Hospitality Software Development and Technology Trends
Revamping your hotel and resort for 2023 will be complete if you add software development and technology to your plans. Having a major makeover for the look and feel of your hotel means venturing into functional technology that can revolutionize the customer experience.
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Integrating smart appliances into your hotel as well as contactless booking and payment processes is a good start to attract luxury and business travelers. Voice commands spark amusement among guests and that facial recognition checking in is a cool way to add to that creative experience among frequent travelers. Custom software development is a sure way to have a revamp in your business and it is a good start to boost your campaigns this year.
Here are the top hospitality software development and technology trends for 2023:
1. Contactless Transaction
With the lingering Covid-19 threats, the safest way to protect guests and the staff is through contactless transactions. This is possible through online bookings and payments. Upgrade the e-commerce features of your website and social media sites to accept other forms of e-payments, with quick checkout options.
Make sure to add more buttons on your social media sites that notify prospects that they can click this button for immediate booking. Invest in a mobile app, so that your stakeholders can download it and book a hotel room for that last-minute holiday trip. Convert the entire process into digital form from searching a hotel, booking a room, paying through e-money, to checking in, and finally checking out.
2. Facial Recognition
For contactless transactions to be fully realized, the way to go is to convert all passes via facial recognition. This makes the entire stay touchless, drastically reducing staff to guest interaction and keeping the Covid-19 threat under control.
Convert ID cards into facial recognition passes and implement this once the customer arrives at the hotel.
Upgrade the software technology in your reception area by renting a robot that can answer common queries of guests such as the room number, the location of amenities, supplies access, taxi or shuttle transport service, add-on service payment, etc. Add smart technology into your hotel rooms, so guests can have a video call with staff to request supplies or other services.
Contactless transaction via facial recognition is the first step in addressing the concern over the spread of Covid-19 and at the same maintaining the operations of your business. Hotels are experiencing high volume now because of long pent-up demand by consumers, and travelers need a safe stop before they proceed to their next destination. It is important to still implement basic health protocols including round-the-clock sanitation and social distancing among guests.
3. Artificial Intelligence
Artificial Intelligence (AI) plays a big role in implementing software technology in your hotel. AI helps in automating most of the operations in your company. Integrating AI means having automated customer help desks, chatbots, applications, and other software integration that help boost the productivity of your workforce at the same time AI provides real-time solutions to the concerns of your customers and clients.
It is time to consider availing your company of a customized mobile application for your hotel and see how much it can resolve most pandemic concerns and at the same time boost revenue for your business.
Placing the safety of your staff and guests first means investing in software and hardware technology to provide solutions to pressing health threat concerns. Try renting a robot to serve as a front desk officer or a receptionist. Software and hardware technologies have merged to add functionalities to robots such as communication, basic hand gestures, data processing, and answering queries.
You can rent one to provide concierge services. You can have the robot provide instructions for hotel area locations, booking confirmation, payment verification, and answer common questions about the hotel. The number of companies who are renting robots to hospitality industries is growing and you can consider this option to mitigate the spread of viruses in the hotel and help your staff concentrate on other tasks.
5. 3D, 360 degrees, Augmented Reality, and Virtual Reality
These are all video special effects that you can add to your commercial vlogs to ignite the senses and add to the overall experience of your guests.
Videos that showcase the features, amenities, and activities inside the hotel or resort appeal more to the audience and enable them to imagine and plan ahead of time their itinerary for the next holiday trip.
3D videos are those with high-definition clips that clearly see through the angles and depths of the images or frames. 3D videos provide your clients with super clear shots that fully accentuate the details in your hotel or room and are a sure way to attract more clients.
360 degrees videos are seen on Instagram showcasing a “full-turn” of the camera, highlighting the scenery of the hotel or resort.
Augmented Reality lets the audience see high-tech effects and astounding visuals and sounds on enabled devices including walls, tables, etc. Augmented Reality gives a surreal feeling of nature and beyond, leaving the audience in awe of the breathtaking experience they can have in or near your hotel.
Virtual Reality with its eye gear lets you experience another dimension and stay there as if it is real and happening. Use it to take your guests to nearby phenomenal places to further entice them to your hotel.
6. 5G and Internet of Things
Sync all your devices and power them through 5G technology. The Internet of Things (IoT) lets your devices unite and work synchronously, so you can access your information whatever gadget you are using without losing any of the latest updates.
The hospitality industry can benefit most from 5G and IoT as you can synchronize all business operations into one central command and have your staff work remotely during the pandemic, yet maintain daily meetings and team collaboration.
You can keep the active pace in the marketing of your hotel or resort and have everyone in tune with the latest pricing and bookings via your enterprise mobile app or simply the upgraded e-commerce website and social media sites.
Adding more layers of security when your clients and staff log into your mobile app means providing more peace of mind for your stakeholders. Thumb mark, facial recognition, or voice ID can be creative means to verify the identification of users who are trying to log into your enterprise mobile app, website, or social media sites.
Upgrade your e-commerce website by adding encryption, web security protocols, and blockchain technology. This new software technology secures online and digital payments protects personal and sensitive information and prevents hackers. When you invest in cybersecurity, you are protecting your company from future data problems.
These are the Hospitality Software Development and Technology Trends for 2023 that you need to consider for your business. Contact Digital Authority Partners to start a Custom Software Development for your hospitality business.
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