Beginner’s Guide To Growing Organic Traffic
In today’s digital atmosphere, businesses need websites. Some firms outsource this requirement to an SEO agency to maintain their online presence. How then do these practices translate to organic exponential growth in the long run?
This guide will help you understand how to grow organic traffic. It aims to help you make informed decisions for your website strategies.
What Is Website Traffic?
Website traffic refers to website visitors. It is a common measure of how effectively an online business attracts an audience.
The rate of engagement websites receive, translated through clicks and visits over time, is the measure of website traffic. Much like in the physical world, a high traffic area means there are tons of people in one particular space. That is prime ground for potentially acquiring new customers to grow your business.
Different Website Traffic Channels
Google paid search (+44%) and Google organic search (+8%) both saw an increase in B2B traffic year over year in Q3 2021. These two traffic channels remain the most effective, though the latter is more cost-efficient.
Nevertheless, many channels can significantly increase website traffic, including:
- Direct traffic comes from directly typing out the URL of the website without using any other channels to get there.
- Paid traffic is the digital equivalent of adverts in traditional media. It comes in the form of pay-per-click (PPC), wherein the advertisers pay for every click their ads receive on their chosen publisher’s platform.
- Organic traffic happens through customer-input searches from popular search engines such as Google, Bing, and DuckDuckGo.
- Referrals are traffic derived from engagement in different channels such as guest directories. It also includes engagement in public forums such as Reddit or Quora, where posts or comments link back to your website.
- Social media traffic is a similar channel but focuses more on the most popular platforms such as Facebook, Instagram, and Twitter.
- Email subscription traffic comes from email marketing materials. That includes newsletter campaigns to which customers subscribe.
Lay the Groundwork for Organic Traffic Generation
The most important aspect of building any type of structure is its foundation. Be it physical or digital, the fundamentals of any structure must be sound and secure before proceeding with anything else. Such a foundation ensures fewer errors in the back end, consumes less effort to maintain, and takes less time to troubleshoot in the long run.
Establishing the right foundation for the content you want for your audience can be time-consuming. Investing in and securing the most basic needs can also be stressful. Still, it will pay off in the long run.
Build a strong foundation for your organic traffic generation with the following activities.
1. Audit Website
Your company's website is its online corner. A proper audit will ensure future confidence in your business product. Having a website checkup beforehand saves time and effort. Strategically organizing your website's content also makes it easier to navigate and build upon.
However, an audit is not something you do only once. Of global marketers polled in 2021, Semrush found that 65% of the companies that succeeded in content conduct content audits more than twice a year. So make sure to conduct regular audits.
2. Build Authority
Building authority is establishing credibility digitally and physically within your business community. Secure your niche market through needed paperwork such as registrations and permits for your business. At the same time, secure a position as a source of relevant and useful information that potential customers in that area will trust.
3. Review Market
Profitable businesses have target markets. Any business targets a specific niche to solve customer problems. Know your audience so that you can create content that meets their needs.
Reviewing your target market is also an opportunity to take a closer look at your competitors. Doing so gives you a general sense and understanding of the content you want to provide. This way, you can assess and prioritize content your competitors do not have.
4. List FAQs
Potential customers will constantly question your offer when you have a business. Note and list these questions. An FAQ page on your website helps you address inquiries and improve customer navigation. Besides, an FAQ section helps you decide what content to create for your target audience.
Leverage Educational Content Marketing
Website content drives organic traffic growth, combining your established foundation's elements to create relevant, trustworthy content. Targeted content demonstrates your relevance and authority in a niche market by meeting needs and addressing questions.
Educational content marketing demonstrates your company's ability to meet customer needs. Your FAQs help here. Google has prescribed ranking factors your website must meet to increase your authority.
Your website's most important ranking factor is educational, insightful, and awareness-raising content. No matter how long your articles are, if they make no sense or lack information, they won't rank. Review your FAQs to make sure you're writing what your audience wants. Be certain of your subject authority, and hire experts to help you if necessary.
Ranking for big keywords is a great way to reach a large audience. Yet, longer-tail keywords allow you to be more specific. It boosts brand authority and local visibility.
Examine your competitor's content for gaps you can fill. Then you need some editing and proofreading to meet search engine standards. For instance, you'll need to limit meta titles to 62 characters, have at least 1,000 words, and limit meta descriptions.
Meanwhile, a website audit helps you determine how much of your content meets Google's criteria. Given that you've laid the groundwork, editing the back end is easier.
Choose Website Traffic Channels
Once you've created the right website content, use other traffic channels to funnel the right type of traffic. Paid ads help increase your brand visibility. So find affordable options on Facebook or Google.
Armed with carefully crafted content, you can confidently participate in online forums to increase engagement through backlinking. Share your content via infographics, short videos, and social media. Highlight your brand's advocacy, goals, and objectives on social media.
Backlinking is a powerful way to boost website traffic. Over time, making multiple smaller versions of the same content and distributing it is worth it.
Increasing website traffic brings attention to your content, website, and business. Helpful content, a good strategy, and consistent backlinking increase website traffic over time.
Trust in the process. It might not be the instant solution you hope for, but going the extra mile and putting in the effort today will always pay off in the long run.