• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Manufacturing
    • Government
    • Legal
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
How Local Search Can Catch New Customers for Your San Diego Yacht or Fishing Charter Business
Local Search
Marketing & SEO
December 14, 2022

How Local Search Can Catch New Customers for Your San Diego Yacht or Fishing Charter Business

Avatar for Owen Murray
Owen Murray
Owen Murray is a copywriter and content creator who works @ Digital Authority Partners. He's always had an...
Read more

Get in touch with Owen

Local SEO Local Search
1679 views
Avatar for Owen Murray
Owen Murray
Owen Murray is a copywriter and content creator who works @ Digital Authority Partners. He's always had an entrepreneurial spirit and started his own eCommerce business at 18. Owen works with eCommerce and Saas businesses on their content needs and email marketing copy. For the DAP blog, he focuses on website copywriting and content writing.
Read Less

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Are you familiar with local search and how this marketing strategy can attract new customers for your San Diego yacht or fishing charter business? It’s true, local search is tasked with attracting new customers in your local area who are actively searching for the services that you provide. With this in mind, search engine optimization (SEO) is at the core of digital marketing but local search is a much more specific and potentially rewarding practice when the right approach and strategy is applied.

But how might you use local search for your San Diego yacht or fishing charter?

Let’s take a closer look at local search and how it works.


Watch this video to learn about the Digital Authority Partners approach to local SEO!


 

A More Specific Type of Traffic for Your San Diego Yacht or Fishing Charter

san diego fishing center_SAN DIEGO CA USA APRIL 08 2015: Fisherman boat in San Diego harbor, San Diego Bay has 34 miles of scenic waterfront dotted with restaurants, shops, hotels, attractions, parks and marinas

Local search refers to a type of search engine optimization that focuses on search queries relating to businesses or services in the local area. This means that search engines not only provide users with “what” they need but also “where” they can find these businesses and services. For instance, “San Diego Fishing Charter” is an example of a local search and these results appear if an online user includes a particular location or area when they type a search query into Google.

But maybe you knew this already?

The truth is, even though most business owners know the purpose of local search, many San Diego yacht or fishing charters do little to address these inquiries. In other words, even though this article on Forbes talks about the power of local search, too many businesses don’t take time to optimize their online content for local search and then miss out on this highly targeted stream of traffic.

     Why Local Search is so Important and Effective 

Local search is very specific and returns organic results for websites that focus on this area of search engine optimization. Search engines are largely supported by advertising which means that you can also use local search advertising to attract more traffic and business for a San Diego yacht business. This type of advertising can be extremely effective because targeted ads tend to be highly specific to both the precise needs of the online user and their proximity to your business. 

Search engine optimization (SEO) is still a relatively new strategy but studies clearly illustrate the importance and power of this type of marketing. If done right, a local search strategy can help generate a huge amount of traffic for a fishing charter or yacht business in San Diego. As for how this process works, let’s take a look at some of the fundamentals behind local search that you should actually know about.

How a San Diego Yacht or Fishing Charter Business Can Optimize for Local Search

local search_Magnifying glass looking at closeup of push pin tacks in a map

Performing a Website Audit - Simply put, you cannot improve or change what you do not know and an audit is a good place to start when it comes to local SEO. This is also the first thing a San Diego Digital Agency will do for clients as they need to know what seems to be working in terms of the SEO strategy and what needs to be done in order to attract more traffic via local search.

Identifying and Using Local Keywords - For local search, it’s important to identify the best keywords that people in the area are using for the service associated with your business. These keywords need to be included on your website and content as search engines are pulling this kind of information from these areas. While a San Diego Local SEO Agency will use specialized software to optimize this content with the right keywords, it’s also possible to identify suitable keywords by analyzing the content of your competition.

Local Content for More Organic Traffic - You can create local content by focusing on how a particular topic might relate to the local area. “Things to do in San Diego” is an example of a local blog post but it’s best to create content that does not include any reference to a competitor or any information that might seem to conflict with your own business. Aside from creating new local content, it’s also possible to optimize web pages or existing articles in such a way that they include the local keywords mentioned above.

Listings for Free Local Advertising - It’s always a good idea to have your San Diego yacht or fishing charter listed wherever possible. These listings are most often free but it should be said that not all directories are considered safe which is why a San Diego SEO Agency will only submit your business to trusted directories that have some sort of authority on the various search engines. Google My Business (GMB) is also very important for online presence and essentially free advertising for a yacht business in San Diego.

Reviews for Better Rankings - Online reviews are not only important for reputation but also for local search and it’s important to build a portfolio of reviews as part of your local search strategy. After all, search engines give more authority to businesses with good reviews and these reviews are in full view to any users that find you on the likes of social media or Google My Business. 

Final Thoughts

Now, it should be said the above points are just a few examples of how to implement a local search for a San Diego yacht or fishing charter. Expert SEO agencies will also focus on both internal links and external backlinks to increase traffic while using analytic tools to track progress and make changes where necessary. In fact, the list of ways to attract local traffic is endless and this is why a comprehensive strategy is always recommended for serious businesses. 

By the way, are you located in Chicago instead? Visit our Chicago SEO Agency for more advice and assistance with local searches.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

on-site search_Creative female IT developers coding web site collaborating while working on design layout choosing right colors and multimedia on informal meeting in friendly atmosphere in coffee shop using devices
Marketing & SEO
Mar 20, 2023
How To Reap the Benefits of Top Quality On-site Search Ability

Giving your customers a chance to quickly find the content or product they need from your site greatly enhances custo...

Digital Authority Partners
Pranjal Bora Head of Product Management
Read Article
website strategy_Business Concepts
Marketing & SEO
Mar 20, 2023
Winning Website Strategy for Coveted ‘People Also Ask’ Ranking

In addition to organic search and paid ads claiming prominent spaces on Google search engine results pages (SERPs), y...

Digital Authority Partners
Pranjal Bora Head of Product Management
Read Article
on-site search_A computer laptop is isolated on a white background with a magnifying glass searching the internet.
Marketing & SEO
Mar 20, 2023
7 Best Practices for Better On-site Search Capability

Reliable on-site search functionality is critical to on-page search engine optimization (SEO). An on-site search capa...

Digital Authority Partners
Pranjal Bora Head of Product Management
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382