Hiring a Technical SEO Partner? 15 Pointed Questions To Ask
Among search engine optimization (SEO) areas, technical SEO is arguably the most challenging but critical to success, especially for businesses competing in the Las Vegas market. Fortunately, you can come out on top by using Las Vegas technical SEO. Many technical SEO agencies are out there, so it helps to ask the right questions before partnering with one.
This article discusses pointed questions to ask when hiring a technical SEO partner. They will help you learn more about an agency, including their:
- Industry-specific experience.
- Custom SEO strategy.
- Case studies or work samples.
- Client references.
Watch this video to learn how Digital Authority Partners tackles Technical SEO!
1. How Do You Make Sure My Website Is Easy for Search Engines to Understand?
The agency needs to have a plan for optimizing your website's structure, speed, mobile friendliness, and visibility to search engines. They should know and follow best practices and keep current on the latest trends in the industry.
2. How Do You Check for Problems on My Website?
Ask them how they conduct website audits to find any technical SEO issues. They should have tools and techniques to check your website's health, find errors, and identify areas for improvement. A good audit should cover site structure, URL optimization, internal linking, and schema markup.
3. Have You Worked on Website Migrations Before?
Website migrations can be complicated and risky if not correctly done. Find out if the agency has experience with different types of migrations, changing domains, switching platforms, or restructuring. They should have a clear plan to handle the migration and address any potential SEO problems.
4. How Do You Make My Website Load Faster?
Among the essential tasks your Las Vegas SEO agency should do is make your site run faster. The speed of your website is important for both users and search engines. Ask them about strategies such as caching, compressing images, and minimizing code. They should focus on website speed and have the technical knowledge to make the necessary improvements.
5. How Do You Optimize My Website for Mobile Devices?
Mobile optimization is crucial because increasingly people are using mobile devices to browse the internet. Inquire about their approach to mobile optimization, such as using responsive design and mobile-friendly layouts. They should understand mobile optimization's importance and verify that your website works well on different devices.
6. How Do You Deal With Duplicate Content Issues?
Duplicate content can hurt your SEO efforts. Inquire about how they identify and resolve duplicate content problems. Is it through canonicalization (a way to tell search engines which version of a page is the main one) or redirects? They should know how to handle duplicate content to avoid penalties and maintain good search visibility.
7. Do You Research Keywords and Optimize My Web Pages?
Keyword research and on-page optimization are important parts of technical SEO. Do they find relevant keywords and optimize elements such as meta tags, headings, and content structure? They should conduct thorough keyword research and implement optimization strategies that align with your business goals.
8. How Do You Make Sure Search Engines Can Find and Understand My Website?
Check on their procedures for making certain that search engines properly index your website. Discuss how they create and submit XML sitemaps (a file that helps search engines understand your website's structure). They need a good understanding of XML sitemaps and strategies to help search engines effectively crawl and index your website.
9. How Do You Organize the Content and URLs on My Website?
How your website is structured and what URLs you use affect how search engines understand your content. Ask potential SEO partners about their approach to optimizing website structure. This includes categorization, hierarchy, and user-friendly URLs. They should prioritize creating a clean and easy-to-navigate website structure.
10. How Do You Use Structured Data and Schema Markup to Improve My Website?
Structured data and schema markup are two essential components of a well-performing website. These two provide more detailed information to search engines about your website's content.
Ask how the agency plans to implement these two components to improve your search engine visibility and enhance the display of rich snippets. They should be proficient in this area and understand how it impacts search results.
11. How Do You Ensure My Website Is Secure and Protected from Technical SEO Issues?
One benefit of working with a Las Vegas SEO agency is security. A team of experts will defend your site against threats and promptly address technical issues.
Before you choose a partner, learn about their approach to using SSL certificates, protecting against malware, hacking attempts, and breaching data privacy. Prioritizing website security and proactively protecting your online presence should be their priority.
12. How Do You Keep Track of My Website’s Performance and Technical Issues?
Keeping track of your website's performance and technical issues is important for ongoing optimization. Find out what tools and processes they use to monitor your website's health, track performance metrics, and quickly identify technical problems. They should have systems in place for maintaining continuous optimization.
13. What Kind of Reports and Communication Can I Expect from You?
Effective communication and reporting are important for a successful partnership. How often do they provide reports? What metrics do they track? How detailed are their reports? Additionally, understand how they communicate progress, discuss strategy, and address any concerns or questions that you may have. Providing regular updates and being available for communication is expected.
14. Can You Share Success Stories or References from Previous Clients?
Ask them for case studies or references from previous clients to get an idea of their track record and successful projects. This helps you understand their expertise, the results they have achieved, and their ability to handle similar projects. A reputable agency is willing to share success stories and provide references upon request.
15.How Do You Stay Updated With SEO Trends and Changes in Algorithms?
SEO is always changing, with updates and trends constantly evolving. How do they stay updated with the latest SEO trends and algorithm changes? They should be committed to ongoing education, involvement in the industry, and adapting their strategies to keep abreast of the ever-changing SEO landscape.
Hiring a Las Vegas technical SEO agency is a critical business decision. Depending on whether it is done correctly or not can determine the fate of your business. Hiring an incompatible or even incompetent partner wastes your time and resources. If you hire an accomplished agency that is a match, your business is sure to grow.
To expedite your search, look no further than Digital Authority Partners (DAP). Contact us today to learn how our expertise can help you optimize and enhance your technical SEO.
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