts, and expound on your topics to keep up a constant and steady flow of high-quality content. You can even use tools for copyediting your content for even better SEO. Special features for enterprises might vary, though.
3. Manage Your Resources Intelligently
A large-scale enterprise SEO project is a drain on resources, including time and money. The time it takes to implement and scale SEO is also longer for enterprises than for small businesses. That is why careful strategy and execution are so important to maximizing productivity.
An enterprise has the means to hire outside help, though, which makes applying SEO a simpler task. Experts and agencies know how to identify key areas with reliable accuracy and prioritize them to smooth the entire process. Budget your resources and plan to use them wisely.
4. Do Regular Audits of Your SEO Plans
SEO is neither perfect nor lasts forever; it must constantly change, thanks to algorithm updates. What might have been helpful before might not be effective the next month or year. Creating high-quality SEO means studying the latest trends and techniques to benefit from them.
It also means running regular audits to assess whether your strategy still provides value to your business or if it would work better after a revision. Audits help you avoid wasting time and effort on methods that no longer serve their intended purpose. SEO is about adapting to thrive.
5. Emphasize an Amazing User Experience
An issue with websites with thousands of pages is that it can lower the quality of the user experience (UX), which drives down potential revenue for your business. Boosting your top pages’ UX is an effective strategy for boosting engagement, improving performance, and promoting growth.
Excellent UX can put you ahead of competitors because search engines care about the quality of the experience you provide and the value of your content or product. In other words, upgrading your website’s UX is another easy path to slowly climbing the SEO ranks on SERPs.
Enterprise SEO is a challenge and you need to have the right strategy to support your business goals. Following experts is not always enough because scaling is a major issue that can stop attempts at climbing the SERP ranks. Outsourcing solves some issues.
Need help applying enterprise SEO? Contact Digital Authority Partners to learn how we can help.
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