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How Local Search can Catch New Customers for your San Diego Yacht or Fishing Charter Business
Are you familiar with local search and how this marketing strategy can attract new customers for your San Diego yacht or fishing charter business? It’s true, local search is tasked with attracting new customers in your local area who are actively searching for the services that you provide. With this in mind, search engine optimization (SEO) is at the core of digital marketing but local search is a much more specific and potentially rewarding practice when the right approach and strategy is applied.
But how might you use local search for your San Diego yacht or fishing charter?
Let’s take a closer look at local search and how it works.
A More Specific Type of Traffic for Your San Diego Yacht or Fishing Charter
Local search refers to a type of search engine optimization that focuses on search queries relating to businesses or services in the local area. This means that search engines not only provide users with “what” they need but also “where” they can find these businesses and services. For instance, “San Diego Fishing Charter” is an example of a local search and these results appear if an online user includes a particular location or area when they type a search query into Google.
But maybe you knew this already?
The truth is, even though most business owners know the purpose of local search, many San Diego yacht or fishing charters do little to address these inquiries. In other words, even though this article on Forbes talks about the power of local search, too many businesses don’t take time to optimize their online content for local search and then miss out on this highly targeted stream of traffic.
Why Local Search is so Important and Effective
Local search is very specific and returns organic results for websites that focus on this area of search engine optimization. Search engines are largely supported by advertising which means that you can also use local search advertising to attract more traffic and business for a San Diego yacht business. This type of advertising can be extremely effective because targeted ads tend to be highly specific to both the precise needs of the online user and their proximity to your business.
Search engine optimization (SEO) is still a relatively new strategy but studies clearly illustrate the importance and power of this type of marketing. If done right, a local search strategy can help generate a huge amount of traffic for a fishing charter or yacht business in San Diego. As for how this process works, let’s take a look at some of the fundamentals behind local search that you should actually know about.
How a San Diego Yacht or Fishing Charter Business Can Optimize for Local Search
Performing a Website Audit - Simply put, you cannot improve or change what you do not know and an audit is a good place to start when it comes to local SEO. This is also the first thing a San Diego Digital Agency will do for clients as they need to know what seems to be working in terms of the SEO strategy and what needs to be done in order to attract more traffic via local search.
Identifying and Using Local Keywords - For local search, it’s important to identify the best keywords that people in the area are using for the service associated with your business. These keywords need to be included on your website and content as search engines are pulling this kind of information from these areas. While a San Diego Local SEO Agency will use specialized software to optimize this content with the right keywords, it’s also possible to identify suitable keywords by analyzing the content of your competition.
Local Content for More Organic Traffic - You can create local content by focusing on how a particular topic might relate to the local area. “Things to do in San Diego” is an example of a local blog post but it’s best to create content that does not include any reference to a competitor or any information that might seem to conflict with your own business. Aside from creating new local content, it’s also possible to optimize web pages or existing articles in such a way that they include the local keywords mentioned above.
Listings for Free Local Advertising - It’s always a good idea to have your San Diego yacht or fishing charter listed wherever possible. These listings are most often free but it should be said that not all directories are considered safe which is why a San Diego SEO Agency will only submit your business to trusted directories that have some sort of authority on the various search engines. Google My Business (GMB) is also very important for online presence and essentially free advertising for a yacht business in San Diego.
Reviews for Better Rankings - Online reviews are not only important for reputation but also for local search and it’s important to build a portfolio of reviews as part of your local search strategy. After all, search engines give more authority to businesses with good reviews and these reviews are in full view to any users that find you on the likes of social media or Google My Business.
Now, it should be said the above points are just a few examples of how to implement a local search for a San Diego yacht or fishing charter. Expert SEO agencies will also focus on both internal links and external backlinks to increase traffic while using analytic tools to track progress and make changes where necessary. In fact, the list of ways to attract local traffic is endless and this is why a comprehensive strategy is always recommended for serious businesses.
By the way, are you located in Chicago instead? Visit our Chicago SEO Agency for more advice and assistance with local searches.